Marketing

LighTalk II LED Sequential Display Unit Amazes & De-Lights!



Not only can the LighTalk II LED Sequential Display Unit scan, store and display up to eight different images, it's unique Wireless Image Transfer function lets you send your designs to another LighTalk user!
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Inventive Marketing - Toy Story


Actors dressed up as "big toys" with oversized hands attached to their costumes to promote Australia's biggest Toy Sale at Target. read more »

Inventive Advertising - Lipton Tea Party


Lipton Tea held a so called tea party in Cairo. read more »

Inventive Marketing - Polaroid Instant Photo


 

Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article:

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MediCafe Vending Machine Takes Your Time, Not Your Money


 

The old expression "Time is Money" is about to be put into practice by Japan's newest vending machine, the revolutionary MediCafe. read more »

Inventive Marketing - Boys and Their Toys


 

Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article: read more »

Business Card USB Key Flashes Your Contact Info


The Business Card USB Key displays your advertising message and contact info on a practical memory storage device your clients will use again and again! read more »

Locust Bike a Good Investment?


It has been years since I've ridden a bike, other than a stationary fitness bike. I've thought about it a lot, but never really did anything to get back on one. Besides, there aren't many places around where I live to ride a bike without needing to drive several miles to a park. I could risk the busy streets, but I think my bravery flew out the window as soon as I had kids.

Then a few months ago my daughter received a bike as a gift and it got me thinking about how nice it would be to go bike riding with her, even if just at the park. It would give us a chance to bond more and exercise together. read more »

How to Do Smart PR For Your Product


Bubble Gear BagsBubble Gear BagsOur Guest Blogger, Aneisha Howard, is relentlessly pursuing success with her invention - Bubble Gear, a unique line of trend setting handbags. You can visit www.bubblegearfashion.com to check them out!.

She wanted to share some public relations and marketing tips with the readers of AmericanInventorSpot.com.

Here's her article:

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Inventive Advertising: In the Bag


As our readers know, we have started a weekly series of Inventive Marketing articles to highlight some of the most creative and innovative ways of advertising and marketing a product.

Dark Roasted Blend has pulled together an extensive collection of advertising that I thought was pretty awesome. I think some of the bag concepts were pretty fun. read more »

Junk Mail Makes Great Gems


How much junk mail do you receive in the mail everyday?

According to New American Dream, "More than 100 million trees' worth of bulk mail arrive in American mail boxes each year - that's the equivalent of deforesting the entire Rocky Mountain National Park every four months." Most of us, if we don't recycle our junk mail, we throw it away, but we never really think much more of it. Fortunately, there are people like Gretchen Fleener, an industrial designer, who have found ways to make good use of junk mail. read more »

Where Company Names Come From


Company BrandingCompany Branding

Ever wonder how companies come up with their names?

FortyMedia.com, a business blog lists a collection of well-known company names from Wikipedia and their origins. Recognizing the importance of branding, its interesting how what was the inspiration for a company's name:

Here's a few of my favorites:

 

7-Eleven: this chain of convenience stores started in 1927 as U-Tote’m (so called because customers “toted” away their purchases). In 1946, U-Tote’m became 7-Eleven to reflect the stores’ new, extended hours: 7am until 11pm, seven days a week.

Apple: for the favourite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard. read more »

Candy, Baskets and Bunnies: Best Easter Innovations Ever


(c) bbc.co.uk(c) bbc.co.ukNo holiday is quite the paradox as Easter. Where else can you find the mix of religion and rabbits? Of conviction and confection? Of pastels and pennance? For most of us growing up in America, Easter meant one thing...Easter candy! Today we're looking at the top 5 Easter innovations and not surprisingly, candy dominates the list. We'll be exploring the history and ingenuity behind the quintessential Easter products and learning a little about the holiday itself. So call off that dentist appointment and strap yourself in for a hop, hop, hoppin' good time. read more »

IdeaWatch 2.0: Money Waiting for an Idea


Is your next great idea all dressed up with nowhere to go? Business plan in hand but no money in your pocket to get it off the ground? Now imagine the opposite problem...tons of money in hand but no one to turn your idea into reality. Ahhhh...the problems of a venture capitalist. Business 2.0 magazine is helping to bridge the gap between startups and investors by presenting 20 real-life ideas that venture capitalists are just itching to fund...to the tune of $100 million. read more »

Have Money to Burn? Pay $1,000 for a Pizza


Regular PizzaRegular PizzaDon't worry folks. At that price, you get the entire pie... not just a slice. Whew! That was a close one. Because there are eight slices to a pie and an $8,000 pizza would just be excessive. Don't you think?

The world's most expensive pizza was made by Nino’s Bellissima Pizza. The 12-inch pizza is topped with creme fraiche, chives, eight ounces of four different kinds of Petrossian caviar, four ounces of thinly sliced Maine lobster tail, salmon roe, and a little bit of wasabi to complement all the fish. read more »