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Marketing

Social Media Finds Room At The Inn

Hotel commerce, branding, online reputation management, guest feedback, reviews, and customer satisfaction are no longer disconnected or disjunctive focus areas for hoteliers. Today, social media's tetra-like tentacles reaches out to all of these touch points, and the more forward-thinking hoteliers are embracing 21st century technology to get the job done comprehensively, from decision-making to check-out.

Burger King Japan Serves Fast Fruit with Apple-Topped Burgers

The limited time BK RiNGO from Burger King Japan slips a slice of flame-grilled apple into a Whopper Jr-sized burger. They're also including a couple of BK Chicken Wings with each burger. Now that's some sweet deal!

Baked Apple: China's iPhone Branded Gas Stoves

You'd be forgiven for thinking smartphones are kinda big in China but consider this: put your hand on an iPhone branded gas stove while it's cooking and we guarantee you it will really, really smart!

Unhappy Meals: China's Top 8 Fake Foods

China's 1.3 billion people are hungry for wealth and riches. Too often, however, making a buck means taking a buck by foisting imitation nutrition on the unwary. These top 8 Chinese fake foods and drinks may leave a bad taste in your mouth but consider yourself lucky you're just reading, not eating.

Four Random Things Every Mobile User Should Know

The world is slowly shifting to mobile. People use mobile phones for more reasons than you think: to call their loved ones, to send text messages, to access social networking sites, and maybe read and reply to a few emails or so from work.

The Top Ten Weird and Bizarre Chinese Soft Drinks

Though Japan is infamous (and rightly so) for its weird and bizarre soft drinks, China is quickly narrowing the gag gap with its own unique canned & bottled horrors. These ten terrifying tipples may not be available in your local supermarket unless you've been Shanghai'd, so to speak, but that's a GOOD thing. Just consider yourself lucky China doesn't export everything they make.

China's First Homegrown Anti-Cancer Drug to be Handed out Free of Charge

A working group of Chinese associations has agreed that Conmana, China's first independently developed small molecule-targeted anti-cancer drug, will be distributed to those needing it free of charge. It's about the last thing you'd expect to hear in today's big business friendly, entrepreneurial China but in this case at least, profits are taking a back seat to national pride.

Chinese-made Cars are Coming to Canada. Beauty, eh?

In fact, they're already here... but you wouldn't know it just from looking. Japanese automaker Honda has begun importing the subcompact Honda Fit into Canada from Guangqi Honda Automobile Co. Ltd., in China. The move may pave the way for the long-awaited next step: Chinese-made cars from Chinese automakers.

Chocolate Covered Shrimp Chips Are A Cuckoo Cocoa Combo

Japanese confectionery powerhouses Lotte and Calbee have teamed up to celebrate the mutual 50th anniversaries of two iconic snack favorites, Ghana Milk Chocolate Bars and Kappa Ebisen Chips, by rolling out limited edition "Kappaebisen Ghana" chocolate-covered shrimp chips. Hey, it worked for Reese's!

Pinterest: Latest Social Media Experiment Pinned With Skimming Charges?

With record-breaking pageviews and generating more traffic than Google+, LinkedIn and YouTube combined, social media's latest shiny thing has ridden into our zeitgeist quicker than Superman's speeding bullet. Pinterest's ability to scale to 7.2 million visitors in the U.S. alone, with other reports stating its tallied 11 million total visits during one week in December sounds like Facebook's early ascendancy during its 2004 debut.

Domino's Japan Brings Back Heart-Shaped Pizza for Valentine's Day

Feed your passion this Valentine's Day with a heart-shaped pepperoni pizza from Domino's Japan. This year, Domino's has partnered with Italian confectioner BABBI to ensure pizza-sharing couples get their just desserts. Now that's one sweet deal!

Panasonic Eneloop Batteries Celebrate Walt Disney's 110th Anniversary

Panasonic's popular Eneloop rechargeable batteries are showing their “LoveLove” for the late Walt Disney. Officially approved, limited edition battery designs in red, white and black honor the award-winning animation pioneer by celebrating the 100th anniversary of his birth.

Social Media Marketing Platform Flip.to Integrates With Hotel Management System

The Flip.to social media marketing platform just launched direct integration with the Hotel Concept's RezExchange channel management and distribution system for hotels. The service is a new means for the hospitality industry to convert guests and website visitors into engaged advocates while extending a brand's reach exponentially and finally providing hotels with a means to push past basic social media engagement, to a definable ROI.

Twittamentary, First Documentary Screenings Dedicated To The Twitterverse, Go Global

With a movie project that has virtually taken years to "wrap," Twittamentary, is a film about communities that is now available for communities around the world. Having received numerous request from folks and organizations across the globe, the film's producer is thrilled to announce an "open call" for community screenings to take place between February 1 and May 1, 2012. That's right, if you have a suitable venue and meet the screening requirements, all you need is 20 of your closest friends or fans to put on a show - for free!

The 'iFeng' 4S Blow Dryer Salutes Steve Jobs While Styling Your Hair

Honorable homage or a lot of hot air? You'll pay a little more for the white “iFeng 4S” limited edition blow dryer at China's online Tmall but only 100 of the “Steve Jobs 1955-2011” gold embossed tributes are set to be sold.

Blind Followers Or Meaningful Dissenters: Facebook vs Occupy Wall Street?

Whenever a new movement consumes the hearts and minds of a large percentage of the populace, its time to take stock in what really moves these folks to act? The zeitgeist that emanated from Facebook and Occupy Wall Street couldn't be any more different from each other, yet there is an undercurrent that threads the two together. Both attract those that have an overwhelming desire to band together within loosely-knit organizations that welcome all.

SOPA Wrung Wry By History's Most Hated Leader

Toward the end of 2011, the American Censorship Org took action against SOPA (Stop Online Piracy Act), a U.S. bill racing through Congress that threatens "prosperity, online security and freedom of expression." On January 18, thousands of websites like Wikipedia have pledged to go dark online in protest. To show its solidarity, Google has blocked out their iconic logo on their search engine.

Japan Tobacco Introduces 'The Peace' Luxury Canned Cigarettes

Smokers seeking a more luxurious and relaxing smoking experience need look no further than “The Peace”, an all-new, top of the line canned cigarette from Japan Tobacco. Sold by a selected number of Japanese retailers at a premium price and packaged in sleek metal cans, The Peace is the ultimate expression of an iconic brand first introduced in 1946.

Flip.to's 2012 Social Media Strategies For The Hospitality Industry

The buzz surrounding social media marketing hasn’t gone unnoticed by the hospitality industry and many hotel brands seek to make inroads by engaging more effectively with leading social networks.

Wendy's Japan Premium Menu: Fast Food for One Percenters

Where's the beef? Try looking under the foie gras and truffle butter, Jeeves. Wendy's has returned to Japan after a two-year hiatus but former customers might be hard pressed to recognize the burger chain, let alone pay for its high-priced gourmet offerings.