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Marketing

Adidas China Hits Overstressed Commuters with Giant Punching Bags

Adidas China has installed giant punching bags on a Shanghai subway platform as part of their interactive “Don't Waste Your Wait” ad campaign. Commuters are encouraged to take out their frustrations on the huge, three-striped bags while waiting for their train.

Social Media Blogger Crunching Start-Ups & Conflicts Of Interest

Traditional media has longed categorized bloggers as an unruly lot who choose to work outside of legitimate journalistic guidelines. Our editorial contributions have sometimes  been dismissed as pay-for-play fodder and at its worse - content farms - or "black hat" websites compiled for the sole purpose of stimulating Internet traffic versus publishing quality social discourse.

George W. Bush's Autobiography is Published in Chinese

The newly released Chinese language edition of former U.S. President George W. Bush's autobiography features a unique introduction intended to appeal to readers in China.

Cool Cat Hoodie is a Back to School Faux Paws

Wanna be the teacher's pet? Then make a feline beeline for the Hachiware Cat Parka from Japan. Available in black or gray with a rose-red zipper "tongue", this cool cat hoodie is absolutely purr-fect for students looking to show some style before school's out and it's time to join the rat race.

Winnipeg Jets 'Jerseygate' Shines Spotlight on Chinese Counterfeit Clothing

Talk about prematurely dropping the puck: the NHL's Winnipeg Jets haven't unveiled their new hockey jerseys to the public but that hasn't stopped Chinese counterfeiters from knocking off new Jets jerseys by the dozen.

Domino's Pizza Japan's Moon Branch Project: 30 Light Years or it's Free!

When the moon hits your eye like a big pizza pie, that's... just another delivery for Domino's Pizza! It could actually happen, someday, if the Domino's Pizza Japan Moon Branch Project ever gets off the ground.

Great Wall of Chinese SUVs Ready to Roll on American Roads?

Great Wall Motors has solidified its position as China's leading manufacturer of SUVs by rolling out the new Haval H6. GWM exports to over 120 countries & regions worldwide, so when will Sino-SUVs like the H6 hit the highways here?

Turning (Pages) Japanese: The USA's Top Ten Best-Selling Manga

One Piece? Yu-Gi-Oh!? Oh no, those and other manga titles may be loved in Japan, but they're not among the top ten in ICv2's ranking of American manga sales for the first half of 2011.

Social Media Makes Strange Bedfellows As MSN & Renren Begin An Affair

While China is the country everyone wants to get a piece of these days - the two major Internet giants in the world - namely, Google and Facebook - face major hurdles with the government's insidious "firewall" and its strict censorship regulations.

Japanese Restaurant Serves Super Sumo-Sized Sushi

A Japanese restaurant whose patrons' eyes must be WAY bigger than their stomachs is making a name for itself by serving up huge futomaki rolls and super-sized sushi sets. Of course, the prices are enormously inflated as well.

LeBron James Takes His Talents to China

'The Chosen One' has chosen China – at least, for a few days. The 2011 LeBron James Basketball Tour was a promotional tour de force both for the NBA and for Nike, manufacturer of King James' new shoes.

Ghost Of Guy Fawkes Evoked To Destroy Facebook?

While the blogoshere is cyberventilating once again about the imminent demise of Facebook (anybody remember the "We're Quitting Facebook Day" scheduled for May 31, 2010?), the ghost of Guy Fawkes has been evoked to stir the conspiracy pot. Five hundred years to the day, the Hacker activist group known as Anonymous is claiming they will coincide their destruction of Facebook with Fawkes attempt to blow up the House of Parliament on November 5, 1605.

Will Hipsters Can PBR For The 'New' Budweiser?

Bud has fallen 204 slots down to number 220 in consumer loyalty among America's top brands during the last quarter century. But a big new campaign - not a new taste, but some new marketing efforts and a newly designed can geared toward attracting young, but legal-age, drinkers - is underway for Budweiser beer.

 

Japanese Advertisers Save Electricity & Impress Consumers with 'Powerless Ads'

“Longer, Lower, Wider”, “New & Improved”, “Supersize It!”... in the world of advertising, bigger has always been better. Not any more, as the new Japanese trend towards conservation and frugality changes the country's marketing culture.

China Or Facebook Loser Or Winner In Debt Ceiling Resolution?

During the recent Debt Ceiling debate, U.S. diplomats were vigilant in trying to convince China they had nothing to worry about: the debt ceiling will be raised and America will not default on its foreign-held loans. This should have been reassuring news for the Chinese, which by some estimates hold hundreds of billions, if not trillions in U.S. loans.  But was it, and how could Facebook possibliy fit into this equation?

Debt Ceiling Debate May Have Been Won Or Lost In Twitterville

In a town of 200 million folks, Twitterville is more than twice the size of Canada and two-thirds the size of the U.S. The difference being, members of the the microblogging site speak their minds daily to a global audience, while American citizens can only grumble amongst a handful of friends and family, at best.

China's Xinhua News Agency to Shine Out from Times Square Sign

Call it a sign of the times: China's Xinhua news agency has leased a 60 by 40 ft space at 2 Times Square, the most prominent advertising spot in New York City. Landing the prestigious LED-lit block, called a “spectacular”, signifies China's arrival at the crossroads of the world.

Pepsi Caribbean Gold: A Cooler Summer Kola, Mon!

Pepsi Japan has just released Pepsi Caribbean Gold, the perfect drink (next to rum) to enjoy while watching 'Pirates of the Caribbean: On Stranger Tides'. Look past the rather ganja-esque name and you'll find a cool & fruity concoction that channels the flavor of exotic White Sapote.

Too Hot to Trot, or Work? Beat the Heat - Take Your Pants Off!

A Salt Lake City-based ad agency has figured out a way to make work more exciting, and cool: Make it illegal for employees to wear pants to work. The conversation in the photo, "What d'ya say we head to that meeting, Boss?"

China Balks at Requiring Graphic Health Warning Labels on Cigarette Packs

Cigarette packs bearing graphic health warning labels are an increasingly common sight around the world... though not in mainland China. Now health advocacy groups and even the UN are asking why China continues to huff, puff and hold its breath about applying these visually shocking smoking deterrent labels.