Marketing

Social Media & Justin Bieber Selected As Presenters At The Oscars?

by Ron Callari

Was it any wonder, with 'The Social Network' movie nominated for 'best picture,' that social media would come center stage at the 83rd Academy Awards? At the Kodak Theatre on Hollywood Boulevard, February 27, big brands are attaching themselves to celebs and are capitalizing on their Facebook and Twitter pages to hype activities leading up to and at the event.

To Everything (Churn, Churn, Churn) - Distinguishing Journalism From Churnalism

by Jamie Reygle

A new website promises to tell you whether what you read online has any substance.

7-Leaf Clover Cell Phone Charm Gives You The Luck Of The Fryrish

by Steve Levenstein

Looking for luck in all the wrong places? Tired of those run-of-the-mill four-leaf clovers and their laughable lack of luck? Then step right up, my friend, and feast your wondering eyes upon Philip J. Fry's fondest fixation, the 7-Leaf Clover Cell Phone Charm!

Eat Yak Cheese, Send a Tibetan Kid to School!

by China.new

Semi-nomadic tribesmen who raise yaks in the highlands of Tibet once thought their traditional lifestyle was doomed. Now a pilot project centered on yak cheese has boosted incomes, employment and educational opportunities.

Red Rice For Beans - Marketing Rice To Reduce Poverty

by Jamie Reygle

A small organization is helping lift Sri Lankans out of poverty by marketing the rice they grow to the world.

Social Media Video Stars To Compete With Celebrity-Branded YouTube Channels

by Ron Callari

Internet stars have successfully used the YouTube platform to catapult their careers from oblivion to mega-super-stardom. In this category, Justin Bieber was probably the most successful. In return, YouTube's ad revenues have skyrocketed every time a new YouTube 'star was born.' However not content to just be an incubation tank for potential talent to go viral, YouTube has now chosen to go after established celebrities that have already made it and are wiling to offer them lucrative contracts to create their own celebrity-branded channels on their network.

Social Media Summit When Obama Hit Silicon Valley To Poke Zuckerberg

by Ron Callari

This year has been a momentous one for the Facebook founder. Having been portrayed in an award-winning movie, satirized in a graphic novel and on SNL, in addition to being named Time's Person of the Year, he's entered a stratosphere most CEOs twice his age haven't been able to achieve. So it's no surprise, that President Obama might want to consider sitting down with the wunderkind to discuss tech innovation and potential job creation.

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Social Media Product Placement vs Defamation Could Have Been Zuckerberg's Legal Remedy

Product Endorsment used as legal remedy in the Good Wife episode "Net Worth"

by Ron Callari

In the year that led up to the production of the movie 'The Social Network,' it was reported widely that Zuckerberg was outraged that an unauthorized portrayal of his life was making its way to the big screen. However, if he was so inclined, defamation of character suits are difficult cases to win in a court of law. Unless 'malice' is shown as intent, most of these suits never succeed. Product placement on the other is another story entirely.

As The Social Media Cookie Crumbles, Rapper Licks Oreos on Facebook

Lil Wayne vs Oreos Facebook LIKE Challenge

by Ron Callari

Similar to the Ashton Kutcher-CNN-Larry King challenge on Twitter last year, Oreos, the venerable 89-year-old cookie company wants to set a Guiness World Record for the "most LIKES on Facebook within a 24-hour period." Unfortunately the cookie with the frosting everyone likes to lick off, might be knocked out of the competition by the mega-selling hip-hop rapper named Lil Wayne.

The Skinny On The iPhone Mini

by Ron Callari

Well the iPods did it - why can't the iPhone. Particularly since Android is upping the ante in producing their own iPhone clone, at less cost. Steve Jobs and Apple have always been aggressive in slowing the advance of the competition. Anyone that can potentially steal marketshare and has the chutzpah to think they can build a 'cheaper and smaller' iPhone is going to get whacked in the trying. That's Apple's job (no pun intended).

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Blooming Fair - Buy Fair Trade Flowers For Valentines Day

by Jamie Reygle

Buying Fair Trade Certified flowers for Valentines Day will make more than just your loved one happy.

From Ridicule To Dissident Tool, 5-Yr-Old Twitter Wooed By Giants

Google & Facebook in acquisition talks with Twitter?

by Ron Callari

Happy Birthday Twitter! Who would have thought 5 years ago when Twitter was dismissed as a narcissistic forum for those who needed to report what they had for breakfast, that it would become not only a major communication tool for protesters, but that some day it would actually be wooed by Internet powerhouses, the likes of Facebook and Google?

Philo's Social Media TV Brings "Ridin' QWERTY" Into The Home

by Ron Callari

The Urban Dictionary lists "Ridin QWERTY" as the play on words for "riding dirty," and defines it as the illegal act of texting while driving - with Q-W-E-R-T-Y being the first 6 letters on any standard keyboard. Philo, a new social networking for TV fans is taking that concept off-road and moving it into your living room or home office. Commencing on Valentines Day, check your local listings and start 'ridin QWERTY" from your favorite 'coach potato' perch.

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Social Networking Helps Finance PadPivot™ Invention

by Myra Per-Lee

So many inventors are frustrated by lack of funds to obtain a patent, prototyping, manufacturing and marketing. For those of you who have been in this depressing relationship with the next great invention, perhaps you will get some inspiration from Bernie Graham, the originator of the PadPivot.

'Jackpot Slots' Turns Your iPhone Into A One-Armed Bandit

by Steve Levenstein

Calling all gamers... the Jackpot Slots™ Slot Machine Charge and Sync Dock for iPhone and iPod touch lets you call the shots while you play the slots.

Google Egyptian Exec Uses Social Media vs Search To Become National Hero

by Ron Callari

As much as been written about Google lacking the social networking gene, it's ironic that one of Google's executives used social media as his weapon of choice in rallying demonstrators on the streets of Cairo. While Google's "Don't' Be Evil" stance on oppressive countries offered up their Speak2Tweet voice messaging service, their Middle East manager Wael Ghonim became so vocal on Twitter and Facebook that he was actually detained by Egyptian authorities for 12 days in captivity

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Got Issues? Map Them - A New Map Making Tool That Anyone Can Use

by Jamie Reygle

IssueMap is an easy to use, free map making tool that allows you to map your data quickly and professionally.

Tasty Social Media Layer Added To The Mashable Cake?

by Ron Callari

Social layers are a tricky thing for online news site. Both the Wall Street Journal and USA Today have failed in their attempts, and Eric Schmidt, the now deposed CEO of Google may have lost his job because of it. Mark Zuckerberg back in December admonished Schmidt's attempt at socializing Google with the quip, "Social is not a layer you add- you have to design it from the ground up." Nonetheless, Mashable has thrown their hat into the social ring, complete with badges to boot!

Kindle's New Social Media Features Sends Message:'You Are What You Read'

by Ron Callari

Kindle owners, or those about to purchase, get ready for feature updates for the latest generation Kindle and Kindle 3G devices. The free 'Kindle Software Update Version 3.1' is promoting an early preview release. In an effort to stay current with the social media milieu we live in, some of the new features are targeted to our networked communities, within and outside of the Kindle book covers.

Social Media Q & A Experiencing Growing Pains & Copycats

by Ron Callari

The resurgence in Q&A sites which heretofore were dominated by Yahoo Answers and WikiAnswers are due mainly to the popularity of Facebook and Twitter. Adding a social media component, Quora, Vyou, Stack Exchange and even Facebook are all testing the waters. However treading the fine line of scale to include a more broader, mainstream audience while maintaining a high quality of content is problematic. While more users attract advertisers - more users have a tendency to dummy down a service - and therein lies the dilemma.