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Marketing

How Sweet it Isn't: With New 'Pepsi Dry', Bitter is Better

Pepsi Japan is going back to its cola – or maybe that should be 'Kola' – roots with new Pepsi Dry, a no-nonsense 'Bitter Cola' with half the sweetness of regular Pepsi.

Putting Yuppies To Use - Volunteerism For Urban Professionals

Catchafire connects skilled professionals with nonprofits and social enterprises for unique volunteering opportunities.

Top 10 Hot Mother's Day Gift Ideas from Japan's Rakuten

Rakuten may represent the best and brightest when it comes to Japanese high-tech, online marketing savvy but their Top 10 List of 'Hot Items' for Mothers Day 2011 might leave Mom feeling a bit cold.

Cup Noodle Celebrates 40 Years of Quick & Easy Meals

Amen to ramen! You don't have to be a Flying Spaghetti Monster to appreciate the impact Japan's iconic Cup Noodle has had on the world's eating habits over the past 40 years. Now an "election" organized by Nissin, manufacturer of Cup Noodle, is being held to find ramen-lovers' fave Cup Noodle flavor.

Enjoy Perfect Eggs With The Egg Chair

Remember those egg cups your grandmother made you use whenever you had your eggs? The ones we had at home were silver and looked like tiny cups molded to fit the contours of a hard-boiled egg perfectly. Silicone Zone wants to change the way you enjoy your eggs with their newest line of Egg Chairs.

You Are Where You Eat - The Food Freedom Movement Gains Traction

Three towns in Maine have passed Food Freedom legislation that overrides federal government interference in local food production.

Japanese 'Power Lunch' Curry & Pizza Bars Add Spice to Your Busy Life

Healthy nutritional power bars? You're probably guessing fruit, nuts, granola, chocolate, honey – often in combination. Japan's House Foods has another, very different idea for their new “Power Lunch” bars.

Philanthropy To Go - Philanthroper Makes Giving Easy

Giving has never been as easy or as painless as it is with Philanthroper.

Fukushima Farmers' Online Sales Booming Thanks to Public Support

Though wholesale prices of fruits, vegetables and other agricultural products grown in Japan's Fukushima Prefecture are heavily discounted, online sales are so strong farmers can barely cope with the demand.

Obama Booked Face Time With Facebook

In a first-time-ever town hall meeting at Facebook, Mark Zuckerberg and his team were given the honor of a visit by the leader of the free world. Yes, the number one social network in the land met with America's top dog, allowing Zuckerberg's staff the opportunity to field questions and solicit answers in a forum setting.

Peking Opera Gold and Silver Coins Won't Make You Yuan

The People's Bank of China is putting their peddle to the metal with this strikingly beautiful Chinese Peking Opera Facial Mask series of gold and silver commemorative coins.

Tina Fey Not Puttin' All Her Eggs In A Twitter Basket - Fears Heroin Addiction

Tina Fey, one of today's most prolific writers and comediennes will not becoming a resident of Twitterville any time soon. Even though she is actively engaged at present on a book tour for her latest retrospective titled, "Bossypants," Fey doesn't quite see the benefit of promoting her brand via the microblogging platform.

Twitter Seeks Uber Users For A Song From UberMedia's Tweetdeck

Just last month when I posted, "No More Tweetdeck, TwitPic, Twitter Apps Doing Their Own Shtick?" - it was becoming quite clear that Twitter wanted reestablish control of its own destiny. While Internet giants like Google and Facebook continue to grow with a lot of help from their friends (3rd party clients), Twitter halted APIs from integrating with their platform. This of course included Tweetdeck -which by most reports was one of the most successful.

Does Google's -1 Make Google's +1 Equal Zero?

With Google trying to go social and Larry Page displacing Eric Schmidt in the role of CEO, many inside and outside the Googleplex feel that the search giant is once again trying to cast its dominating shadow across the Internet. However the Big G's first quarterly returns coming in lower than forecasted might indicate otherwise.

How Sweet It Is - The Benefits of Growing Sugarcane For Biofuels

Scientists have discovered that growing sugarcane reduces the temperature.

This News Is Good News - Fellowships For Innovators In Journalism

The Knight Foundation and Mozilla Foundation are offering paid fellowships to journalism's future innovators.

Uniqlo 'UV Cut' Hooded Shirts Say 'Hands Off' to Ultraviolet Rays

Uniqlo's "UV Cut" line of casual summer clothing is designed to filter 90% of the sun's harmful ultraviolet rays but the Japanese clothing giant has gone one step further: hooded shirts and cardigans styled with extended sleeves that protect the backs of the wearer's hands.

US Tourism Mission Takes Social Media To China

In an era when Americans can learn a lot from the Chinese pertaining to various business practices, the Chinese also are welcoming new ideas from the West. A Tourism Mission scheduled for April 22- 29, 2011 will bring together educators and tourism professionals who are travel industry veterans. In addition to topics such as green energy, cost containment and management systems for the travel industry, the itinerary for this mission will also include the new field of social media.

Geolocation App Rethinks Check-Ins Making It Less Hat & More Cattle

Since geo-locaton apps - also known as location-based social networks - became part of our cultural zeitgeist, there are many who have chosen not to join their rank and file. Still considered  part of the Wild West fringe of the social media landscape, the schadenfreude descriptor of  "all hat, no cattle" comes to mind in calling out apps that are more playful than serious.

See It To Believe It: Orange-Powered Billboard

Well, an advertising agency from France has done it. An impressive, innovative feat based on some well-founded principles of science: the orange-powered Tropicana billboard that is lit by energy obtained from the thousand oranges that fill its insides.