Marketing

A billboard featuring images of multiple butts “baring” smiley faces will be featured in Times Square in New York. read more »

McDonald's, one of the world's largest fast food chains began selling plain, vanilla and hazelnut iced coffees at 700 locations in and around Chicago. For the last few months, the drinks have been sold in New York, Boston and a few other major markets.

To promote the drinks, McDonald's, with agency BBD, has displayed coffee mugs frozen in ice in Seattle.

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The children's toy vehicle market has taken "largely" to outdoor advertising. read more »

Direct Response Television, also called "DRTV" is an avenue of distribution many inventors consider for their inventions, but most don't really know much about.

Our Guest Blogger, Marty M. Fahncke, is President of FawnKey & Associates , a product development, marketing, and business advisory firm. By utilizing Direct Response Television, E-commerce, and many other forms of marketing, Mr. Fahncke has personally developed hundreds of millions of dollars in revenue for his clients. He had some great advice on avenues of distribution for inventors and other entrepreneurs. Here's his article: read more »

According to Inc.com, and many others in the advertising industry, outdoor campaigns are suddenly cool…again. read more »

Have you ever received a "less than perfect" looking meal from your favorite fast food restaurant? For example, have you ever received this?

When based on the Arby's magazine ad you were expecting your roast beef and cheddar to look like this?

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Throughout the last decade, we have come to realize that bigger isn't always better in the world of handheld electronics. In order to prove this, and to promote the movie function of their product, iPod ran a "Movies in Your Pocket" Campaign. read more »

As we all know, quitting smoking is hard because nicotine is so addictive. Along with this, we have also learned that anti-smoking advertising campaigns can be very difficult to ignore because of the vast creativity. Take for example, this direct mail piece. read more »

 

As Darth Vader once said, "Don't underestimate the Force" (of just good, ole' creative advertising). read more »

Marubeni Infotec "branches" out, introducing keyboards & peripherals displaying a variety of attractive wood finishes at Computex Taipei 2007. read more »

Soda display

A soda company in Japan has discovered a way to make people read their ads. Simply give them a free soda. Sound too good to be true? No such thing as a free lunch? Whatever cliche you apply here, you can't do something like this and pretend that it won't affect us, economically and morally. read more »

 

Let's face it. If you're not Microsoft, a rock star, or a presidential candidate you can't afford to hire a public relations firm. And frankly, even if you could afford one, PR firms are not likely to do the down and dirty work you need.

While a stash of dough is always very nice, with or without it you'll need tons of energy, unfaltering passion for your product, and unrelenting perseverance to overcome any obstacles, to be a winner! Here are some things you can do yourself without a big marketing budget. So, let's get going! read more »

 

It is well known that the most difficult part of a sending out direct mail is getting the target to open it; and who would have ever thought that a drug company would be behind this very creative, one of a kind marketing tool. read more »

Axe Effect

Axe is known for its seductive fragrances and packaging and over the years the brand has established itself as one of the leading male grooming brands in the world. What does its' advertising do for the ever so provocative brand? read more »

The International Exhibition of Inventions for 2007, held in Geneva from April 18 -22nd. It featured over 1000 inventions from around the world and almost 70,000 visitors from 5 continents. Unfortunately, the InventorSpot.com team could not be there to cover the event. Fortunately, we did make arrangements for our Guest Blogger Peter to write about the event for us.

Why the delay in writing about an event that happened in April? Well, it ended up that our Guest Blogger, Peter was a Gold Medal Winner at the Geneva Invention Show.

Here's his truly unique insider's views on the show:  read more »

Hang Ten-Quicksilver

Did you catch a wave on the way into work this morning?

Quicksilver completely covered multiple bus shelters with posters resembling waves and the ocean. Along with this, they replaced the old benches in the shelters with real surfboards. read more »

No, there are no hidden wires here. It really is just the paper, along with a special conductive ink, that makes this paper listenable. read more »

Whenever you get thirsty, do you go for the plain water, or is it the Gatorade or soda you seek? Most people, if given the choice will take the liquid refreshment with the flavor. PUR has created a filter that adds the flavor right to your tap, but I wonder if we will lose our taste for ordinary water. read more »

Not only can the LighTalk II LED Sequential Display Unit scan, store and display up to eight different images, it's unique Wireless Image Transfer function lets you send your designs to another LighTalk user! read more »

Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article:

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Actors dressed up as "big toys" with oversized hands attached to their costumes to promote Australia's biggest Toy Sale at Target. read more »