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Marketing

The Little Film That Could: "Finish Line" Coming Into The Final Stretch on KickStarter

"Finish Line: The Rise and Demise of Off-Track Betting" is an indie documentary currently in production. It's a 'Damon Runyon-esque" real-life American saga real-life American saga that unfortunately doesn't come with a Hollywood happy ending. The shuttering of Off-Track-Betting (OTB) in New York City plays out like a Greek Tragedy where over a 1000 employees had their livelihoods, pensions and health benefits taken from them, while Governor Cuomo of New York looked the other way.

Google+'s Long History Of Suspensions In Search Of Remedies

For those who have recently been chastised with the swift judgemental hand of a Google+ suspension, you are not alone. Google+ has had a long history of not only suspending accounts, but also deleting them. Dating all the way back to July, 2011 (only one month after its inception), Google + was deleting what they thought were a large number of fake accounts, only to restore them when users proved their legitimacy.

Follow Internet Investor Yuri Milner's Lead To Invest In Small Social Media Businesses

Hindsight is 20/20. Had we known to follow Yuri Milner's lead back in 2009 when he and his company Digital Sky Technologies (DST) invested $200 million in what was a small busines at the time called, Facebook, for a 1.95% stake -- we may all have been a lot wealthier today. That early bet made this previously-unknown Russian investor, a billionaire.

Power Pop Lollipop, Oh Lolli, Lolli... Yummy, But Do They Help You Lose Weight?

Power Pops, one of the latest weight loss fads, are flavored lollipops that are supposed to quell one's appetite and, particularly, the yearning for other carbs. Power Pops contain natural ingredients, like hoodia, that are known to reduce hunger and increase energy, but are they present in enough quantities to make a difference?  Or is the suggestion that the Pops are effective enough to make them so?

Redesign Tikves Chardonnay Label, Win 500 Euros!

This international contest, presented by Tikves winery and Skopje Design Week, will test product packaging pros to revamp the label for Tikves Chardonnay for a chance to win 500 euros!

Cows! We've Got Cows on Cowscape!

The painted cows seem surreal, perhaps Photoshopped, to visitors to the Cowscape exhibition. The cows are real, the creations of Australian body-paint artist Emma Hack, the stars painted to raise awareness of the South Australian drought. 

Google Glass To Make Visionaries Out Of Small Business Owners

While Google hopes to launch Google Glass by Christmas, there's a lot of speculation as to its acceptance in the business world. Surely with an anticipated price tag of slightly under $1500, at first glance (pun intended), one would think only larger brands would be able to afford this innovative new device.

Japanese Kanjani Eight Boy Band Alarm Clock Sings You Awake

If waking up to the sweet singing sounds of one of Japan's best-loved boy bands makes your day, then the limited-edition Kanjani Eight Special Alarm Clock will make you very, very happy.

Sprayable Energy: A Caffeinated Energy Drink For Your Skin

Move over Starbucks and Red Bull!  Two San Francisco-based entrepreneurs have developed an energy drink that's not at all palatable: in fact; in spray form, this caffeinated concoction is absorbed through your skin.  The product, Sprayable Energy, is packaged in an attractive pocket-sized spray vial, is now seeking crowdsource funding through indiegogo.

Aghast, When The GAP's GIF On Facebook Proved To Be A Gaffe

Now, say that ten times fast. Why? Because when a venerable social media site the likes of Mashable gets it wrong, based on an assertion made by the venerable American clothier, the GAP - it's fun to call them out on a bonefide gaffe that went public.

Trucking Cool: PATTON SUVs Invade Chengdu Motor Show

Look out China, here comes PATTON! The 2013 Chengdu Motor Show features a couple of ominously modified Ford trucks proudly bearing the Patton nameplate. Could Pittsburgh PA's Allegheny Ford Isuzu Truck Sales be channeling Old Blood & Guts for a Far East sales offensive?

WTF? Super-Expensive Designer Toilet Paper?

Evidently rich people don't have enough things on which to spend their money. Now we have entered the land of designer toilet paper.Do you think this toilet paper is worth the hefty price tag?

Online Car Insurance's Mascots Flo & The Gecko Are Social Media SuperStars

There's a lively debate as to whether an intangible service as mundane as online car insurance could possibly benefit from the value of social media. However, when these marketers realized that the marketing and selling of auto insurance is no different than the marketing and selling of another intangible product such as hotel accommodations, they quickly seized the opportunity with vigor - and with mascots to boot!

Tawki's DIY Videos To Feature ‘One-Click, Animate’ Functionality

Adding video production to your social media tool box is essential today for both business and pleasure. According to the web tracking-and-measurement firm ComScore, 89 million people in the United States are going to watch 1.2 billion online videos today alone. And, 76 percent of marketers plan to add video to their websites, making it a higher priority than Facebook, Twitter and even blog integration.

Vote For Your Favorites Via Made In America – Hot Product Contest

This contest is all about American innovation and throwing your support behind really cool stuff so that it might be sold in stores, so be a patriot and vote for the best products!

Chinese Carmaker Licenses “Snowden” Name For New Electric Vehicle

Haima Snowden and you're not! Hainan-based Haima Auto has contracted with the Chinese trademark owner of the “Snowden” name and are planning to use the American asylum-seeking secret-spiller's monniker for a yet-to-be-released EV (electric vehicle). One would hope the upcoming Snowden sedan won't leak as much as its notorious namesake.

The Art of Advertising

The world of art and business have been crossing paths and overlapping for hundreds of years, and from Parisian Absinthe Art to Wall Street Warhol crazes, there has been a powerful connection between art and marketing. Although this ad campaign by Guido Daniele is a few years old, it exemplifies the change in that relationship which has occurred in recent years. Our hyperconnected, light-speed generation, coupled with our throw away culture, might render certain forms of art as nothing more than a disposable tool to sell a product, rather than a lasting statement about the world at the moment of its conception.

Hello Kitty Safety Helmets Put Cute Cats On Hard Hats

The Hello Kitty Series of head-protecting helmets from Japan's Tanizawa Safety Products are just as tough as those worn by hard-as-nails New Jersey construction workers... not that they'd ever allow themselves to be seen wearing them.

Walmart’s Get On The Shelf Update: The Voting Has Begun!

The inventors have entered their awesome new gadgets, gizmos and all-around great stuff, but now it’s up to you to pick which products deserve to be on Walmart’s shelves!

Did The Real 'Heisenberg' Also 'Break Bad'?

Many die-hard fans like myself, who can't get enough of the award-winning AMC TV drama, "Breaking Bad," have often thought that the alter-ego character "Heisenberg" was the invention of anti-hero Walter White, played by actor Bryan Cranston. In actuality, the chemistry professor referenced the name in Season 1 as an homage to the famous German physicist, Werner Karl Heisenberg.