Marketing

OneForty - The Apple Store Of Twitter Apps?

by Ron Callari

Apps, Apps, Apps! Everywhere you look, there is a new all-purpose-handy-dandy-must-have-app to enhance your Twitter experience. It was only a matter of time for someone to consider opening up a store where you can shop to your heart's content off of one Web site versus the hundreds that are out there.

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Google's Sidewiki Profiles Internet Users?

by Ron Callari

The ubiquitous Google never content to remain idle and like the Pac Man of yesteryear gobbling up everything in site is now setting its cross-hairs on YOU. This time out, they are introducing the Google Sidewicki which will be added to the Google Toolbar and will allow the entire Internet universe to leave comments about pages they surf on the Web.

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“I’ma Let You Finish” Novelty T-Shirts Mock The Viral Kanye West Phemonenon

by Fashion Finds

Kanye West's recent MTV Video Music Awards invasion created a media frenzy and went viral with a number of related videos beginning with the opening the rap star used when going onstage to interrupt Taylor Swift's award acceptance speech, "I'ma let you finish..." It's a statement that has become forever imbedded in pop culture jargon and it's also inspired fashion.

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Facebook Movie Makes Geekdom Sexy!

by Ron Callari

From a Harvard dorm room to a multibillion dollar enterprise, the origins of the dynamic trio who created the social network goliath Facebook is virtually unknown to the general public. Sex and the social network apparently go hand and hand. Who would have thunk?

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Swift.fm Offers Swifter Music Sharing On Twitter

by Ron Callari

Do you share music via Twitter? Want more flexibility and functionality in how you share your music with your Twitter followers? Swift.fm can turn your MP3s into a custom radio station for your tweeps, and swiftlisting is reciprocal.

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Romanian Medical Center Has Unique Ad Campaign That May Put Them Out of Business

by J. Barker

Sick and tired of the current health care situation? Check out this clever ad campaign for Rosana Medical. If successful we'll see an example of "If there were more companies like you, there would be less companies like you."

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Ashton Kutcher, King Of All Social Media!

by Ron Callari

A battle with CNN proved he was 'King of the Hill' on Twitter (with now over 3.6 million followers), and an updated version of 'Candid Camera' called 'Punk'd," were some of the initiatives Ashton Kutcher accomplished after starting his own social media company called "Katalyst Media."

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Foursquare & Crowd-Sourced Evangelists Tweak Loyalty Marketing

by Ron Callari

Many brands are trying to harness the power of social media for monetization purposes. Traditional marketing, by itself can no longer achieve the levels of success it reached in the past. However when combining both old and new school, one could benefit from the synergies that are created, and Foursquare is positioning itself to do just that.

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'Twitter Wit' Is The New Algonquin Roundtable

by Ron Callari

Twitter Wit, the new Algonquin Roundtable

Endorsed with a foreword by Biz Stone, Twitter Wit is the new Harper Collins collection of "the funniest tweets of all time." Satiric humor in 140 characters or less includes one-liners from some of the Twitterati's most famous wordsmiths including Stephen Colbert, Sarah Silverman, Stephen Fry in addition to many more unknown would-be humorists.

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Spot the Hoo-Hoo: Vagina Imagery In Advertising

by J. Barker

It's interesting how marketing firms utilize what some consider taboo to such profound effect in advertising. Phallic symbols abound in ad campaigns. What what about the female equivalent?

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Sleepless In Toothpaste Land? Try Pearly Dreams

by Boomer Babe

"Sleepless in toothpaste land?" may sound like a weird title for a column about a toothpaste. But Pearly Dreams is a weird toothpaste. It's supposed to make you... sleep. There are all kinds of solutions for sleeplessness... tapes, meditation, sleeping pills, sex, supplements, drinking till you pass out.... why not one more?

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Could The Fiefdom Of Foursquare Become The New Twittersphere?

by Ron Callari

Many people have been talking about the next Google (including myself) for the last ten years. Yet they still remain king of the hill. Similarly isn't it daunting to think that in a little over 3 years the microblogging darling of the investment world recently valued at one billion dollars could possibly be supplanted by a location-based game, the likes of Foursquare? Yet, there are those that have jumped on that band wagon.

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Google's Desktop Search To Synch With Mobiles, But When?

by Ron Callari

desktop search to sync with mobile search

Mobile Search is growing faster than Desktop Search and in some countries its the primary means for people to search today. However when originating a search at home or in office wouldn't it be great if you could transfer that search query to your mobile to obtain updates when you're on the go?

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Could Tag Technology Replace Google Search?

by Ron Callari

There are several stand-alone augmented reality apps that have been developed for our mobiles, but similar to our cellphone being Internet-enabled, when will technology advance our smartphones to become totally integrated with Augmented reality? Is Tag Technology the answer?

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Bing Mobile Seeks Coup D'Etat!

by Ron Callari

While Google's hold on "traditional" search on PCs far exceeds its competition, Microsoft is hoping its new search engine, Bing will soon dominate the burgeoning marketplace of mobile search. Can the little-engine-that-could score a coup d'etat?

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TV's Going To Pot - Cannabis Planet Launches!

by Ron Callari

When someone tells you that TV is "going to pot," you can now take them literally, because "all things marijuana" has found a TV channel it can call its own! It's the latest in a new wave of niche marketing where TV programming is devoted to one topic!

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Smoking Ads - Then & Now

by J. Barker

It's no secret that the perception of cigarettes has changed over the past few decades. Gone are the days of gusto smoking cowboys and gimicky slogans. Now advertisers actually attempt to influence the public to avoid, yet still actively purchase, cigarettes. Let's take a look at how a few of these ad campaigns have changed...

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Habitat Turning Hashtag Spam Into 'Green Eggs & Ham'?

by Ron Callari

The power of social media and real-time search can turn on anyone in a moment's notice when misconduct online takes the spotlight. As evidenced recently by Kanye West, Joe Wilson, United Airlines and countless others, there are no "get out of jail free cards," when individuals and brands misbehave badly. The immediacy and the transparency of social media will catch you every time.

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Cup Noodle Meets Louisiana Gumbo - That's Hot

by Steve Levenstein

Cup Noodle, long stereotyped as subsistence food for college students and basement dwelling bachelor geeks, is getting a makeover. Is Maruchan's "New Orleans Style Gumbo Noodle" suave & sexy enough to sway the fairer sex?

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"Heil Hitler Kanye West" Lambasted Via YouTube, Twitter & Obama!

by Ron Callari

Viral Vitrio by Kanye West at VMA Awards '09

When even Hitler disses Kanye West, its fairly obvious that his rabid outburst at MTV's Video Music Awards was as low rank as one could get. Getting chastised by the entire World Wide Web is not an easy task, but apparently a challenge Mr. West thought he was up for!

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