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Marketing

'One Lens, Many Frames' Sets New Trend For Eyewear: Frameri

I've got something really special for you today.  It's the first revolution in eyewear since the contact lens.  It's called Frameri, code for 'one lens, many frames.' That's right, one pair of removable lenses that fit several pairs of eyeglass frames.  Frameri lets you change your frames to fit your fashion, your mood, the weather, whatever...!

Hello Kitty Beer Looks Cute, Tastes Like Fruit

Call it a case of Sanrio Meets Sangria but Hello Kitty Beer is not only real, it'll get you real drunk in a real hurry. The officially licensed wobbly pop comes in a half-dozen different tropical fruit flavors, is rated at 2.3% alcohol by volume, and is only available in Taiwan and mainland China.

British Airways Pits Tweet-Fueled Plane Against Its Own Aircraft

On the heels of a promoted tweet purchased to criticize British Airways' luggage handling processes, the airline rallies back with an unprecedented social media marketing initiative to mark the launch of two of its newest aircraft. By converting a hypothetical into an actionable challenge, BA begs the question: Who would win in a race between a Tweetliner and a Dreamliner?

Blackberry: A Lesson On How Not To Run A Business

Today Blackberry announced a $1 billion loss and the layout of 4,500 employees, along with a refocus on enterprise markets instead of the consumer area. What went wrong?

The pBone: Plastic Powers Resurgence Of The Trombone

If you've never heard a trombone quartet, you've been missing a spectacular music experience.  There's nothing like four talented trombone-crazy musicians playing a classical or jazz piece together.  It's just - well, it's wild and infectious.. And the pBone, the world's first full-size trombone manufactured with ABS plastic, caught on so well that it became the world's best selling trombone last year partly because Bones Apart, a British trombone quartet, took it up as their cause, giving educational tours in British schools with their pBones.

 

42 Creative Ways To Advertise Your Small Business On A Small Budget

Ever thought it impossible to gain attention in a market where the big dogs are spending millions of dollars a year to interrupt people and put their names in front of the masses? I know I have.

What we lack in capital, we have to make up for in creativity, tenacity and effort. We have to hustle harder than everyone else out there. We have to be the champions of our cause - day in and day out. 


10 Fun Ads That Only Foot Lovers Would Love

Marketing firms will stop at nothing to get the attention of consumers. This being the case, it should come as no surprise that they will play with any fetish (within the legal boundaries), no matter how bizarre, to turn heads. Today we'll explore a few ad campaigns that focus on the southernmost parts of our bodies: feet.

The Little Film That Could: "Finish Line" Coming Into The Final Stretch on KickStarter

"Finish Line: The Rise and Demise of Off-Track Betting" is an indie documentary currently in production. It's a 'Damon Runyon-esque" real-life American saga real-life American saga that unfortunately doesn't come with a Hollywood happy ending. The shuttering of Off-Track-Betting (OTB) in New York City plays out like a Greek Tragedy where over a 1000 employees had their livelihoods, pensions and health benefits taken from them, while Governor Cuomo of New York looked the other way.

Google+'s Long History Of Suspensions In Search Of Remedies

For those who have recently been chastised with the swift judgemental hand of a Google+ suspension, you are not alone. Google+ has had a long history of not only suspending accounts, but also deleting them. Dating all the way back to July, 2011 (only one month after its inception), Google + was deleting what they thought were a large number of fake accounts, only to restore them when users proved their legitimacy.

Follow Internet Investor Yuri Milner's Lead To Invest In Small Social Media Businesses

Hindsight is 20/20. Had we known to follow Yuri Milner's lead back in 2009 when he and his company Digital Sky Technologies (DST) invested $200 million in what was a small busines at the time called, Facebook, for a 1.95% stake -- we may all have been a lot wealthier today. That early bet made this previously-unknown Russian investor, a billionaire.

Power Pop Lollipop, Oh Lolli, Lolli... Yummy, But Do They Help You Lose Weight?

Power Pops, one of the latest weight loss fads, are flavored lollipops that are supposed to quell one's appetite and, particularly, the yearning for other carbs. Power Pops contain natural ingredients, like hoodia, that are known to reduce hunger and increase energy, but are they present in enough quantities to make a difference?  Or is the suggestion that the Pops are effective enough to make them so?

Redesign Tikves Chardonnay Label, Win 500 Euros!

This international contest, presented by Tikves winery and Skopje Design Week, will test product packaging pros to revamp the label for Tikves Chardonnay for a chance to win 500 euros!

Cows! We've Got Cows on Cowscape!

The painted cows seem surreal, perhaps Photoshopped, to visitors to the Cowscape exhibition. The cows are real, the creations of Australian body-paint artist Emma Hack, the stars painted to raise awareness of the South Australian drought. 

Google Glass To Make Visionaries Out Of Small Business Owners

While Google hopes to launch Google Glass by Christmas, there's a lot of speculation as to its acceptance in the business world. Surely with an anticipated price tag of slightly under $1500, at first glance (pun intended), one would think only larger brands would be able to afford this innovative new device.

Japanese Kanjani Eight Boy Band Alarm Clock Sings You Awake

If waking up to the sweet singing sounds of one of Japan's best-loved boy bands makes your day, then the limited-edition Kanjani Eight Special Alarm Clock will make you very, very happy.

Sprayable Energy: A Caffeinated Energy Drink For Your Skin

Move over Starbucks and Red Bull!  Two San Francisco-based entrepreneurs have developed an energy drink that's not at all palatable: in fact; in spray form, this caffeinated concoction is absorbed through your skin.  The product, Sprayable Energy, is packaged in an attractive pocket-sized spray vial, is now seeking crowdsource funding through indiegogo.

Aghast, When The GAP's GIF On Facebook Proved To Be A Gaffe

Now, say that ten times fast. Why? Because when a venerable social media site the likes of Mashable gets it wrong, based on an assertion made by the venerable American clothier, the GAP - it's fun to call them out on a bonefide gaffe that went public.

Trucking Cool: PATTON SUVs Invade Chengdu Motor Show

Look out China, here comes PATTON! The 2013 Chengdu Motor Show features a couple of ominously modified Ford trucks proudly bearing the Patton nameplate. Could Pittsburgh PA's Allegheny Ford Isuzu Truck Sales be channeling Old Blood & Guts for a Far East sales offensive?

WTF? Super-Expensive Designer Toilet Paper?

Evidently rich people don't have enough things on which to spend their money. Now we have entered the land of designer toilet paper.Do you think this toilet paper is worth the hefty price tag?

Online Car Insurance's Mascots Flo & The Gecko Are Social Media SuperStars

There's a lively debate as to whether an intangible service as mundane as online car insurance could possibly benefit from the value of social media. However, when these marketers realized that the marketing and selling of auto insurance is no different than the marketing and selling of another intangible product such as hotel accommodations, they quickly seized the opportunity with vigor - and with mascots to boot!