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Marketing

Aghast, When The GAP's GIF On Facebook Proved To Be A Gaffe

Now, say that ten times fast. Why? Because when a venerable social media site the likes of Mashable gets it wrong, based on an assertion made by the venerable American clothier, the GAP - it's fun to call them out on a bonefide gaffe that went public.

Trucking Cool: PATTON SUVs Invade Chengdu Motor Show

Look out China, here comes PATTON! The 2013 Chengdu Motor Show features a couple of ominously modified Ford trucks proudly bearing the Patton nameplate. Could Pittsburgh PA's Allegheny Ford Isuzu Truck Sales be channeling Old Blood & Guts for a Far East sales offensive?

WTF? Super-Expensive Designer Toilet Paper?

Evidently rich people don't have enough things on which to spend their money. Now we have entered the land of designer toilet paper.Do you think this toilet paper is worth the hefty price tag?

Online Car Insurance's Mascots Flo & The Gecko Are Social Media SuperStars

There's a lively debate as to whether an intangible service as mundane as online car insurance could possibly benefit from the value of social media. However, when these marketers realized that the marketing and selling of auto insurance is no different than the marketing and selling of another intangible product such as hotel accommodations, they quickly seized the opportunity with vigor - and with mascots to boot!

Tawki's DIY Videos To Feature ‘One-Click, Animate’ Functionality

Adding video production to your social media tool box is essential today for both business and pleasure. According to the web tracking-and-measurement firm ComScore, 89 million people in the United States are going to watch 1.2 billion online videos today alone. And, 76 percent of marketers plan to add video to their websites, making it a higher priority than Facebook, Twitter and even blog integration.

Vote For Your Favorites Via Made In America – Hot Product Contest

This contest is all about American innovation and throwing your support behind really cool stuff so that it might be sold in stores, so be a patriot and vote for the best products!

Chinese Carmaker Licenses “Snowden” Name For New Electric Vehicle

Haima Snowden and you're not! Hainan-based Haima Auto has contracted with the Chinese trademark owner of the “Snowden” name and are planning to use the American asylum-seeking secret-spiller's monniker for a yet-to-be-released EV (electric vehicle). One would hope the upcoming Snowden sedan won't leak as much as its notorious namesake.

The Art of Advertising

The world of art and business have been crossing paths and overlapping for hundreds of years, and from Parisian Absinthe Art to Wall Street Warhol crazes, there has been a powerful connection between art and marketing. Although this ad campaign by Guido Daniele is a few years old, it exemplifies the change in that relationship which has occurred in recent years. Our hyperconnected, light-speed generation, coupled with our throw away culture, might render certain forms of art as nothing more than a disposable tool to sell a product, rather than a lasting statement about the world at the moment of its conception.

Hello Kitty Safety Helmets Put Cute Cats On Hard Hats

The Hello Kitty Series of head-protecting helmets from Japan's Tanizawa Safety Products are just as tough as those worn by hard-as-nails New Jersey construction workers... not that they'd ever allow themselves to be seen wearing them.

Walmart’s Get On The Shelf Update: The Voting Has Begun!

The inventors have entered their awesome new gadgets, gizmos and all-around great stuff, but now it’s up to you to pick which products deserve to be on Walmart’s shelves!

Did The Real 'Heisenberg' Also 'Break Bad'?

Many die-hard fans like myself, who can't get enough of the award-winning AMC TV drama, "Breaking Bad," have often thought that the alter-ego character "Heisenberg" was the invention of anti-hero Walter White, played by actor Bryan Cranston. In actuality, the chemistry professor referenced the name in Season 1 as an homage to the famous German physicist, Werner Karl Heisenberg.

World of Concrete Looking For The Year’s Most Innovative Products

Once again, World of Concrete magazine is looking to award the most innovative products in the masonry and concrete industries. If you’ve been tinkering in the construction field, it may be time to shine!

The Geek Shall Inherit The Earth, So Sayeth YouTube

Chances are if you're meek, a dweeb or scored low on your most recent IQ Test, you are oblivious to YouTube Geek Week. However, with over 9 million subscribers, obviously being geek isn't for the weak of heart any more (for those who remember when Charles Atlas use to get sand kicked in his face).

'Pajama People' Rise Before Leona Lansing Has Her First Cup Of Coffee

In the HBO drama series, "The Newsroom," Jane Fonda plays the recurring role of Leona Lansing, the self-important CEO of the TV news show, Atlantis Cable News (ACN). Fonda views the fictional network's influence as falling "somewhere between Ted Turner (her ex-husband) and Rupert Murdoch." Playing against type and her real-life liberal bias, Lansing is a staunch Republican who feels the need to constantly remind her news team staff headed up by Will McAvoy (played by Jeff Daniels) . . .

Quality Crowdfunding Your Idea Via Seedinvest

Crowdfunding big ideas and small businesses online is a concept that quickly became a mainstream idea, but if your high-quality startup needs a big-name investment, check out Seedinvest.

Lotteria's Massive 14” Big Rib Sandwich Is A McRib On Steroids

Japan's Lotteria restaurants are celebrating the first anniversary of their popular Pork Ribs Sandwich in a BIG way with a Big Rib Sandwich! The 35cm (14”) long limited-edition pork-apalooza features three boneless McRib-style patties laid end-to-end on a sliced baguette bun.

Walmart Hosts New Contest To Get Your Awesome Product On Their Shelves!

Do you have a truly innovative product, but need to grab the attention of America’s consumer base? Walmart is ready to give a few talented innovators a leg up on the competition!

McDonald's Japan “Quarter Pounder Jewelry” Puts Luxury In Your Lunch

Want some bling with your burgers? You'll be lovin' it more than usual on July 6th, 13th and 20th when McDonald's Japan rolls out three very special Quarter Pounders but you'd better act fast: each “Quarter Pounder Jewelry” sandwich will be sold for one day only.

Going Viral Prior To Hitting Newsstands, Bert & Ernie Outed In 'The New Yorker'

On the heels of the Supreme Court's landmark decision rulings that married same-sex couples were entitled to federal benefits and clearing the way for same-sex marriage in California, Sesame Street's romantic relationship between Bert and Ernie was graphically outed on The New Yorker's magazine cover. One week prior to the official date this issue will hit newsstands, the sexual orientation of the puppets which has long been the fodder for late-night TV hosts exploded on social media channels.

Google Penguin 2.0, Why'd You Turn My White Hat Black?

Google's algorithms have hopscotched their way across the Internet for years, always trying to keep one step ahead of those so-called Black Hat SEO mavericks. Those are the digital CSI technicians whose forensics are used to investigate the crime scene of websites whose Page Ranks (PR) have taken a a brutal beating. This occurs usually after a Google algo shift, the likes of a Panda or Penguin update.