Marketing

America's Best Restrooms...The Top Five Winners Of 2009

by Toby

You're not alone if you never knew there was an America's Best Restroom contest, but some must of known about it because these winners were voted for by an online public. It may be that you also never heard of the 2009 winner, the Shoji Tabuchi Theatre restroom, or the location of the winner, Branson, Missouri. But now that the theatre has won the America's Best Restroom (ABR) Award, a lot more folks will know about it and may visit it just to use the restroom!

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Let's Party Like Its 09/09/09!

by Ron Callari

What is the significance of 09/09/09 and why is there this slow simmering buzz about it? Well for one, its the last of the single digit dates for this millennium. Next year, we move to double digits with 10/10/10, and September 09,3009 isn't due for another 1000 years.

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Twitsnaps Rewards Users $50 In Happy Hour Contest

by Ron Callari

Twitsnaps is the leading photo-sharing app on Twitter. Its advanced search, ratings program and 'Hall of Fame' are just a few of the unique features that attracts users to Twitsnaps, over Twitpic and some of the other competitive APIs in this field. Now with its Happy Hour Contest promo rolling out, it will once again distinguish itself from the pack by rewarding users for sharing their photos online via Twitter.

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Backhanded Tweets From US Open

by Ron Callari

Twitter, like death and taxes is sort like the "great leveler." Sport figures, celebs and the average Joe's of this world can all co-exist in an environment as equals and communicate with each other in a non-threatening and open way. Well, maybe not at the US Open?

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Digital Criminals Preying On Social Networks

by Ron Callari

Its important to be aware of your surroundings and suspicious activity at all times,whether you are crossing a highly trafficked street in Manhattan or posting your profile to a social network. All the same rules apply and then some. Letting our guard down online creates greater risks as an alarmingly high proportion of users are prepared to be 'friends' on social networks with people they don't really know.

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Cookie Trail & Social Network Identifiers Can Leak Private Data!

by Ron Callari

What if Santa Claus' identity was revealed when his cookie trail exposed his exact whereabouts on Christmas Eve? This would not only take all the fun and wonderment out of Christmas, it would be providing too much information for too many inquiring minds.

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Young Leaders in Arab Worlds Learn How Social Media Makes Change

by Ron Callari

As was witnessed recently with the Iranian Twitter Revolution and the protesters making their voices heard on Twitter and Facebook this past June, the Arab World is embracing social media in an impacting way. Now more important than ever, the Middle East is involved in open dialogue, no matter what risks may be incurred as a result.

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Drink Bouncers: In The Business Of Protecting Your Cocktails

by Beth Hodgson

When you go out to a nightclub, after a couple of drinks, it can be a big job to keep an eye on your cocktail, so what would you think of drink bouncers to do it for you? Sadly, it might not be exactly what you think (or what I hoped it was), but it will help keep you protected when you're ready to kick back.

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Facebook,Twitter, Flickr & YouTube Boycott Whole Foods

by Ron Callari

Labeled A-Hole Foods by some, an army of bloggers have taken to full battle gear ever since John Mackey's op-ed appeared in the Wall Street Journal on August 12, 2009. Triggering significant backlash, Whole Foods may have a hard time overcoming a social media nightmare spurred on by their leader.

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Super Slim Video Player Fits Inside Magazines

by J. Barker

CBS introduces the world's first "Video-In-Print" advertisement. Is it an eye-catcher?

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Twitter Effect, If You Can Make It There,You Can Make It Anywhere!

by Ron Callari

There's lots of talk about the Twitter Effect and how it can make or break a movie. When it came to Bruno & GI Joe- thumbs down! In the case of Inglorious Basterds and District 9 -thumbs up! If Twitter has this effect on improving movie ticket sales, do we even need critics anymore?

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8coupons & Foursquare Does A Spin On Mad Men Advertising

by Ron Callari

Don Draper Drink Special through 8coupons

Remember in the days of Mad Men, when Grandma and Mom use to cut those store coupons out of the newspaper and strategically categorize them for redemption when they went shopping. That popular form of advertising was for the cost-conscious generation that had lived through two World Wars and a Depression.

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YouTube + Google = YouTube Adsense!

by Ron Callari

What does Fred Figglehorn, Val's Art Gallery and a battle between a pride of lions and a herd of buffalo have in common? They are videographers and their subsequent YouTube productions that have produced thousands of revenue dollars as a result of them going viral and enduring interest over time by attracting millions of YouTube visitors.

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Sony Reader vs Amazon's Kindle - Battle For e-Readership!

by Ron Callari

It all started in 2008 when Sony rolled out its "Reading Revolution," to spark the imaginations of young readers and engage the public in digital reading. However somehow along the way, Sony lost its steam and Amazon's Kindle seized the moment to become the dominant force in the burgeoning e-Reader industry. Now late in 2009, the Sony Reader is re-engaging its marketing prowess to beat down its competitor and regain prominence.

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'United Breaks Guitars' Viral Video Gets Counterpunched!

by Ron Callari

The infamous 'United Breaks Guitars' video that went viral with over 5.2 million views is now receiving some push back from an airline branding company. SimpliFlying, an international marketing firm based out of Singapore has filmed their own editorial video to provide United Airlines with some useful social media tips as to how to counter this negative publicity.

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When You Drink From The Firehose...Guzzle.it!

by Ron Callari

The definition of drinking from the firehose according to the Urban Dictionary is "being overwhelmed with information, to do something intensely, to be inundated." When drinking from the firehose, the glass is not half full - the glass is not half empty - the glass is just too damn big! We're all drowning in data overload, and need all the help we can get! Guzzle.it is one tool that can cut through the noise.

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KitKat Sick Snack? Bizarre Vegetable Juice Chocolate Bars

by Steve Levenstein

Having exhausted every possible fruit flavor for their popular Kit Kat chocolate bars, Nestle Japan is inflicting KitKat Enhancement Vegetables upon a weary nation's taste buds.

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6 Degrees + 1 Game Theory = Social Network Analysis

by Ron Callari

It took a Beautiful Mind to develop Game Theory. A Footloose actor to popularize 'Six Degrees of Separation.' Now Social Network Analysis has pushed the envelope on both these theories for security purposes. However how does this new form of analysis affect our privacy rights? Will our future innocence or guilt be based on mathematical formulas?

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Woofer, The Anti-Twitter Introduces Macroblogging!

by Ron Callari

Apparently anti-matter exists even though we're not sure what causes it or why? At an early age, one learned that antidisestablishmententarism was one of the longest words in the English language! One can be anti-climatic or anti-war! And now there's even an Anti-Twitter, a macroblogging platform that allows you to write until your tweets runneth over.

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Top Ten Twitterati, A Tweet Above The Rest

by Ron Callari

While the movers and shakers on Twitter might be just "micro" bloggers...they sure know how to create a "macro" influence. Forbes Magazine compiled a list. Every country has their own top ten ranking. The top most influential tweeps within the DC Beltway according to Politico lists Barack Obama as number 4 behind Dick Gregory, Claire McCaskill and Karl Rove. You can determine your own list by tallying a user's number of followers, their number of tweets, their number of status updates -- or an algorithm thereof.

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