Log in   •   Sign up   •   Subscribe  feed icon

Marketing

8 Unlikely Chinese Celebrity Brand Ambassadors

China presents a lucrative opportunity for celebrities overexposed to jaded First World markets and authorized or not, all sorts of Chinese businesses are choosing their faces to promote their brands.

It’s E3 Eve, Get Ready To See The Future Of Gaming Revealed Live!

Tomorrow is the first day of the Electronic Entertainment Expo, or E3, and the big names in videogames will be presenting their latest consoles and software in full force. Lucky for you, I’ve got a cheat sheet for when and where you can watch the action live!

Let The Sun Shine On Intersolar 2013’s Solar Powered Exhibition!

If the future of solar energy makes you all sunny and warm inside, there’s no hotter place to be than Intersolar North America in sunny San Francisco, California.

Game Of 'Social Media' Thrones Positions HootSuite As Benevolent Leader?

Attaching oneself to the popularity of a current cultural phenomenon is a tried and true promotional tactic used as far back by ad execs, the likes of Don Draper and the Mad Men. So, it didn't come as any surprise when someone in the social media space would seize the opportunity to tag on to one of the most popular TV dramas of the day: Game of Thrones.

Rising Stars In Action Sport Industries At The Agenda Trade Show! NYC, Long Beach, Las Vegas!

If you’re ready to see what the latest trends, innovations and fashions are about to hit skateboarding and streetwear, then it’s time to get pumped for Agenda!

Instant Pineapple Ramen: Pineapple Express In A Styrofoam Bowl

The new instant Pineapple Ramen from Tokyo's Papapapa-Pine ramen restaurant may not be as delicious as the fruitful noodle broth served up live and in person, but it's the next best thing to being there.

Weed As A Brand: Starbucks Or Botwin Pot Stores? Fact Or Fiction? [Video]

After eight successful seasons on HBO, the acclaimed award-winning series, "Weeds" ended its run in 2012 with matriarch Nancy Botwin dealing in a world that finally legalized marijuana. With plot lines that followed a mother and widow of two children rise in the weed business, Nancy's chain of pot stores became so overwhelmingly successful by the end of Season 8, Starbucks was written into the script securing a bid to buy them.

Your Computer Is More Powerful Than You Think

Thanks to product binning, Intel is selling you parts that have been artificially disabled so that they would work slower than they otherwise could, simply to make you spend more on server products.

Yesteryear's Drive-In Theater Hosts Prestige's Biannual MINI Movie Night

Drive-in theaters have been attracting motorists ever since Camden, New Jersey resident Richard M. Hollingshead, Jr. first applied for a patent for his invention back in 1932. At the height of the outdoor theaters' popularity, the Warwick Drive-In Theater in Orange County, New York began operations in 1950 and is one of the few in the country to continue that tradition some 60 years later.

Will Robots Social Network When They Eclipse Man's Intelligence? [Videos]

'Singularity' for those mere mortals who are unaware is the theoretical emergence of a super-intelligence through technological means. First proposed by mathematician John von Neumann, it is the time when "ever accelerating progress of technology and changes in the mode of human life, which gives the appearance of approaching some essential singularity in the history of the race beyond which human affairs, as we know them, could not continue."

Nicholas Cage To Act... As Chinese Automaker's Brand Ambassador

American actor, producer and director Nicholas Cage can add another line to his resume: brand ambassador. Following in the footsteps of Brad Pitt, the face of Cadillac vehicles in China, the oft-controversial and occasionally IRS-investigated Cage has signed up to flog re-badged Saabs for China's Beijing Automotive Industry Corp.

Cool Inspiration From Previous Arctic Innovation Competition Winners!

If you’re planning on entering the 2013 Arctic Innovation Competition, it wouldn’t hurt to take a peek at the inventions that wowed the judges of this chilly contest, so here are the grand prize winners from 2009 to 2012 for extra inspiration:

There's A Rash Of 'Jash' On YouTube's First-Ever 'Comedy Week' [Videos]

To understand Jash, you need to know what the YouTube Channel Initiative is all about. Funded by Google with the specific goal of bringing innovative content to YouTube, it's a 100 million dollar program that kickstarted Google TV's entree into original programming.

Gain Additional Clout on Klout When You Play For No Pay?

While still considered a punchline by many, for others that are happy to receive the perk of free access to American Airlines Admirals Club, Klout has been diligently trying to find ways to up its game. No longer content in just assessing one's social media score, Klout is morphing into a social network of sorts.

Redditors Willing To Meme Their Opposition To Death

While the "Party of No" desperately seeks something to say yes to, their fight to rebrand themselves is met by aggressive social media opposition by the Redditors. While bookmarking sites the likes of Digg have withered on the digital vine over the past few years, Reddit seems to be not only the one with staying power, but the one whose "up" or "down" votes can sway public opinion quickly.

Show Off Your Invention At The Invention & New Product Exposition, This June!

There’s still plenty of time to register a booth to showcase your latest invention at the 2013 INPEX, as you’ll definitely want to impress the various product manufacturing giants who will be combing the event for superstar innovations…

The Neon Lovechild of Modern Art

Paint splatters and graffiti might look like accidents or vandalism to some people, but the eye-catching, genre-bending artwork of Rowena Martinich is redefining ideas of art and beauty, while answering one very important question; what would it look like if Warhol, Pollock, and Picasso got together and went wild on a wall?

E3’s Almost Upon Us: Get Ready For The Latest Videogame Tech!

It’s that time again! Videogame enthusiasts from all over the world will be tuning in to their favorite gaming websites and video portals from June 11th through the 13th for huge reveals of brand new videogames, technology and other electronic entertainment related goodies. As always, I can’t wait!

Marissa Mayer's Intuitive Search Meets Work Ethic At The Corner Of Bing & Yahoo

What's a $36 Million-Dollar lady to do after bailing from the world's largest search engine only to join the ranks of a bit player the likes of Yahoo? A player that was losing so much market share, it needed to enter a 10-year partnership agreement with Microsoft's Bing to stop the bleeding.

Solve A Big Problem, Win The Verizon Powerful Answers Award (And $1 Million Bucks!)

If you can solve a huge problem with the help of Verizon’s broadband networking, cloud storage, wireless capabilities or other technology in the fields of health care, education or sustainability, the communications giant will give you up to 1 million dollars to develop the idea.