Marketing

'United Breaks Guitars' Music Trilogy Now Complete With Debut of Song #3

Even though United Airlines donated $3000 to the Thelonious Monk Institute of Jazz and Taylor Guitars ponied up a couple of replacement guitars, Dave Carroll is following through with his original promise to produce and record three songs dedicated to his now infamous damaged guitar incident. For those that don't know Dave, he is the songwriter/singer whose guitar was damaged on a United Airline's flight from Halifax to Nebraska last summer.

The Almighty Simon Fuller Creates 'Dream' World In Social Media Experiment

There were movies with a similar premise. "The Truman Show" starring Jim Carrey and Matthew McConaughey's "EdTV"  followed the lives of the title role characters and aired their every waking and sleeping moments on TV 24/7. Similar- but with a twist, 'If I Can Dream' will be the first streaming online video show to be aired on the Internet exclusively, commencing March 2 and will mash-up 'American Idol' with 'The Real World'.

The Business Card Revolution Continues - 10 Totally Unique Business Cards

Business cards just aren't static little rectangles anymore.  Some now hold data.  Some you have to light on fire just to get the business's contact info.  Others are just... strange.  One thing is for sure: the business card is changing with the times.

As Seen on TV: The Turbo Snake - Product Review

The Turbo Snake it supposed to be the easiest, fastest way to get rid of troublesome clogs.  The TV commercial makes it seem simple.  But does it work?

Tron Legacy Uses Viral Marketing to Build Fan Awareness

Marketing a sequel to a cult classic can be quite a challenge.  How do you take a 28-year-old movie loved by geeks and attempt to plant it's sequel into global consciousness?  You go viral.

The Chatroulette Genie & 'F9' Are Out Of The Bottle!

If you're like me, Chatroulette could just as well be the name of a French restaurant versus the moniker of a brand new 'interactive video conferencing' ecosystem. However during this morning's normal routine of reviewing my emails and news feeds, I found more than 3 mentions of the "C" word before I had my second sip of coffee.

Citibank's 'Don't Bank Don't Tell' Policy Exposed By Fabulis Social Network

In the year 2010, is it possible for a financial institution to close a business account of an organization due to race, creed or sexual preference? Since Citibank has taken this unprecedented step with a gay social network due to what they deemed as  "objectionable content" posted on the new startup fabulis' blog - wouldn't logic indicate they could do the same thing to a church group or a black civics organization?

YO YO Sears Department Store Rap Is Asking For A Little Social Media Respect!

JRock has a beef and he wants it to go viral. His rant against Sears customer service comes in the form of an original rap song. Done as a somewhat homage to Dave Carroll's now infamous "United Breaks Guitars" (which at last tally has totaled over 7.8 million views on YouTube), JRock would like his video to reach the masses via social media channels as well. So much so, he wrote me today to ask for my help. 

Should Google Fight For Internet Freedom Or Privacy Of The Individual?

Privacy as we know it is being re-defined on the Internet and in the courts as we speak. How we view privacy today versus ten years ago has changed greatly due to the Web 2.0 environment of user-generated content. How we will view it ten years from now will be different yet still.

Twittahoo - Progeny Of Twitter & Yahoo Follows Microhoo Deal

For a long time Yahoo's relevance has been waning on the Internet and in the search field. So much so, that it's considered a bit of a dionsaur by the digerati. To counter this image, Yahoo is stepping up its online presence in the social media space - first with Microsoft, followed by Facebook and now with Twitter. Are they too late to the the social networking party or will the Twittahoo alliance resurrect this Rumpelstiltskin?

8 SciFi Lightbotz™ Munnys By Lighting Designer Marcus Tremonto

If you're not familiar with Munnys, they're customizable, collectible dolls created by Kidrobot, the cutting edge designer toy and apparel makers that are hot as hot cakes at IHOP.  All of Kidrobot's designs are produced in limited edition; the more famous the Kidrobot design collaborators, the more limited and the more expensive the item.  I'm sure the Munny Lightbotz, by lighting designer and artist Marcus Tremonto, are no exception. 

 


Google Buzz Class-Action Lawsuit Could Cause Cloudburst?

The irony that Google threatened to move out of China due to privacy infringment issues underscores a class-action suit filed by a 24-year old Harvard law student and a cadre of Gmail users who feel their privacy was violated with the recent launch of Google Buzz, the search engine's answer to social networking. Even though Google responded quickly to remedy the situation, some feel it was too little to late from a company that consistently makes up its own rules.

P8tch: Velcro Barcodes Scan To Smartphones & Direct To Blogs & Sites!

Barcodes have been appearing in various fashion items recently, but these unique innovations from a company called P8tch aren't attempting to begin a new fashion craze; it's a new way to keep in touch and promote online media.

Top Ten Video Spoofs Including 'The Situation' vs 'The iPad'

You gotta love spoofs. When the familiar become the object of schadenfreude*, it usually allows us to laugh at something that was taken way too serious. If imitation is the sincerest form of flattery, spoofing should be accepted for taking pot shots at people, places and things that sometimes we just love to hate.. And today's crop of TOP TEN Video Spoofs are exceptional additions to this popular genre.

What The 'Year Of The Tiger' Means For The Chinese, Augmented Reality, Beer & One Sorry Golfer!

According to the Chinese Zodiac, 2010 is the Year of the Tiger which commenced on February 14, 2010 and will end on February 2, 2011. As the third sign of the Chinese Zodiac, tigers are always at their happiest when they endeavor to climb the ladder of success and are rewarded accordingly. These attributes and the timing of  the Year of the Tiger can also apply to an augmented reality application, a beer company and yes, one sorry golfer.