Most inventors have pets. I can be safe with that statement, because most people have pets, whether they're dogs or cats, rabbits, fish, birds, snakes, geckos, etc. PetSmart knows this and instead of turning to its usual providers of products for new ideas, it's turning to us: inventors who know how to create innovative solutions to improve life!
An innovative marketing company is finally recognizing the power of taste in brand marketing and is helping food producers sell their products using more than just visual appeal. While historically, food and drink brands have marketed their products through sample packages distributed by mail or during taste test sessions at local grocery stores; First Flavor uses an approach that allows potential consumers to taste their clients' products that is less costly, more convenient, and rather innovative.