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Marketing

Top Ten Most Mentioned Brands On Twitter

How is Twitter faring as a business model? What brands are succeeding in grabbing our attention and why? We're in a recession. Money is tight. So which brands are diligent in positioning themselves up front and personal on Twitter to capture what dwindling disposable incomes we have left.

Bing Vs. Google: First Impressions

Microsoft has spent considerable time and effort to get attention to its new search engine, the hopeful Google-killer Bing.com.  Let's see how the two sites stack up against each other, after just one day of use.

Sushi Look Adds Taste to Issey Miyake's 'Pleats Please' Clothing Line

Issey Miyake's "Pleats Please" designer clothing line is being presented in a most tasteful manner - by dressing up the fabrics to look like sumptuous sushi!

Funware, A New Game Theory For Marketers

The generation of the new online game players has motivated consumer brands, websites and charities to use gaming devices to attract attention to their products and services. "Funware" is the application of game-like qualities to non-games. Researchers say that when we play online games, we enter a "flow state" that makes us receptive to the images and information we encounter. While traditional commercials interrupt that state, funware allows for these messages to seep through.

Spark.ly, the Dungeons & Dragons of Social Networks?

Spark.ly describes itself as the "definitive social and economic ecosystem that empowers people around the world to communicate, engage in commerce and have fun in a culturally aware and profitable virtual environment." With a BETA launch date of June 16, 2009, nobody knows yet whether that description is an illusion, bravado, grand self-promotion or truly the next big shiny thing. To date there are no blogs written, no product announcements, and no press releases to alert the media. One would think with a June 9th launch date, Spark.ly should be 'sparking' a few conversations out there? Or is this part of their master marketing plan to create buzz about their emerging online kingdom?

Starbucks Japan Shakes Up Summer With Coffee Jelly Frappuccino

Coffee Jelly Frappuccino is coming back on the menu at Starbucks Japan, just in time for another hot, humid Tokyo summer! Starbucks bills this cool, caffeinated treat as "Coffee To Eat", but doing so through a straw really, er, sucks.

As Seen On TV: Is the Awesome Auger Truly Awesome?

In today's jaded age, it's difficult to determine the quality of a product based on the ad campaign.  The Awesome Auger is a great example.  It looks great.  But does the product equal the pitch?

Environmental Twist Plastic Bottle Saves Space, Reduces Waste

I LOHAS, Coca Cola Japan's entry in the bottled water sweepstakes, is going green... with a twist. Once you've drained the bottle just give it a twist - and help save up to 40 percent in disposable volume.

Flu Masks Lined With Ostrich Antibodies Fly Off Shelves

Japanese by the thousands are flocking to a new type of surgical face mask lined with ostrich antibodies. The flightless birds have a robust immune system and the new Ostrich Pharma influenza preventing masks claim to fight four kinds of flu virus.

One Way To Make Green Soda: The EcoStream

It's not all in the mix, but the newest green machine, the EcoStream, does enable an interesting mix of soda flavors, if you want it.  How about an orange Coke, for example?  But what exactly makes the EcoStream green?  It's BYOC: Bring Your Own Container.

Stars Are Getting Their Ning On!

Whether you're into football or chess, bird watching or punk rock, sex or abstinence, Ning has an online community for you. This free social network platform brings together people globally who share common focus and passion. To date, its one of the fastest growing online venues. Launched two years ago, Ning lets members custom build their own social-networks based around the areas of business and pleasure that are of the most interest to them. Whether you are a neighborhood group of 5 housewives or a Boy Band attracting fans in the tens of thousands, we are all stars in our right.  So if you're looking for community to spotlight your star power,  Ning can socially connect you with like-minded individuals in an online neighborhood, built in less than 15 minutes!

Scary USB Shuriken Saves Data the Ninja Way

Yet another weird USB flash drive has made the scene, albeit quietly, like a ninja. The Shuriken USB drive makes it's "point" by saving your data as stealthily and scarily as possible.

The Son of 10 More Ads to Disgust & Disturb You

It's that time again, dear readers! Time to see what the marketing folks are thinking--and how warped society has become. Be warned--some of these ads are really messed up. Click the link... if you dare...

As Seen On TV: The Snuggie. I Want To Hate It...

A blanket with sleeves. Um... okay. Isn't that just a robe that you put on backwards? I want to hate this soooooo badly. But... I can't...  It goes against every fiber of my being to say this: I like the Snuggie.

Not For Geeks: LaCie's Designer Fashions For Mobile Hard Drives

For anyone who's not following the styling of computer accessories and stand-alones, LaCie doesn't just issue any old tech gadget. It's as much about 'the look' as it is about the function for LaCie's high tech storage units and accessories. With hot items from 5.5 Designers and industrial designer Sam Hecht, who can encase chips with the sleekest of personas, LaCie's new drive cases complement its hardware, providing all-business, but showing all-style.

Business Most Hated By Society: Cold Call Bootcamp For Telemarketers

Okay, so telemarketers are people too, but you know as well as I do that there's nothing more annoying than the phone ringing at the most inconvenient time when there's a telemarketer trying to sell you something you neither need nor want. Good telemarketers are the ones that close the deal, and often times, the most effective and successful ones are also the most annoying. So where do telemarketers learn their persuasive skills? Enter Cold Call Bootcamp.


10 Totally Unique Business Cards Sure To Capture Your Attention

Today the marketing of the individual is as important (if not more important) than the marketing of a company.  The business card is usually quite effective - until you end out receiving a gazillion cards that are all the same shape and size.  People have started getting very creative in the way they market themselves.  Some of these are quite brilliant.  Others make you ask, "How am I gonna fit that in my pocket?"

Top 12 “Blogging for Dollars" Deals

Remember when DJs could be bought to promote the records of a new band or recording artist. Or when special interest groups pay off their congressman to vote favorably for their industy's causes. Well, who would have thought us little ole bloggers could come under the same scrutiny? The FTC, that's who! This is a response to a practice that's come to be known as "Blogola" where companies curry favor from bloggers by giving them computers, weekend getaways, gift baskets, cars and other swag. 

Bing Redux - Google Killer By Microsoft

On April 4th, in "Bada Bing... is Microsoft putting a Hit on Local Search?" I blogged that when Bill Gates filed a trademark under the name "Bing" for "web sites to link to geographic data, map images, and trip routing" it was Microsoft's attempt to perfect a better "local search" mousetrap than Google. However skeptics quickly associated it with "Kumo" as another failed attempt by the little "M" to ever become a worthy contender of the big "G". Now in and AdAge article published May 25, Abbey Klaasen suggests Microsoft might be sinking $80 to $100 million in a "Bing" ad campaign to go toe to toe with the search engine giant.

Top Ten Social Media Books

It's not a surprise that social media books are prolific! With many being published faster than new Ashton Kutcher Twitter followers, there has been no definitive Top Ten list published to date. With over 17 million unique Twitter visitors and 100 million registered Facebook users (as of this moment in time), I have selected what I think should make a Top Ten list. And perhaps one day when the NY Times Book Review decides to designate their own list, they will agree with my selections. A Readers' Poll is available for you to vote for your favorite at the end of the blog...