Marketing

Kevin Smith & His Not So 'Silent Bob' Tweets About Southwest Airlines

Since the viral rant of "United Airlines Breaks Guitars" hit the airwaves last year, no other airline has caught as much negative press in Twitterville. That was prior to the boarding of a plane by the heavy-weight director Kevin Smith of "Clerks" and "Dogma" fame. With his frenzied condemnation of Southwest Airlines this past weekend, once again it shows how an airline brand can be demonized with a few simple tweets (well maybe not "a few," because as a result of this controversial director's girth, he has tweeted close to a hundred times in the last 24 hours).

Topsy Searches Twitter With Google-like Results

Topsy may have gotten an edge on Twitter's internal search function, because the way this search engine is laid out is seriously awesome.

Google Buzz Superstar!

Saturdays are normally slow news days - allowing us to retreat into our reboot mode- a time to recharge and reset for the upcoming week. This was not the case for the gang that man the ivory towers of Mountain View in the heart of Silicon Valley. No, this weekend those pilgrims that pray at the altar of Larry Page and Sergey Brin were paying penance in an attempt to fix a transgression that was literally causing a very big BUZZzzzz!

Help Wanted: Why Obama Seeks A New 'Social Networks' Manager?

You got the skills to run all of the governments social networks accounts such as Twitter and Facebook? Do you know the difference between friends, followers and fans?  If so, Obama wants you. Here's a chance for all those social media gurus out there to show your mettle and work for the number one honcho in the land. Just think about it  - you may only be a tweet away from landing one of the most important gigs of your social media career. That is - after you investigate why their current Twitterer In Charge has chosen to step down?

Social Media Queen Betty White Upstaged By The Olympics?

Can going viral on a Facebook Fan Page get you you a gig on Saturday Night Live? If fans have their way - Betty White might be the first actress to score such a deal. She may have started her showbiz career back in the days of "I Love Lucy," but today you haven’t hit the big time until you’ve gone viral.

Name This Product Competition: Foldable Baking Pan

Edison Nation is holding another naming competition.  This should be fun; it needs a name for a foldable baking pan. And the winner of this particular competition not only gets $500, but his or her winning name will be written into an episode of Every Day Edisons during Season 3 (starting in May on PBS affiliates).

Vancouver 'Social Media' Olympics To Outpace Beijing

The XXI Olympic Winter Olympics are euphemistically being called the "Social Games." Based on sponsors vying for the spotlight, more consumers will have their eyes glued to their smartphone screens than they will to TV. If Coca-Cola can motivate 500 million Internet transactions as a result of the Super Bowl (a one-day event), can you imagine what sponsors, apps, social networks and search engines stand to gain from sixteen days of events in Vancouver. Reaching out via social media, this Olympics may rival China in attention, if not in spectacle.

All-Time Absolutely Cutest Ad Ever?

Babies are cute, right?  So if you took a group of babies and put them on roller-blades, that would make for some cute advertising... right?

Gowalla Opens Doors For API Developers To Check-In

Location-based social networks was one of my social media predictions for 2010 and is now proving to be this year's next shiny thing. We are only into February, and we are already seeing Gowalla going toe to toe with Foursquare and encouraging API Developers to develop applications that will build onto their platform.

Attention Freelancers! Oronjo Is A New Way To Sell Your Work

Oronjo is a new platform for selling your content that has a lot of people excited about how it might be able to adapt to the changing face of online media.

Advertisers Want You Love Them Long Time: 10 Best Valentines Ads

Valentine's Day allows advertising firms to tug at the heart strings of the consumer.  Is this blatant manipulation?  Of course it is!  But does it make for some great ads?  Decide for yourself...

Konami's Piece Walker Makes Solving Puzzles An Adrenaline Rush

Konami's latest promotional site for the upcoming video game title, Metal Gear Solid, puts you in a cardboard box and squares you off against other online competitors to see who can solve the puzzle first.

Upside Down Restaurant Turns The Tables On Customers

Foreign food flipping you out? The Sakasa Resuto (Upside Down Restaurant) in Nagano, Japan, bends over backwards to ensure your meal goes down - or up - easy.

TED-Heads vs TED-Feds

The Annual TED Conference taking place February 9-13 in Long Beach, California has an elitism about it.  If you have $6000 to spend on an event - If you are an expert in the field of technology, entertainment or design - if you know how to deliver information in a new and innovative fashion - and of course there is that little matter about being invited - you might be worthy of  being considered a TED-Head with TED-Cred. If not, join the rest of us -  the club of TED-Fed D-Listers who can only witness the affair from afar, like a kid with no funds peering into the window of a candy store.

International Cab Swapping as a New Business Concept?

Sometimes in order to stand out from the crowd, the business just needs to break out of the mould and shake things up a little. Unfortunately, sometimes an image revamp can come with substantial costs, unless you use the power of networking.