Marketing

Twitter In A Word...

If you were tasked with defining Twitter in just one word, what would that be? What best sums up what Twitter means to you in one word? While there has been article upon article, blog upon blog and analysis upon analysis burning up the digital airwaves, many of us still don't know WHY we are so fascinated with this entity called Twitter. Since its simplicity is definitely part of its charm (tweets of a 140 characters or less), I thought a poll based on a one word definition would be most apres pos in trying to nail down what this elusive phenomenon means.

4 comments

12 Weird, Wild, And Wonderful International Zoo Ads

by Lady Bee

Zoo ads are conceived to show you just how weird, wild, and wonderful our fellow creatures are, and how each time you visit them, you not only have fun, but you learn things from them as well as about them. This is one area of advertising that always delivers what it promises! Here are another 12 very clever zoo ads from all over the world for your enjoyment.

1 comment

Travel to the Tombs of Ancient Egypt with Musée de la Civilisacion

by Austin Keenan

Musée de la Civilisacion, as you may have guessed, translates from French into "Museum of Civilization" and is located in Quebec, Canada. Their latest exhibit takes you back to ancient Egypt to learn about the process behind mummification, and the significance of the rituals these desert dwellers engaged in to secure a blissful afterlife.

6 comments

NKOTB's Tink! Takes on a Life of Its Own

by Ron Callari

Jordan Knight promised to release the true meaning of "tink!" and has announced the winner of the New Kids on the Block's NYC Today Show contest. Virally, Jordan's one-word tweet of "tink!" has exploded onto the Twitterverse into a global frenzy exciting a fan base who just can't get enough! From tens of thousands tweets to tink! cartoons, tink! products and even an Ashton Kutcher Platinum Tweet Award, tink! has taken on a life of its own.

41 comments

Giant Cell Phone Building Calls Out for Attention

by Steve Levenstein

When Japan's Bic Camera wanted their electronics store in Tokyo's Ikebukuro ward to really stand out, they made a few calls on their cell phones... and got the idea for a memorable building everyone can recall.

10 Ads That Will Make You Totally Queasy

by J. Barker

Humans are organic machines. Instead of oil, we have blood. Instead of engines we have organs. And internal organs are just... well, nasty. They're all floppy and gelatinous and squirt out all matter of fluids. So leave it up to the marketing guys of the world to utilize internal organs for a (mostly) positive effect. Take the ad to the right. If that's not positive, I don't know what is...

2 comments

NKOTB Contest Reveals Tink! & Flies Winners To NYC

by Ron Callari

In an effort to capitalize on the buzz created by "tink!" Jordan Knight and other members of the New Kids on the Block band will be flying two "contest winning" fans to NYC. The viral social media experiment originally initiated by Jordan Knight on Twitter appears to have formulated a life of its own as NKOTB fans have been tweeting themselves silly trying to figure out just what tink! means.

29 comments

RockDex: A Measure for Bands Effectiveness on Social Media

by Austin Keenan

Social media is one of the cheapest, most effective ways of branding. And for musicians, branding is what it's all about. An artist can spend time developing social media accounts and multimedia promotions to get their name out there, but how can they tell if it's effective? Well, unless you have big money to spend on market penetration assessments, you can use RockDex.

First Flavor Memorable Marketing: Taste Test Tryvertising

by Beth Graddon-Hodgson

An innovative marketing company is finally recognizing the power of taste in brand marketing and is helping food producers sell their products using more than just visual appeal. While historically, food and drink brands have marketed their products through sample packages distributed by mail or during taste test sessions at local grocery stores; First Flavor uses an approach that allows potential consumers to taste their clients' products that is less costly, more convenient, and rather innovative.

Headlines From Around the World on Newseum.org

by Austin Keenan

If you're a news junkie like the rest of us, you'd better take a look at Newseum's new addition to their website. They've got headlines from around the world on a graphic interface that is both easy to navigate and comprehensive to the entire globe.

Maker Faire Africa: A Celebration of African Ingenuity and Innovation

by M Dee Dubroff

Maker Faire Africa (MFA) will take place at the Ghana-India Kofi Annan Centre of Excellence in ICT in Ghana's capital, Accra, on August 13-15, 2009. Its sole purpose is to identify, spur and support local innovation. Read all about this important and glorious event and find out how you can be a part of it.

Credit Card Sized Cell Phone

by Chris Weiss

The Card Phone, the world's slimmest phone weighs in at a razor-like 5.9 millimeters. The phone is so slim, there's no room for a keypad.

10 Even MORE Ads to Disturb & Disgust You!

by J. Barker

Look at that little croissant kitty. He's soooo cute! But, if you dare dear reader, you're going to find some not so cute stuff in this month's installment of Ads to Disgust & Disturb You. Just think of how snuggly the little croissant kitty is, hold that in your heart, and read on...

Diamond Ring Door Stopper Gives Princesses Privacy

by Steve Levenstein

Gals on the go need to play safe, so when the day's done and you "vant to be alone" the Diamond Ring Door Stopper provides an extra circle of security.

Free Beer? Kirin Free is All Fizz, No Buzz

by Steve Levenstein

Free beer? It's more likely than you think... if you're in Japan, at least. That's because Kirin has introduced Free, a de-alcoholized brew with all of the fizz but none of the buzz.

Big Box Stores Lessen Environmental Impact With Help From Enviro Company Terracycle

by Beth Graddon-Hodgson

We've introduced you to Terracycle before and their line of eco-friendly products. Now, Terracycle is expanding by partnering up with big box stores around the US to promote recycling of non-recyclables. It's a bold business move by a company whose ethics aren't necessarily in line with many of the consumption driven big names we're already familiar with, and smart PR for those corporations looking to improve their environmental image.

Siberian Sculptors Erect Monument to Yeti

by M Dee Dubroff

Last month, I wrote an article about a scientific expedition that set out to the mountains of Siberia to explore recent reports of Bigfoot sightings. Although fruitless so far, organizers deterred by the severe climate are determined to resume the search this summer. A monument has been erected to honor this yeti expedition, but viewers cannot resist the urge to smile upon viewing it. Read on and find out why.

2 comments

Russian Orphan Designs Winning Spaceship Logo

by M Dee Dubroff

A talented, 15-year-old Russian orphan has won the competition to design the space mission emblem that is certain to go down in space travel history. Read on for more information about this very special contest and its extraordinary winner.

2 comments

Don't Be An Ash: Japan Tobacco's 'Smoking Manners for Adults' Ads, Part 5

Part 5 of Japan Tobacco's 'Smoking Manners for Adults' Ad Series

by Steve Levenstein

Japan Tobacco ad execs sweated, strained and no doubt chain-smoked a whole lot of their main product while brainstorming up 73 "Smoking Manners for Adults" ads. Numbers 41 through 50 are presented here in hopes that rude smokers will smarten up and get their ashes in order.

Satisfy The Shoe Fetishist In Your Sole With iPhone's New App: iShoes

by Must Love Gadgets

If there's an iPhone application every shoe fetishist must have it's iShoes. Released last week on the iPhone AppStore, iShoes should keep you busy for awhile as you have only 50,000 pairs of shoes to scroll through.

Please Join Us!