An innovative marketing company is finally recognizing the power of taste in brand marketing and is helping food producers sell their products using more than just visual appeal. While historically, food and drink brands have marketed their products through sample packages distributed by mail or during taste test sessions at local grocery stores; First Flavor uses an approach that allows potential consumers to taste their clients' products that is less costly, more convenient, and rather innovative.
We've introduced you to Terracycle before and their line of eco-friendly products. Now, Terracycle is expanding by partnering up with big box stores around the US to promote recycling of non-recyclables. It's a bold business move by a company whose ethics aren't necessarily in line with many of the consumption driven big names we're already familiar with, and smart PR for those corporations looking to improve their environmental image.