Marketing
/* BEGIN: Block 2 of 2 Greg Add 2013 (Jan 29) */ ?> /* END: Block 2 of 2 Greg Add 2013 (Jan 29) */ ?>Vancouver 'Social Media' Olympics To Outpace Beijing
by Ron CallariThe XXI Olympic Winter Olympics are euphemistically being called the
"Social Games." Based on sponsors vying for the spotlight, more
consumers will have their eyes glued to their smartphone screens than
they will to TV. If Coca-Cola can motivate 500 million Internet transactions
as a result of the Super Bowl (a one-day event), can you imagine what
sponsors, apps, social networks and search engines stand to gain from
sixteen days of events in Vancouver. Reaching out via social media,
this Olympics may rival China in attention, if not in spectacle.
All-Time Absolutely Cutest Ad Ever?
by J. BarkerBabies are cute, right? So if you took a group of babies and put them on roller-blades, that would make for some cute advertising... right?
Gowalla Opens Doors For API Developers To Check-In
by Ron CallariLocation-based social networks was one of my social media predictions
for 2010 and is now proving to be this year's next shiny thing. We are only
into February, and we are already seeing Gowalla going toe to toe with
Foursquare and encouraging API Developers to develop applications that
will build onto their platform.
Attention Freelancers! Oronjo Is A New Way To Sell Your Work
by Austin KeenanOronjo is a new platform for selling your content that has a lot
of people excited about how it might be able to adapt to the changing
face of online media.
Advertisers Want You Love Them Long Time: 10 Best Valentines Ads
by J. BarkerValentine's Day allows advertising firms to tug at the heart strings of the consumer. Is this blatant manipulation? Of course it is! But does it make for some great ads? Decide for yourself...
Konami's Piece Walker Makes Solving Puzzles An Adrenaline Rush
by Austin KeenanKonami's latest promotional site for the upcoming video game title, Metal Gear Solid, puts you in a cardboard box and squares you off against other online competitors to see who can solve the puzzle first.
Upside Down Restaurant Turns The Tables On Customers
by Steve LevensteinForeign food flipping you out? The Sakasa Resuto (Upside Down Restaurant) in Nagano, Japan, bends over backwards to ensure your meal goes down - or up - easy.
TED-Heads vs TED-Feds
by Ron CallariThe Annual TED Conference taking place February 9-13
in Long Beach, California has an elitism about it. If you have
$6000 to spend on an event - If you are an expert in the field of
technology, entertainment or design - if you know how to deliver
information in a new and innovative fashion - and of course there is
that little matter about being invited - you might be worthy of being
considered a TED-Head with TED-Cred. If not, join the rest of us - the
club of TED-Fed D-Listers who can only witness the affair from afar,
like a kid with no funds peering into the window of a candy store.
Job Seeker's Guide To Social Media Tools
by Ron CallariThe economy has made job stability more
worrisome. Many of us are asking the same questions. Will I get laid
off? Is my company going to downsize? Should I be updating my resume?
As some who worry too much may be doing so unnecessarily, others who
turn a blind eye might be at the greatest risk. To best prepare for the unknown, there are some new social media tools and apps now available that may alleviate some of this angst.
Apple Logo Stands The Test Of Time For 30 Years
by Ron CallariThere are some visual images that make us
feel good, whether it's a natural phenomenon like a rainbow, a man-made
wonder like the Pyramids of Egypt or an emotionally impactful work of art like Michelangelo's Sistine Chapel. To that list one might add logos - a graphic illustration that best exemplifies a product and is sensually pleasing to the eye. And there probably is no other design that has captured our modern-day imagination for as long as the Apple logo.
As Seen On TV: Is the EZ Cracker All It's Cracked Up To Be?
by John P. BarkerAlways getting eggshells in your scrambled eggs? Have a hard time separating egg whites from the yolks? If so, the EZ Cracker may be for you! But does it work?
WhoDat Won The Superbowl? Letterman & Leno!
by Ron CallariWhile it was a helluva Super Bowl (Go Saints), when it came down to the
ads, too many of the commercials smacked of familiarity and a lot
lacked the surprise element because they were leaked to YouTube
in advance of the event. However one commercial kept under close wraps
rose above the rest for for not only its shock value, but also because
it played off of the overexposed celebrity of two men we've all grown
to love over the years- namely Letterman and Leno!
Who Wins The Social Media Bowl? #WhoDat vs #MyColts?
by Ron CallariDependent on what team you are rooting for in this year's Super Bowl (#SB44),
you might be surprised to learn who is winning on the Social Media
field of play. When Indianapolis Colts' Peyton Manning faces off
against New Orleans Saints' Drew Brees, you might want to check out some
of the stats and trends surfacing on the social networks before placing
your final wager.
Tea Party Movement Does Not Move Social Media
by Ron CallariThere is a strange phenomenon afoot in this country. The rumblings of
an establishment of a "Tea Party" party can be heard growing louder and
louder. The National Tea Party, a first-time convention for the group
has attracted 1,100 delegates to Nashville, Tennessee for three days of
protest, caucus and debate. It's a movement everyone says is
people-powered to give voice to the frustrations of a heretofore
leaderless party. With all this talk channeling through the traditional news vehicles of legacy newspapers and TV, why hasn't this group chosen to
be represented on social networks?
Geo Spam Heads Into Location-Based Territory
by Ron CallariWell, it was bound to happen. As popular as location-based services are becoming, it didn't take long for the Spamalot Brigade to step in for a little menace and mayhem. As if privacy wasn't a big enough issue with LBSs, now we have to worry about hackers and other insidious tactics to infiltrate geo-tagged ads and profiles on our mobile devices.