Marketing

Thirst for Health Perks Up Coca-Cola Japan's 5-Grain Tea

Coca-Cola Japan's 5-Grain Tea, a Healthy Alternative to Junk Drinks

by Steve Levenstein

Soft drink companies like Coca-Cola Japan are responding to the buying preferences of an aging population and a general greater focus on health and fitness. The new 5-Grain Tea illustrates the swing from sweet, sugary "junk drinks" to more healthy - but still tasty - tonics.

3 comments

Three Coffee Napkin Ads That Jolt You With Their Beauty

by Samantha

In New Zealand, a series of artistic ads were created for a local coffee company. Ten artists created 30 pieces of art - all made using coffee napkins. The ads were displayed in bus shelters along an Auckland Street. The effect was a series of mini art galleries to promote coffee.

1 comment

New York City Tap Water - TAP'D NY™ - Now Available In Bottles!

by Toby

You knew that New York City had the finest water in the world, right? You heard that from a New Yorker. Well, a new company called TAP’D NY™ has recently been formed to exploit that fact and bring that tap water to you… in a bottle. This company has been making a big splash lately, particularly in the press…..

3 comments

Marketing With a Conscience - 7 Great Ads Promoting Social Change

by Samantha

Sometimes advertising isn't about selling a product, but promoting an idea. Here are seven remarkable ads promoting social and environmental awareness.

1 comment

10 Hilarious International Pet Ads

by Lady Bee

Whether we have pets or not, most of us are familiar with their idiosyncracies, as well as those of their owners. Like great cartoonists, pet product advertisers exaggerate, or play on, the absurdity of those idiosyncracies... and that's what makes the ads so darn funny. Here are 10 ads you've got to see!

1 comment

Table Tennis Gets Sexy!

by Steve Levenstein

Table Tennis learned a thing or two from the 2008 Beijing Olympic Games, a feast for the eyes in a number of ways with beach volleyball, swimming and track events showcasing beautiful bodies in magnificent motion. Not wanting to be left out, table tennis (or ping pong) is getting sexier as its star players seek more, er, exposure.

2 comments

Bubble Gum Meets Bubble Bath

Gum Flavor Bath Salts Leave You Smelling Sweet

by Steve Levenstein

Bathing just got a whole lot sweeter, thanks to chewing gum scented bath and body salts! Enjoy the aroma of Japan's favorite chewing gums in six classic flavors including coffee, pickled plum and blueberry.

1 comment

Chews Your Underwear with Xylish Chewing Gum

by Steve Levenstein

In what can only be described as a "brief" promotion, the makers of Japan's popular Xylish chewing gum are giving away 10,000 pairs of wild & wacky underwear.

1 comment

Hiroshima's Hippo Car, Dispensing Sweets and Dispersing Sadness

by Steve Levenstein

Growing up amid the radioactive ashes of war, children in 1940s Hiroshima had little to smile about... until the Kabaya "Hippo Car" cruised through their shattered neighborhoods. Sixty-plus years on, an updated custom sound truck still roams city streets, dispensing sweet caramels to a new generation.

1 comment

iPhones in Russia and China: A Trader’s Paradise

by M Dee Dubroff

In days gone by, American blue jeans were all the coveted rage in Russia, but now Apple’s iPhone has taken over. Read on for details about the iPhone stampede, but… call first.

4 comments

Christian Dior Gets On The Luxury Mobile Phone Bandwagon

by M Dee Dubroff

What is one of the world’s most famous fashion houses up to these days? It isn’t a new sequined formal wonder, but rather a new line of Luxury Mobile Phones destined for distribution in China and Russia. Read on, although it may cost you!

8 comments

Giant Athletes "Dream Big" to Promote Football

by Samantha

Giant football players greet commuters at a Zurich train station. Why are they there? At 17 metres high, they're there to represent "dreaming big" in the UEFA EURO 2008 tournament.

Mascara With The Shakes: Review of Lancome Oscillation Mascara

by Boomer Babe

After the press hype that Lancome Oscillation mascara has received, I normally would not have the slightest interest in the product. I mean, big deal, so the mascara wand vibrates? What rational person would fall for a gimmick like a vibrating mascara wand? You might as well put a battery in a pencil. But...

3 comments

Interactive Ads For The Zoo Unleash Your Wild Side

by Samantha

A series of fun and interactive ads encourage people around San Francisco to unleash their wild sides.

Kotobukiya’s LightSaber Chopsticks: A Sight For Sore Jedis

by M Dee Dubroff

At the recent Star Wars Celebration Japan, a huge event marking the 30th anniversary of the Japanese Star Wars premiere, a Japanese manufacturer unveiled the coolest chopsticks ever created. Read on and learn all about these utensils with seemingly magical powers!

6 comments

Japan's Aging Population Deals with Old Man Smell

by Steve Levenstein

Old Man Smell... Seems that's what's on the minds - and noses - of Japan's aging population these days. Concerned salarymen are looking to a new series of specially formulated products to eliminate age-related aromas.

1 comment

Exploding Billboards Make For Innovative Marketing

by Samantha

This remarkable billboard was designed for a courier company. To underscore the importance of sticking to a deadline, the billboard, in a busy part of Auckland, was rigged to explode at a particular time.

Sh!t Happens! Why Not Have A Fun Place To Put It?

by Lady Bee

Jungeschachtel (shit happens) is a new design agency founded by two established graphic, advertising, and packaging designers -- Nina Dautzenber and Andrea Gadesmann -- and the agency dog, Cuno, whose prior experience was being "the cutest little lab on earth."

Ponoko Lets You Create And Sell Your Own Products

by Pria Ingrum

Do you have a design idea for jewelry or other products but don't know where or how to get started? There is now a solution in Ponoko, the world's largest marketplace for product plans.

1 comment

The Best Olympics Ad Campaigns from Around The World?

by Samantha

Countries around the world are gearing up for the upcoming Olympic games, and one way to show athletes that their country is behind them is through advertising. Here are some creative ads done in China, France and Italy to show the Olympic spirit:

2 comments