Coming up with new and inventive ways to market your business can be a challenge. While social networking and viral marketing online seems to be one of the most effective trends used today, particularly those in competitive industries need to get creative. Sometimes getting creative can cost an arm and a leg, one company keeps things simple.
How does the concept of the clown fit into modern advertising schemes? While I'm not sure I have the answer, I do have several examples of how the idea of the clown has shifted over the decades... and where this image may be heading in the advertising realm... and beyond. But they're still scary to me.