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Marketing

Cost Per Check-in: Has Foursquare Initiated A New Ad Model?

We know about ad deals based on impressions and  we are familiar with banner ads and pop-ups. Google Adsense opened us up to cost per click-throughs. But as social networking moves from the desktop to mobile devices are we ready to engage in a brand new business model Cost Per Check-in? And will local establishments and brands be willing to pay for it?

Lego Lovers Will Definitely Click With Their New Website

In an effort to find out more about what makes Lego lovers get that moment where your ideas just "click" together, Lego has introduced a new website to bring clicky thinkers together.

Butt Covers For Pets Give New Meaning To "Rear Gear"

Rear Gear.... "no more mr. brown eye" reads the header card.  A butt cover for my dog or cat.  Wild!  I love it!

Google Gets In On All The Tablet Hype With Chrome Concepts

Not to be outdone by all the hype surrounding the iPad, Google released concept images and video of what a tablet PC running Chrome OS might look like.

ChildsPlay Marketing: Business Promotion Ideas Made Simple

Coming up with new and inventive ways to market your business can be a challenge. While social networking and viral marketing online seems to be one of the most effective trends used today, particularly those in competitive industries need to get creative. Sometimes getting creative can cost an arm and a leg, one company keeps things simple.


Find Great Coupons And Discounts In Your Neighborhood On CouponMap.com

Did you ever wonder why you miss out on specials at your local eatery, or miss a buy-one-get-one at the supermarket?  You can fight back against missed deals using this great Google Maps application.

Top Five Super Bowl XLIV Commercials - Sneak Peaks

For those of you who are of the camp that "only watch the game for the commercials," this blog is for you!  [Spoiler Alert] ☞ From the raucous antics of GoDaddy.com, to an aging quarterback, to a very cherry Dr Pepper, to the return of a legendary rock band and ending with one controversial 'don't-ask-don't tell' commercial, this year's TOP FIVE can be seen here in advance of the game. They're inventive - they're insane - and they're definitely the caliber of ads the Super Bowl is known for.

'Everybody Hurts' vs 'We Are The World' - Battle Of The Haitian Charity Songs

Two Haitian Charity Songs will be hitting the airwaves at just about the same time. While it's been a proven formula that combining entertainment with fund-raising is one of the quickest ways to raise awareness for a cause, will these two anthems backed up by star-powered choruses work together synergistically or will they compete for the same charitable dollars? And in so doing, does the effort overshadow the cause and shift the spotlight to the artists?

Chinese 'Bandit' Accuses Apple iPad Of Theft

Apple's iPad is barely a few days old, and it's already facing potential litigation. On the heals of China vs Google battling over censorship and Gmail hacking issues, Apple is having its own altercations with the Chinese. This time around, instead of debates with the government, Apple is being held up by bandits, literally.

Sprint, AT&T To Get Compatible Versions Of Google's Nexus One

The highly anticipated Google-branded smartphone has seen very limited success with its launch on T-Mobile, but will launches on AT&T and Sprint make up for the disappointing sales numbers?

Top Five Performances At 2010 Grammys

The 2010 Grammys seemed more like a 3 1/2 hour concert than it did an award show. For those that missed it, or those that just want to see an encore, there were five performances that stood out from the others (20 in total). As an 'invention" news site, InventorSpot  is known for finding the best of the best, and these TV performances were the most 'inventive' I have seen in a long time. Don't be surprised if you don't see the big winners of the night listed (namely Beyoncé and Taylor Swift).

The Fall (and Rise) of Clowns in Advertising: Part 2

How does the concept of the clown fit into modern advertising schemes?  While I'm not sure I have the answer, I do have several examples of how the idea of the clown has shifted over the decades... and where this image may be heading in the advertising realm... and beyond.  But they're still scary to me.

Top Ten Social Media Cartoonists

As an online editorial cartoonist, I pay homage here to some of the finest new and established cartoonists that are focusing their editorial commentary on social media. Like myself, many of these cartoonists have found the Web 2.0 world is just as exciting and newsworthy as political commentary. And then again...sometimes worlds collide!

AT&T Wireless Data Profits At Record High, iPad Traffic On The Way

AT&T now stands to make even more money than they're making now, which they said in a press release yesterday was a record high.

TripAdvisor & Social Media Expose Top Ten Dirtiest Hotels

TripAdvisor®, the world’s most trusted source of travel advice, announced recently the top 10 dirtiest hotels for 2010, based on TripAdvisor® traveler ratings for cleanliness. For the fifth consecutive year, TripAdvisor® reveals the truth about hotels around the world, and it ain't pretty!