Marketing

As Phonak, the maker of his Exélia™ hearing aid, suggests, the picture represents the joy that comes from finally experiencing a full life.

The first quarter of this year saw a slew of new ads promoting all sorts of products. The problem? Sometimes it's hard to tell by the image what product is being promoted. The challenge? Identifying the product without --and sometimes even with -- the corresponding copy.

Vitamin waters leaving you tired and run down? Of course! Vitamin and other bottled waters lack what active people need most... protein! Now Liquid Innovations presents Krautkrämer’s MeatWater™ High Efficiency Survival Beverage, all the protein you need for an active, even athletic, lifestyle. In no other bottle can you find gastronomic feasts like MeatWater's breakfasts and dinners. (The Texas BBQ is to die for!) In fact, the MeatWater protein drinks totally "satifiy your inner carnivore."

These days when you hear the term "revolving door" linked with advertising, you're apt to think of the recent trend where bright young ad execs join a firm only to leave within the year for greener pastures (translated "more money"). However, in the past year, revolving doors and advertising means...ads on revolving doors. Here's some interesting ads from recent campaigns: