Marketing
/* BEGIN: Block 2 of 2 Greg Add 2013 (Jan 29) */ ?> /* END: Block 2 of 2 Greg Add 2013 (Jan 29) */ ?>Camel Milk Chocolate Makes A Great Desert, er, Dessert
by Steve LevensteinCamel milk chocolate is coming to Japan... Will that be one hump or two?
iPad Debut Gets A Raised Eyebrow From Women
by Austin KeenanSteve Jobs unveiled Apple's highly anticipated iPad yesterday.
However, women across the internet are shaking their heads at what
seems to be an overlooked play-on-words with the product's marketing
campaign.
3D Photoface Lets You Create A 3D Avatar Using 2D Pictures
by Austin KeenanNew software developed by Oddcast allows sites to offer a service to
users that will take a 2D profile picture and render it into a fully 3D
avatar.
Steve Jobs & The iPad Ten Commandments
by Ron CallariSteve Jobs, after having parted the Red Seas of Apple-land with the
release of his iPod and iPhone was looking for a new challenge. So
while leading the flock of the digerati to the promised land of sweet new
gadgets, it was important not to divulge too much in advance. For
months while keeping his secret under wraps, his followers thought he
had taken ill.
Haiti & The Power Of Social Media
by Ron CallariWe've seen the power of Social Media in action with the outpouring
of support for the Iranians during last summer's Iranian Election
Protests on the streets of Tehran. We know its capabilities. Now, with the
devastation of Haiti by one of the world's most horrendous
earthquakes, once again Social Media and the Digital World take center
stage to remind us of our humanity and that we all belong to one village.
Adidas Presents: Teamgeist, A Graphic Novel Game Of Epic Proportions
by Austin KeenanAdidas has hired some gaming and web design geniuses to come up with a
turn-based strategy game that runs right out of the browser,
The Fall (and Rise) of Clowns in Advertising: Part 1
by J. BarkerJust say the word "clown" to me and I shudder. So why, dear readers, would I write a two-part article about them? Because I think they've gotten a bad rap in advertising campaigns, that's why. But they're still scary....
FanBuzz Visualizer & Grammy Awards Track Real-Time Popularity Of Lady Gaga & Others
by Ron CallariOn January 31, 2010, as a first-of-its-kind interactive fan experience,
the 52nd Annual Grammy Award Show will rank the popularity of nominated artists. This will result from an aggregation of
real-time feeds from YouTube, Twitter and Flickr that stream in from fans
online.
Consolidate Your Streams On Cadmus
by Austin KeenanCadmus is an internet application that condenses all your
different streams into one place, and allows you to view which updates
are related.
Can You Spot the Tah-Tahs? Great Boobs In Advertising
by J. BarkerSex sells. That's a fact, pure and simple. But the use of breast imagery in advertising is just plain overwhelming! Wanna see a few examples of how advertising agencies exploit a male weakness in order to garner product recognition? Sure ya do...
Chirp! Twitter Sets Coordinates For Geolocation Developer Conference
by Ron CallariCalling all Developers! Get those APIs a' humming! The wait is over, and the location has been selected. Chirp, the Twitter Developer Conference
is offically slated for San Francisco, April 14-15, 2010. It will take
place at the Palace of Fine Arts Theatre and the Herbst Pavilion, Fort
Mason Center. It's exclusivity is evident by its limited seating of 800.
Legacy Newspapers + Foursquare = Location-Based News
by Ron CallariLegacy newspapers have been struggling to come up with new business
models for the last couple of years. Some, like Rupert Murdoch are
fighting Google over search engines' access to their newspapers' content,
while the New York Times is considering a metered system and a potential
partnership multimedia devices like Apple's new tablet (yet to be
launched).
Google vs Bing vs China - Which Yuan Wins?
by Ron CallariComScore, Inc, a leader in measuring the digital world, just released a
study on growth in the global search market for 2009 and showed that
searches have grown 46% globally. The study revealed that the U.S.
remains the largest search market worldwide, while Google retains
a commanding lead in the worldwide search market
Pope Spreads The Word One Tweet At A Time?
by Ron CallariWhen God said "go forth and spread the word," little did he know he would would be limited to 140 characters. Pope Benedict XVI, who at 82 just realized that 'you can teach an old dog new tricks,' doesn't want the priests in his flock to miss out on a current opportunity to proselytize. After all, wasn't spreading the word an early precursor of Twitter?
Tasti D-Lite Loyalty Program Needs Geolocation To Sell Product
by Ron CallariIn this coming year, technology is going to make the greatest impact with tweets that are geotagged. A lot of excitement surfaced recently over Tasti D-Lite's new loyalty program that rewards its patrons while simultaneously promotes their product via automated tweets on Twitter and Foursquare. However, while appearing to put a whole new spin on CRM, is this new type of viral communication with the brand's end user going to sell more desserts, or does it need a location-based component to really make it successful?