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Marketing

Why She Lost: Obama's Social Media Playbook Ignored By Martha Coakley

Chris Hughes, sometimes referred to as the "Kingmaker" was largely responsible for Obama's victory over McCain in the last presidential election. Hughes, the wunderkind of social networking developed a social media campaign, the likes of which had never been seen before in modern politics. The digerati were the early adopters, followed by the goose-stepping queue of the Twitterati and the Facebookers. With such success why wouldn't Ted Kennedy's would-be successor have not followed suit?

Look Kindly On Your Health Insurer With An Apple Calendar

You get them every year.  Your dentist sends one, a local realtor sends one, maybe you get a pretty decent one from a charitable organization... They arrive in November or December and they send their best wishes for the upcoming new year.  You rarely hang them up or use them for anything; they hit the recycle bin on the way to your front door. Advertising calendars.

Will NY Times Charge For Content & Bundle Delivery With New Apple iPad?

Speculation is circulating from reputable sources such as Mashable  that the New York Times is contemplating charging for content. While legacy newspapers have struggled to develop new business models to address dwindling subscriptions and ad revenue, it's apparent that a metered system is on the table for consideration.

Plum Pink Rice Wine Is A Sweet Romantic Treat

"Plum Pink" sake, a pleasingly pink alcoholic drink from Japanese distiller Nakano Shuzo is now available, just in time for Valentine's Day.

'Old School' SEO Can Address Google's 'New School' Real-Time Search

Seems odd to call SEO (search engine optimization) 'old school,' but given the fact it's been around for over tens years, that's considered dog years online for "ancient." Now how does that 'old school' religion work with today's real-time tweets?  Will the old axiom apply - if it ain't broke, it don't need to be fixed?

Top Five 'Pants On The Ground' Song Renditions

If you can't get that crazy song out of your head since 62-yr old 'General' Larry Platt first sang it on American idol mocking the contemporary street fashion of wearing your pants at half-(m)ass(t) - you are not alone!

Gawker Bids $100K For The New Apple Tablet

The last I heard, the yet-to-be-released Apple tablet/ iSlate ticket price was rumored at $1000. But the cost, specs and design of the device was kept under close wraps by the secretive Steve Jobs, who's motto should be "there will be no wine, before it's time." However that was all about to change when a promotional scheme devised by the Gawker Media/Valleywag team was released to their readership.

Infinite Chocolate Bar Celebrates 84 years of Japan's Meiji Chocolate

Bandai's 'Infinite Chocolate' allows one to enjoy the sublime thrill of breaking off a piece of chocolate from the bar, again and again, sugar & calorie free. Sweet!

Government's 'Love' Stimulus Plan For Valentines!

Hey, if the economy can receive bail-outs, why can't the LOVE department? Since Valentine's Day is right around the corner, the nation's number sex therapist and octogenarian love ambassador, Dr Ruth Westheimer thinks "stimulus" is the operative word for her new campaign to promoted a 28-day romance stimulus plan for the US capital.

Google Search Goes 'Local' With Androids & iPhones

Location-based services are 2010's hot ticket item. As hyped as 'real-time search' was in 2009, all things 'local' will be the focus this year by search companies like Google and the social networks of Facebook and Twitter. Optimized search suggestions using one's location was announced by Google on January 14.

Camino Hotel Introduces Branded Theme Rooms For Unique Marketing

We've seen lots of fun theme hotels that make for a unique visitor's experience, but there's a new one in a popular vacation destination that has gone to a new level.


Yamaha Sparks Interest With Improved Electric Bicycles

Yamaha's five new and improved PAS series electric motor-assisted bicycles are aimed at women, students and urban non-drivers.

OneForty Stocks Store With Twitter Apps, Save 'Location'

Back in September, I predicted that Twitter would acquire oneforty.com, "the Twitter Store of Apps," where one could shop to his or her heart's content for any app under the Twitter sun. Not only did that prediction come to past, but today, oneforty is juggling the launch of its Premium Twitter App marketplace with a $1.85 million dollar round of funding.

Domino's Pizza Japan Caters To Food Lovers With Happy Valentine Pizza

Domino's Pizza Japan is targeting lovers of more than just food this Valentine's Day. If the way to a man's heart is really through his stomach, "Happy Valentine Pizza"

Google Is No Secretary Of State When It Comes To Diplomacy In China

International diplomacy is the fine art of negotiations that Hillary Clinton is learning as she goes. When Google announced last week it was purchasing a power plant to save on its utilities bill, I reported that their Energy Czar should be considered for the US cabinet post of Secretary of Energy. And while the Search Engine giant is ubiquitous and a jack of all trades, I don't think they have the finesse for resolving international debates.