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Marketing

Jailhouse Frocks are Japan's Latest Fashion Trend

A series of stark, black & white aprons and totes emblazoned with the Hakodate Juvenile Prison logo in both Japanese and English has proven so popular, inmates can't keep up with demand.

New Travel Ad Campaign Highlights Reliability

An innovative new ad campaign for Cox & Kings Travel focuses on the company's longevity in the hopes of building trust in its services.

Colorful Sanitary Napkins Cheer Up a Blue Period

Feminine protection – whether it's pads, napkins or liners, this essential women's hygiene product has been the last frontier for marketers who seek to embellish every product with “designer” cachet. No longer, at least not in Japan where new colorful pads sport stylish designer prints.

Starbucks Japan Grows While American Stores Close

Starbucks is closing over 600 stores in the USA alone this year as the coffee giant goes through a painful contraction, yet its Japanese subsidiary continues to grow while posting very tasty sales numbers. Is Starbucks Japan doing something different, or are they destined to echo the mother company's boom and bust?

Beijing’s Olympics In Your Hands: The Video Game

"Mario and Sonic at the Olympic Games" brings the video game icons together. Take a look at the video game version, and the real deal in Beijing.

Q-Links Expands Its Biofield To Pets: The Q-Link Pet Pendant

Professional athletes have experienced the benefits of Q-Links for more than a decade.The pendants worn around their necks have helped many a professional golfer, for example, score some birdies. And even Madonna is reported to wear a Q-link!

But, now pets can experience the same focus and positive, healthy energy with the Q-Links Pet Pendant!


Puff Politely: Japan Tobacco's 'Smoking Manners for Adults' Ads, Part 3

Welcome to the third installment of Japan Tobacco's 'Smoking Manners for Adults' ads. With a total of 73 ads making the rounds of Japanese ad space, it's unlikely you'll see the same ad twice – but you'll definitely get the message that smoking demands consideration. Here are ads 21 through 30...

Buy Gas Now and Pay Less Later

Everyone has been feeling the crunch when buying gas. As the price creeps closer and closer to $5.00 per gallon, more and more people are wondering what they are going to do. A new program called MyGallons may be the answer.

ZERO Cellphone Case Gives Old Tire Tubes the Green Light

The just-released ZERO cellphone case made from recycled tire tubes shows Japan's new generation is beginning to become environmentally aware. What better way to get consumers to think green then by giving them a product that looks cool?

NBC Jumps Into The Olympic End Of The Internet

Olympic fans and supporters can rejoice as NBC plans to make more than 2,200 hours of live competition from Beijing available online.

The Music Revolution That's Finally "Free"

Famous musicians are proclaiming that selling an album with no retail price is hurting the music industry But the infamous marketing strategy might just be an advancement in music and technology.

5 Ads That Will Have You Singing "Forever In Blue Jeans"

Here are some advertisements that show a greater sense of creativity, but also kept the originality of jeans.


Kool Boost Cigarettes Have a Ball with Menthol

Menthol cigarettes are loved by a fiercely loyal fan base, many of whom have fallen for Kool Boost. This Japanese smoke features a super-cool, squeezable menthol "powerball" in its filter which provides a blast of menthol flavor.

In Japan, Pets Have Their OWND Oxygen Cafe

It remains to be seen if the oxygenating capsule for humans or dogs is going to have legs as the hottest health and fitness craze, but in Japan anything and everything is worth a try. So if you happen to be in the vicinity of the Yoyogi Uehara station in Tokyo, stop by with your dog or cat and let him try out the OWND Cafe special!

An Olympic Souvenir You Don’t Want: Goldfish In A Key Ring

A live goldfish inside a tiny plastic key ring. A British newspaper reports it's available for sale as a memento of the Olympics.

Boost The Economy With Money Art

Frustrated with life and not having enough money? Put those creative hands to work, grab what little cash you have and make some art with your money.

Weird Rice Bag Babies Go Against the Grain

One famous tradition when celebrating the birth of a new baby calls for the handing out of cigars. Things are different in Japan... a specialty gifts company called Yoshimaya suggests you share your joy by giving family & friends personalized bags of rice which feature your new baby's face - and exactly match his or her weight.

Obama - A Town in Japan That Banks on Barack

As the 2008 Barack Obama vs. John McCain presidential race swings into high gear, a sleepy town in Japan is playing the Obama card for all it's worth - and why not, since the town's name just happens to be "Obama".

Sky Trash Or Ads That Really Soar? Flogos!

Picture it - thousands of Mickey Mouse heads floating over Orlando, Florida. That is the plan for later this month when Walt Disney Co. uses a new invention to promote Disney World. Now picture the Nike logo or the Apple Logo or even your logo taking to the air soon. How? Flogos!

What A Gift! Towel Cakes Are Sooo Tempting!

More tempting than a funnel cake... More luscious than a tunnel cake... the Towel Cake has arrived! And what a great gift it makes for Father's Day, wedding showers, baby showers, birthdays....just about any occasion for a sweets-lover! The Towel Cake, by Le Patissier, will make your recipients drool!