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Marketing

iPhones in Russia and China: A Trader’s Paradise

In days gone by, American blue jeans were all the coveted rage in Russia, but now Apple’s iPhone has taken over. Read on for details about the iPhone stampede, but… call first.

Christian Dior Gets On The Luxury Mobile Phone Bandwagon

What is one of the world’s most famous fashion houses up to these days? It isn’t a new sequined formal wonder, but rather a new line of Luxury Mobile Phones destined for distribution in China and Russia. Read on, although it may cost you!

Giant Athletes "Dream Big" to Promote Football

Giant football players greet commuters at a Zurich train station. Why are they there? At 17 metres high, they're there to represent "dreaming big" in the UEFA EURO 2008 tournament.

Mascara With The Shakes: Review of Lancome Oscillation Mascara

After the press hype that Lancome Oscillation mascara has received, I normally would not have the slightest interest in the product. I mean, big deal, so the mascara wand vibrates? What rational person would fall for a gimmick like a vibrating mascara wand? You might as well put a battery in a pencil. But...

Interactive Ads For The Zoo Unleash Your Wild Side

A series of fun and interactive ads encourage people around San Francisco to unleash their wild sides.

Kotobukiya’s LightSaber Chopsticks: A Sight For Sore Jedis

At the recent Star Wars Celebration Japan, a huge event marking the 30th anniversary of the Japanese Star Wars premiere, a Japanese manufacturer unveiled the coolest chopsticks ever created. Read on and learn all about these utensils with seemingly magical powers!

Japan's Aging Population Deals with Old Man Smell

Old Man Smell... Seems that's what's on the minds - and noses - of Japan's aging population these days. Concerned salarymen are looking to a new series of specially formulated products to eliminate age-related aromas.

Exploding Billboards Make For Innovative Marketing

This remarkable billboard was designed for a courier company. To underscore the importance of sticking to a deadline, the billboard, in a busy part of Auckland, was rigged to explode at a particular time.

Sh!t Happens! Why Not Have A Fun Place To Put It?

Jungeschachtel (shit happens) is a new design agency founded by two established graphic, advertising, and packaging designers -- Nina Dautzenber and Andrea Gadesmann -- and the agency dog, Cuno, whose prior experience was being "the cutest little lab on earth."

Ponoko Lets You Create And Sell Your Own Products

Do you have a design idea for jewelry or other products but don't know where or how to get started? There is now a solution in Ponoko, the world's largest marketplace for product plans.

The Best Olympics Ad Campaigns from Around The World?

Countries around the world are gearing up for the upcoming Olympic games, and one way to show athletes that their country is behind them is through advertising. Here are some creative ads done in China, France and Italy to show the Olympic spirit:

Amy Winehouse Made Spokesperson for Hair Product

Amy Winehouse has recently been made the personal spokesperson for "The HairCleaner" after her recent incident of punching a fan.

Ten Even More Weird and Bizarre Japanese Soft Drinks

Japan has the market cornered on weird & bizarre drinks – new, ever weirder concoctions land on store shelves daily. Some have strange names, others have odd ingredients, and a few are just so bizarre one has to wonder what their creators were, um, drinking when they came up with the concept. Following up on last year's list, here are Ten Even More Weird and Bizarre Japanese Soft Drinks!

When Big Is Better: Five Smart Larger-Than-Life Ads

Sometimes it takes a large or outlandish ad to get noticed. Here are five examples of innovative larger-than-life advertising, installed in untraditional spaces, that are sure to attract attention.

10 Innovative Uses of Semi Trucks


Germany's Rhino Rolling Advertising Awards are a display of creative marketing. Companies and agencies submit their best mockup showcasing innovative advertising ideas on the sides of trucks. The competition was held in 2005/06, 2006/07 and 2007/08, and a 2009 competition is coming soon. Here are some highlights of the creative ads.

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Baseball in Japan Can Throw You a Curve - Part 2, the Pacific League

Part Two of Baseball in Japan Can Throw You a Curve looks at the six teams in NPB's Pacific League. The Pacific League corresponds to MLB's American League as a Designated Hitter is used – in the Central League, pitchers must hit. Leading off the sextet are the amusingly named Hokkaido Nippon-Ham Fighters, league champions in 2007.

 

BMW uses some Creative Advertising

Almost since the introduction of the automobile commercial, car companies have been using attractive women in hopes to increase sales. All these years later, not much has changed and BMW has given us a perfect example with a new ad for their certified pre-owned program.

Jailhouse Frocks are Japan's Latest Fashion Trend

A series of stark, black & white aprons and totes emblazoned with the Hakodate Juvenile Prison logo in both Japanese and English has proven so popular, inmates can't keep up with demand.

New Travel Ad Campaign Highlights Reliability

An innovative new ad campaign for Cox & Kings Travel focuses on the company's longevity in the hopes of building trust in its services.

Colorful Sanitary Napkins Cheer Up a Blue Period

Feminine protection – whether it's pads, napkins or liners, this essential women's hygiene product has been the last frontier for marketers who seek to embellish every product with “designer” cachet. No longer, at least not in Japan where new colorful pads sport stylish designer prints.