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Marketing

Selling Cellphones to the Gray Generation

Society may be aging but the older generation still wants to enjoy the benefits of technology. Marketers like Japan's NTT Docomo realize this and their new Raku Raku ("Easy Easy") Phone Basic S cellphone brings hi-tech back to basics.

The Traveling Notebook Barbecue Grill: Great For Camping!

And here you have it! Among hot finds this Memorial Day weekend, the Brits have beat the U.S. again in barbecue originality. This time it's the simple, but ingenious, notebook barbecue grill, one that would be terrific for camping or picnics!

A Multi-Functional Hearing Aid That Makes You Really Happy!

This man is jumping for joy. He can hear all the sounds in his environment, just like fully-hearing people can. He can also wirelessly connect to his mp3 player, watch TV, and make and receive cell phone calls... all through his hearing aid!

As Phonak, the maker of his Exélia™ hearing aid, suggests, the picture represents the joy that comes from finally experiencing a full life.


Citrulline Snacks and Drinks do Athletes a Flavor

Citrulline is the new "flavor of the month" in Japan, and now it's creating a buzz over here. A non-essential amino acid found in watermelon rinds, citrulline is being added to energy drinks and even chewing gum - but it's sexual athletes who have really sat up and noticed! 

Just Wasted Space? Ads Too Subtle to Sell

The first quarter of this year saw a slew of new ads promoting all sorts of products. The problem? Sometimes it's hard to tell by the image what product is being promoted. The challenge? Identifying the product without --and sometimes even with -- the corresponding copy.

Vegete - A Fruit Juice, Vegetable Drink and Alcoholic Beverage in One!

Vegete is a canned concoction from Japan containing fruit juice, vegetable juice and 4% alcohol. Think of it as a V8 with a lot more horsepower - and a high coefficient of gag!

Great Invention Idea? A Reservation System for Airplane Toilets.

Is there anyone left who doesn't think the only thing better than traveling by air is having his or her wisdom teeth pulled? Do any of you suspect America is in fact a class based system and not an egalitarian one? If you have any doubts at all about such things United States patent 6329919 should put your doubts to rest once and for all.

MeatWater™ For The Carnivore In All Of Us

Vitamin waters leaving you tired and run down? Of course! Vitamin and other bottled waters lack what active people need most... protein! Now Liquid Innovations presents Krautkrämer’s MeatWater™ High Efficiency Survival Beverage, all the protein you need for an active, even athletic, lifestyle. In no other bottle can you find gastronomic feasts like MeatWater's breakfasts and dinners. (The Texas BBQ is to die for!) In fact, the MeatWater protein drinks totally "satifiy your inner carnivore."


PRADA Cellphone Answers the Call for Luxury

Luxury accessories leader PRADA has announced that their sleek and stylish mobile handset ("cellphone", for us peons) will go on sale in Japan. Though it shares the restrained look of other PRADA phones sold worldwide, the Japanese version boasts extra features that take full advantage of the nation's next-generation mobile infrastructure.

Vye Mini-v S41... Very Little Laptop with Very Big Features

Want to make a MacBook Air owner jealous? Just plunk the new Vye Mini-v S41 laptop on your, er, laptop. Then open the Super Multi DVD Drive and listen for the audible gasp...

From Holy Water to Firewood - The History of the Vending Machine

Recently, a resident of Lacombe, Alberta was honoured with an award for his invention: a vending machine that dispenses firewood. James West, who sells firewood seasonally, invented this machine so that campers won't have to rely on wood lot hours. West's creation is another innovation in the history of vending machines, which have dispensed treats such as candy, coffee, toys - even holy water.

Bizarre Breast Puddings From Japan

From the "Only In Japan" file comes Sweet Breast Pudding - twin rounded mounds of jiggling, milk-flavored pudding topped with a cherry. Even stranger (if that's possible), this sweet snack features "models" from various Japanese cities like Tokyo, Osaka and Yokohama. Collect the whole set!

6 Revolving Door Ads to Get Your Head Spinning

These days when you hear the term "revolving door" linked with advertising, you're apt to think of the recent trend where bright young ad execs join a firm only to leave within the year for greener pastures (translated "more money"). However, in the past year, revolving doors and advertising means...ads on revolving doors. Here's some interesting ads from recent campaigns:

Hello Kitty Laptop, the Cuter Computer

With the new 'Hello Kitty EPSON wide note' laptop computer, Sanrio's queen of cute continues her relentless conquest of the computing world. The feature-packed model offers two color schemes to appeal to Hello Kitty fans of all ages.

The Art of Selling Naked - 10 Brilliant Playboy Ads From Around the World

Playboy is a global brand that entertains men around the world with boobs and blondes. You may think that it does not take much advertising creativity to sell photos of naked women. You would be wrong. Here's 10 Great Playboy Ads that Show the Art of Selling Naked:


10 Brilliantly Creative Business Cards Ideas

Market yourself for success! And what better way to do it then with a distinctive business card? These following ten business cards brilliantly send a clear creative message about the product or service being offered:

Great Invention Idea? Easy Clean Baby for Mother's Day

Have you ever seen a kid so dirty you wish you could just tie him up to a tree and spray him down? Or perhaps the kid in question is too young for such measures, so you think about grabbing the child by the shoulders (neck?) and repeatedly dipping him into a warm tub filled with soapy water. Unfortunately, the modern tub is too big to accommodate little tykes safely for either method. Thankfully, the United States Patent Office once again comes to the rescue of American families everywhere.

It's a Dog's Life with Pedigree Ads

For Pedigree, it's all about the dogs—and appealing to dog owners. For Pedigree's advertising firm it's all about "Disruption."


Coffee Clash - Look Out Starbucks, Here Comes McCafé!

If your impression of McDonalds is wall-to-wall plastic, "fries with that?" and a garish clown named Ronald, then you've never enjoyed coffee at a McCafé. Which is precisely what McDonalds has in mind. Be afraid, Starbucks, be VERY afraid!

'Kenny Blankenship' of MXC Featured on Novelty Tissue Box

Remember Kenny Blankenship? You know, Vic Romano's girl-chasing, hard-partying sidekick on Spike TV's overdubbed laugh-fest MXC? Today, "Kenny" is the governor of a Japanese province... let the most extreme marketing campaign begin!