A niche business is one thing, but Erbert and Gerbert has found a new niche within a niche business concept to start with, and it's perfect for the holiday season.
With $400 million at stake, you can bet the marketing blitz is going full-throttle for James Cameron's new film, Avatar. And, of course, this means toys, toys, toys!
Are they cool? Hell yeah, they are. And they offer something I've never seen in a toy.