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Marketing

Kangaroo Liquor Goes Down Well In Japan's Outback

Kangaroos? In my Japan? It's more likely than you think and now it's inspired a drink! A flurry of 'roo views has inspired one local brewer to hop to it & jump start their sales.

$40K Awarded To The Best Social Networking Sleuths To Find Balloons

No, its not the return of Balloon Boy, nor a refrain from a 60s pop tune. Its a legitimate challenge to mark the the 40th anniversary of the Internet and it's open to all World Wide Webizens. Sponsored by DARPA, the competition requires participants to locate and submit the locations of 10 moored, 8-foot, red weather balloons at 10 fixed locations in the continental United States.

Buy Nike (RED) Laces For The Holidays And Save Lives

December 1 starts the launch of Nike (RED) in 13 countries around the world. Nike has created Nike (RED) laces specifically designed to fight AIDS in Africa. For holiday gift givers, this is an ideal gift to buy for the people on your Christmas, Hanukkah and/or Kwanzaa shopping list, as 100% of the profits go to the Global Fund.

Mattel's Avatar Toys Put Virtual Reality in the Palm of Your Hand

With $400 million at stake, you can bet the marketing blitz is going full-throttle for James Cameron's new film, Avatar.  And, of course, this means toys, toys, toys!

Are they cool?  Hell yeah, they are.  And they offer something I've never seen in a toy.

TV + Social Networking = Strictly Social

Signs of the Internet melding with traditional TV have been emerging for quite some time with sites like Hulu and TV.com. This past fall, Fox network experimented with live tweeting during episodes of Fringe and Glee called "Tweet-peats."

How Do You Market a Beverage That Looks Like Pee?

Beer.  You have to admit that unless you're dealing with most American beers (which are generally of the Pilsner variety, although we've been branching out nicely over the last few years), you're dealing with a drink that looks like freshly sprayed piss.  And marketing firms know this.  So how do they get around the "Urine Factor?"  Read on for a few examples...

Strawberry Pink Computer Keyboard Looks Sweet, Offers Substance

The Majestouch Elite Pinkness Keyboard combines tasteful "strawberry milk" style with high-end function thanks to its Cherry MX Brown switches.

Embedding Video Into Your LinkedIn Profiles

LinkedIn announced recently that it was opening up its platform to Open Source development, allowing public developers to be able to access the site's API and incorporate LinkedIn into their business and Web sites (similar to the process permitted by Facebook and Twitter). In so doing, will this allow users to be able to add video to their LinkedIn profiles?

Twitter To Charge For Getting Analytical

Finally testing the 'revenue' waters, Twitter is launching a commercial account business model that will charge corporate accounts for analytical tools.  In a recent announcement Biz Stone confirmed that Twitter will be offering a paid-for option that will provide users deeper insight into its analytics.

10 "Character" Wine Bottle Holders, For Better Or Worse

Wine bottle holder figurines are in now; alas, figurines have a purpose in life!  Problem is, you still need to figure out whether your recipient will reward the bottle holder with a position in the kitchen, dining room, or nearby landfill. (Take this as a warning of what's ahead!)

Amazon, Still The Amazon Of Shopping Sites This Holiday Season!

Amazon.com, the nation's largest online retailer has stepped up its marketing efforts in response to the demand from post-Thanksgiving shoppers. Their Black Friday page is the top destination for customers to experience Amazon.com's Black Friday Deals Week offered now through Cyber Monday, November 30. And guess what?...no lines!

CheapTweet Is This Holiday Season's New Black!

The current state of the economy has made many of us rethink our previous 'conspicuous consumption' habits. Today with the help of social media we have new tools available that allow us to purchase the items we really want at an equitable price. Sites like CheapTweet and its crowdsourced feature has found a way to turn our cheap tweets into microbloggin' billboards for the entire Twitterverse to share.

Philips Japan To Award Diamonds Made From Contest Winners' Beards

Combine Philips shavers, a man-made diamond and the Shaving Queen of Japan and you've got the makings of one of the weirdest contests in product marketing history.

Eat Like A TV Caveman With Mail Order 'Mammoth Meat'

Fans of the Flintstones-like 1970s and 1990s Japanese TV cartoon show 'Giatrus, The First Man' can now chow down like a Cro Magnon thanks to mail order "mammoth meat" you microwave in mere minutes. It's so easy a caveman can do it!

The Early Adopter APIs For Foursquare

What catapulted Twitter and Facebook into the Stratosphere? One innovative approach opened the doors to the most successful social media experiments to date? An Application Programming Interface or API is what did the trick! And Foursquare, the popular location-based social network has taken a page out of that playbook in an attempt to scale faster than its competition.