Marketing

Twitter's 100,000 Twelephants Can Aid 100,000 Elephants

Twitter is home to many charities that are transforming a corner of the Internet into a market exchange for conducting good works. In a recent blog, titled, "The Good Web Uses Social Media To Advance Causes," a new genre of online sites have emerged that are utilizing social media for charitable endeavors. "Twelephants" is a unique campaign that seeks to provide a safe haven for 100,000 elephants in the Elephant Corridor of Africa.

Luxury Leica Camera Gets A Hermes Makeover

Let's be candid, the Leica M7 Limited Edition 'Hermes' Camera isn't for armchair photographers. For 200 lucky buyers with money to burn, however, it's much more than a mere flash in the pan.

Erbert And Gerbert: Surprise Subs Come Gift-Wrapped

A niche business is one thing, but Erbert and Gerbert has found a new niche within a niche business concept to start with, and it's perfect for the holiday season.

Will Social Networkers Flip For 'The Flip' This Holiday Season?

Anyone can be a filmmaker these days, and social networkers are learning more and more why it's important to include video as a major component of one's social media plan. This holiday season, the 'Flip,' one of the most compact video camcorders on the market today is debuting just in time for Christmas, Hanukkah and Kwanzaa. Will it be this season's hot ticket item?

Sorry Day Is On The Way, Sorry To Say

The Japan Anniversary Association has designated December 10 as 'Sorry Day' so let's get ready to repent!

Kangaroo Liquor Goes Down Well In Japan's Outback

Kangaroos? In my Japan? It's more likely than you think and now it's inspired a drink! A flurry of 'roo views has inspired one local brewer to hop to it & jump start their sales.

$40K Awarded To The Best Social Networking Sleuths To Find Balloons

No, its not the return of Balloon Boy, nor a refrain from a 60s pop tune. Its a legitimate challenge to mark the the 40th anniversary of the Internet and it's open to all World Wide Webizens. Sponsored by DARPA, the competition requires participants to locate and submit the locations of 10 moored, 8-foot, red weather balloons at 10 fixed locations in the continental United States.

Buy Nike (RED) Laces For The Holidays And Save Lives

December 1 starts the launch of Nike (RED) in 13 countries around the world. Nike has created Nike (RED) laces specifically designed to fight AIDS in Africa. For holiday gift givers, this is an ideal gift to buy for the people on your Christmas, Hanukkah and/or Kwanzaa shopping list, as 100% of the profits go to the Global Fund.

Mattel's Avatar Toys Put Virtual Reality in the Palm of Your Hand

With $400 million at stake, you can bet the marketing blitz is going full-throttle for James Cameron's new film, Avatar.  And, of course, this means toys, toys, toys!

Are they cool?  Hell yeah, they are.  And they offer something I've never seen in a toy.

TV + Social Networking = Strictly Social

Signs of the Internet melding with traditional TV have been emerging for quite some time with sites like Hulu and TV.com. This past fall, Fox network experimented with live tweeting during episodes of Fringe and Glee called "Tweet-peats."

How Do You Market a Beverage That Looks Like Pee?

Beer.  You have to admit that unless you're dealing with most American beers (which are generally of the Pilsner variety, although we've been branching out nicely over the last few years), you're dealing with a drink that looks like freshly sprayed piss.  And marketing firms know this.  So how do they get around the "Urine Factor?"  Read on for a few examples...

Strawberry Pink Computer Keyboard Looks Sweet, Offers Substance

The Majestouch Elite Pinkness Keyboard combines tasteful "strawberry milk" style with high-end function thanks to its Cherry MX Brown switches.

Embedding Video Into Your LinkedIn Profiles

LinkedIn announced recently that it was opening up its platform to Open Source development, allowing public developers to be able to access the site's API and incorporate LinkedIn into their business and Web sites (similar to the process permitted by Facebook and Twitter). In so doing, will this allow users to be able to add video to their LinkedIn profiles?

Twitter To Charge For Getting Analytical

Finally testing the 'revenue' waters, Twitter is launching a commercial account business model that will charge corporate accounts for analytical tools.  In a recent announcement Biz Stone confirmed that Twitter will be offering a paid-for option that will provide users deeper insight into its analytics.

10 "Character" Wine Bottle Holders, For Better Or Worse

Wine bottle holder figurines are in now; alas, figurines have a purpose in life!  Problem is, you still need to figure out whether your recipient will reward the bottle holder with a position in the kitchen, dining room, or nearby landfill. (Take this as a warning of what's ahead!)