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Marketing

Amy Winehouse Made Spokesperson for Hair Product

Amy Winehouse has recently been made the personal spokesperson for "The HairCleaner" after her recent incident of punching a fan.

Ten Even More Weird and Bizarre Japanese Soft Drinks

Japan has the market cornered on weird & bizarre drinks – new, ever weirder concoctions land on store shelves daily. Some have strange names, others have odd ingredients, and a few are just so bizarre one has to wonder what their creators were, um, drinking when they came up with the concept. Following up on last year's list, here are Ten Even More Weird and Bizarre Japanese Soft Drinks!

When Big Is Better: Five Smart Larger-Than-Life Ads

Sometimes it takes a large or outlandish ad to get noticed. Here are five examples of innovative larger-than-life advertising, installed in untraditional spaces, that are sure to attract attention.

10 Innovative Uses of Semi Trucks


Germany's Rhino Rolling Advertising Awards are a display of creative marketing. Companies and agencies submit their best mockup showcasing innovative advertising ideas on the sides of trucks. The competition was held in 2005/06, 2006/07 and 2007/08, and a 2009 competition is coming soon. Here are some highlights of the creative ads.

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Baseball in Japan Can Throw You a Curve - Part 2, the Pacific League

Part Two of Baseball in Japan Can Throw You a Curve looks at the six teams in NPB's Pacific League. The Pacific League corresponds to MLB's American League as a Designated Hitter is used – in the Central League, pitchers must hit. Leading off the sextet are the amusingly named Hokkaido Nippon-Ham Fighters, league champions in 2007.

 

BMW uses some Creative Advertising

Almost since the introduction of the automobile commercial, car companies have been using attractive women in hopes to increase sales. All these years later, not much has changed and BMW has given us a perfect example with a new ad for their certified pre-owned program.

Jailhouse Frocks are Japan's Latest Fashion Trend

A series of stark, black & white aprons and totes emblazoned with the Hakodate Juvenile Prison logo in both Japanese and English has proven so popular, inmates can't keep up with demand.

New Travel Ad Campaign Highlights Reliability

An innovative new ad campaign for Cox & Kings Travel focuses on the company's longevity in the hopes of building trust in its services.

Colorful Sanitary Napkins Cheer Up a Blue Period

Feminine protection – whether it's pads, napkins or liners, this essential women's hygiene product has been the last frontier for marketers who seek to embellish every product with “designer” cachet. No longer, at least not in Japan where new colorful pads sport stylish designer prints.

Starbucks Japan Grows While American Stores Close

Starbucks is closing over 600 stores in the USA alone this year as the coffee giant goes through a painful contraction, yet its Japanese subsidiary continues to grow while posting very tasty sales numbers. Is Starbucks Japan doing something different, or are they destined to echo the mother company's boom and bust?

Beijing’s Olympics In Your Hands: The Video Game

"Mario and Sonic at the Olympic Games" brings the video game icons together. Take a look at the video game version, and the real deal in Beijing.

Q-Links Expands Its Biofield To Pets: The Q-Link Pet Pendant

Professional athletes have experienced the benefits of Q-Links for more than a decade.The pendants worn around their necks have helped many a professional golfer, for example, score some birdies. And even Madonna is reported to wear a Q-link!

But, now pets can experience the same focus and positive, healthy energy with the Q-Links Pet Pendant!


Puff Politely: Japan Tobacco's 'Smoking Manners for Adults' Ads, Part 3

Welcome to the third installment of Japan Tobacco's 'Smoking Manners for Adults' ads. With a total of 73 ads making the rounds of Japanese ad space, it's unlikely you'll see the same ad twice – but you'll definitely get the message that smoking demands consideration. Here are ads 21 through 30...

Buy Gas Now and Pay Less Later

Everyone has been feeling the crunch when buying gas. As the price creeps closer and closer to $5.00 per gallon, more and more people are wondering what they are going to do. A new program called MyGallons may be the answer.

ZERO Cellphone Case Gives Old Tire Tubes the Green Light

The just-released ZERO cellphone case made from recycled tire tubes shows Japan's new generation is beginning to become environmentally aware. What better way to get consumers to think green then by giving them a product that looks cool?

NBC Jumps Into The Olympic End Of The Internet

Olympic fans and supporters can rejoice as NBC plans to make more than 2,200 hours of live competition from Beijing available online.

The Music Revolution That's Finally "Free"

Famous musicians are proclaiming that selling an album with no retail price is hurting the music industry But the infamous marketing strategy might just be an advancement in music and technology.

5 Ads That Will Have You Singing "Forever In Blue Jeans"

Here are some advertisements that show a greater sense of creativity, but also kept the originality of jeans.


Kool Boost Cigarettes Have a Ball with Menthol

Menthol cigarettes are loved by a fiercely loyal fan base, many of whom have fallen for Kool Boost. This Japanese smoke features a super-cool, squeezable menthol "powerball" in its filter which provides a blast of menthol flavor.

In Japan, Pets Have Their OWND Oxygen Cafe

It remains to be seen if the oxygenating capsule for humans or dogs is going to have legs as the hottest health and fitness craze, but in Japan anything and everything is worth a try. So if you happen to be in the vicinity of the Yoyogi Uehara station in Tokyo, stop by with your dog or cat and let him try out the OWND Cafe special!