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Marketing

Gain Additional Clout on Klout When You Play For No Pay?

While still considered a punchline by many, for others that are happy to receive the perk of free access to American Airlines Admirals Club, Klout has been diligently trying to find ways to up its game. No longer content in just assessing one's social media score, Klout is morphing into a social network of sorts.

Redditors Willing To Meme Their Opposition To Death

While the "Party of No" desperately seeks something to say yes to, their fight to rebrand themselves is met by aggressive social media opposition by the Redditors. While bookmarking sites the likes of Digg have withered on the digital vine over the past few years, Reddit seems to be not only the one with staying power, but the one whose "up" or "down" votes can sway public opinion quickly.

Show Off Your Invention At The Invention & New Product Exposition, This June!

There’s still plenty of time to register a booth to showcase your latest invention at the 2013 INPEX, as you’ll definitely want to impress the various product manufacturing giants who will be combing the event for superstar innovations…

The Neon Lovechild of Modern Art

Paint splatters and graffiti might look like accidents or vandalism to some people, but the eye-catching, genre-bending artwork of Rowena Martinich is redefining ideas of art and beauty, while answering one very important question; what would it look like if Warhol, Pollock, and Picasso got together and went wild on a wall?

E3’s Almost Upon Us: Get Ready For The Latest Videogame Tech!

It’s that time again! Videogame enthusiasts from all over the world will be tuning in to their favorite gaming websites and video portals from June 11th through the 13th for huge reveals of brand new videogames, technology and other electronic entertainment related goodies. As always, I can’t wait!

Marissa Mayer's Intuitive Search Meets Work Ethic At The Corner Of Bing & Yahoo

What's a $36 Million-Dollar lady to do after bailing from the world's largest search engine only to join the ranks of a bit player the likes of Yahoo? A player that was losing so much market share, it needed to enter a 10-year partnership agreement with Microsoft's Bing to stop the bleeding.

Solve A Big Problem, Win The Verizon Powerful Answers Award (And $1 Million Bucks!)

If you can solve a huge problem with the help of Verizon’s broadband networking, cloud storage, wireless capabilities or other technology in the fields of health care, education or sustainability, the communications giant will give you up to 1 million dollars to develop the idea.

Are Brits Sleeping Better - And Cheaper?

Whether you spend your nights in 1500 Thread Count luxury or the scratchy tatters of motel room sheets, the quality of the mattress is always key. Getting the best mattress isn't easy or cheap, but somehow, the brilliant Brits at WeDo Mattresses have unlocked the mystery behind inexpensive, high-quality beds so they can grab some cheeky sleep.

With $250k On The Line, One Spark 2013 Was An Inferno Of Innovation!

Jacksonville, Florida’s huge crowdsourcing event for inventors, innovators and creative dreamers has come and gone, leaving me to showcase the most popular ideas of the One Spark event.

McDonald's “Potato Holder” Fits Fries Above, Hands & Cupholders Below

Old & busted: cupholders. New crispy, salty and greasy hotness: the McDonald's fries holder! Designed to fit car, truck and bike cupholders not to mention pedestrian hands, the bright red plastic “potato holder” is available for a limited time from McDonald's Japan.

'iSteve' Movie Examines An Unexamined Life From The Great iBeyond

The just released movie "iSteve" is a creative spoof satirizing the life and times of Steve Jobs, in a way that not only takes liberty with the historical facts but also ironically casts in the title role the actor that helped make "Mac" a household name. That's right, while Ashton Kuthcher's portrayal of Jobs is still a way's off, Justin Long of "I'm a Mac" fame has assumed the role of iSteve in this online mockumentary, available to any and all, on a computer near you!

Branson & Virgin Altantic Use Hard Sell To Poke The Competition

When the competition goes highbrow, what's the CEO of a competing airline to do? Well, if you're Richard Branson you might seek out advertising space that goes below the belt. That's right. . . while politicians, the likes of U.S. Representative Anthony Weiner have lost their jobs over public images pertaining to to their 'junk,' Virgin Atlantic's number one publicity junkie exposes himself to the world at large - and to boot - getting off "Scot" free (literally)!

Meet PepsiCo10: A Delicious Way To Get Digital Start-Ups Off The Ground

PepsiCo Inc. (PEP), the makers of the iconic American soda, has recently become the second-largest food and beverage corporation in the world. An abundance of innovations helped to make PepsiCo the industry giant that it is today. The Sultan of Soft Drinks hasn’t stopped striving to discover innovative start-ups across several areas to throw their support behind, leading to the creation of PepsiCo10.

Facebook Hits A Homer, While G+ Strikes Out? [Videos] [Updated]

When Facebook rounds 3rd base for a home run On April 12th -- with it's new Android app called "Home" --  one has to wonder if Google missed a golden opportunity? With a stock uptick of 3% as a result of this announcement, the new FB app is boasting its functionality to turn any compatible Android phone into a socially-smart Facebook phone.

Whole Foods' Brand Patina & Magnetic Marketing Expands Into Travel

Sometimes it takes a brand decades to use its specific combination of logo, words, font type, design, colors  and value to evolve into a lifestyle choice. The promise, look, personality and feel is the brand's patina. It transcends the commercial transaction igniting what I call 'magnetic marketing,' or the time when the buyer and seller travel on the same wavelength, where they are more tightly attracted to each other, than any other time in the customer-brand relationship cycle.

Two Inventions Get FTC Prize To STOP Robocalls!

The Federal Trade Commission (FTC) may not receive many robocalls, but it gets more than 200,000 complaints about the buggers every month. It finally decided last fall to issue a challenge to the public to see who could come up with a way to stop the marketing calls before they reach your ringer.  The Robocall Challenge winners, announced April 2, 2013, were not the most inventive invectives, but the most likely-to-be-effective technologies invented separately by software developer Aaron Foss and computer engineer Serdar Danis.

Va Va Voom - Renault Takes Test Driving To The Next Level

Who wants to test drive a new car through the same boring streets they see every day? In a recent Renault advertising campaign to promote its' new CLIO model, potential buyers are taken on an unusual test drive which ends on the streets of Paris, surrounded by scantily clad women or shirtless men. Now that's what I call taking a look under the hood!

Get Inspired @ Innovation Uncensored 2013 In NYC!

If you’d like to learn a few tips and stellar advice from industry, energy, design and other innovative juggernauts, be sure to attend the Innovation Uncensored event in New York City April 23-24!

RIP YouTube [2005-2013], The End Of An Era

Man, we were all fooled. We're being told today, YouTube was launched in 2005 with one sole goal in mind -- to surface the best video of all time. It's taken 8 short years, but the panel of judges are now ready to get down to brass tacks and start the hard work, which according to Google will take 10 long years hence.

Ubiquitous Marriage Equality Symbol's Evolution

Unless you've been living under a rock, sworn off using social networks or have been on an extended vacation, you've probably been stumbling over the marriage equality symbol that's cyberventilating its way across Facebook and Twitter. The pink equal sign on red background, with all it's various permutations is now considered the de facto logo of supporters of gay marriage. And as such, according to Chris Gayomali at theweek.com, "it ticks all the requisite checkboxes. . . it's simple, instantly recognizable, and well, everywhere."