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Meet PepsiCo10: A Delicious Way To Get Digital Start-Ups Off The Ground

PepsiCo Inc. (PEP), the makers of the iconic American soda, has recently become the second-largest food and beverage corporation in the world. An abundance of innovations helped to make PepsiCo the industry giant that it is today. The Sultan of Soft Drinks hasn’t stopped striving to discover innovative start-ups across several areas to throw their support behind, leading to the creation of PepsiCo10.

Facebook Hits A Homer, While G+ Strikes Out? [Videos] [Updated]

When Facebook rounds 3rd base for a home run On April 12th -- with it's new Android app called "Home" --  one has to wonder if Google missed a golden opportunity? With a stock uptick of 3% as a result of this announcement, the new FB app is boasting its functionality to turn any compatible Android phone into a socially-smart Facebook phone.

Whole Foods' Brand Patina & Magnetic Marketing Expands Into Travel

Sometimes it takes a brand decades to use its specific combination of logo, words, font type, design, colors  and value to evolve into a lifestyle choice. The promise, look, personality and feel is the brand's patina. It transcends the commercial transaction igniting what I call 'magnetic marketing,' or the time when the buyer and seller travel on the same wavelength, where they are more tightly attracted to each other, than any other time in the customer-brand relationship cycle.

Two Inventions Get FTC Prize To STOP Robocalls!

The Federal Trade Commission (FTC) may not receive many robocalls, but it gets more than 200,000 complaints about the buggers every month. It finally decided last fall to issue a challenge to the public to see who could come up with a way to stop the marketing calls before they reach your ringer.  The Robocall Challenge winners, announced April 2, 2013, were not the most inventive invectives, but the most likely-to-be-effective technologies invented separately by software developer Aaron Foss and computer engineer Serdar Danis.

Va Va Voom - Renault Takes Test Driving To The Next Level

Who wants to test drive a new car through the same boring streets they see every day? In a recent Renault advertising campaign to promote its' new CLIO model, potential buyers are taken on an unusual test drive which ends on the streets of Paris, surrounded by scantily clad women or shirtless men. Now that's what I call taking a look under the hood!

Get Inspired @ Innovation Uncensored 2013 In NYC!

If you’d like to learn a few tips and stellar advice from industry, energy, design and other innovative juggernauts, be sure to attend the Innovation Uncensored event in New York City April 23-24!

RIP YouTube [2005-2013], The End Of An Era

Man, we were all fooled. We're being told today, YouTube was launched in 2005 with one sole goal in mind -- to surface the best video of all time. It's taken 8 short years, but the panel of judges are now ready to get down to brass tacks and start the hard work, which according to Google will take 10 long years hence.

Ubiquitous Marriage Equality Symbol's Evolution

Unless you've been living under a rock, sworn off using social networks or have been on an extended vacation, you've probably been stumbling over the marriage equality symbol that's cyberventilating its way across Facebook and Twitter. The pink equal sign on red background, with all it's various permutations is now considered the de facto logo of supporters of gay marriage. And as such, according to Chris Gayomali at theweek.com, "it ticks all the requisite checkboxes. . . it's simple, instantly recognizable, and well, everywhere."

We’re Primed For The 2013 National Hardware Show- Are You?

With nearly 2,500 exhibitors showcasing the latest innovations in home improvement, lawn & garden, pet care, plumbing, paint and enough helpful gadgets to choke a Home Depot this May 7-9, you bet that we’re excited for the 2013 National Hardware Show in Las Vegas!

Showcasing The Best Of The 2013 International Home + Housewares Show

Although the 2013 International Home + Housewares Show has come and gone, the convention’s 2,000+ exibitors from 35 nations left us with a massive hoard of innovative goodies. While there’s no way that I’d be able to share everything that was presented in Chicago’s ultimate new product party, but here are a few especially cool things that caught my eye at this year’s event:

Mr. Zuckerberg Goes To Washington To Establish The Facebook Party?

There's been rumblings that the world's largest social network just might want to start using it's membership clout to affect change in government, or at least support the candidates that have their best interest at heart. With over 1 billion followers, the house that Zuckerberg built is indeed the size of a prominent sovereign state, second only to China and India.

British Airways' 'Innovation Lab In The Sky' Sequesters Silicon Valley Techies

Everyone in the States at this point in time is very familiar with the term "sequester" as it applies to limiting the size of the U.S. federal budget. British Airways, on the other hand is using the concept as originally defined -- "to cause to withdraw, into seclusion." British Airways' latest innovation is titled, 'Innovation Lab In The Sky,' and their sequestration will not be limiting at all, because their plan is to expand upon talent and opportunities, with a little help from their friends.

Pheed, NOT Your Grandmother's Social Network, Outpaces Twitter & Facebook?

Pent-up demand, content monetization and copyright stamps have been instrumental in distinguishing the new social network called Pheed from the pack. It became the No.1 free social networking app in Apple's App Store for the month of February, out pacing competitors like Twitter and Facebook.

From Afghanistan To Corporate Greed,Cartoonist Kickstarts His Way Into 21st Century

Political cartoons have distinguished Matt Bors from the pack of modern-day cartoonists. While comics with a message have been around since the Yellow Kid in the early 1900s, most cartooning is created for the quick chuckle versus the reflective guffaw that comes from satirical illustrations.

Baby-shaped Pears Add Human Element To Chinese Supermarket's Produce Section

Baby-shaped pears or a pair of babies... why not both! Chinese fruit farmers are using molds to produce cute but creepy pears that look just like babies: peaceful, serene, closed-eyed visages and all.

Is Your Invention The Next Biggest Thing? Prove It At The Dallas Market Center’s The Next Big Thing Contest!

If everything is already bigger in Texas, your invention has to be absolutely epic to win the Dallas Market Center’s The Next Big Thing contest!

Newman K1 Smartphone With Quad-Core CPU & 5-inch Screen To Be Priced Under $160

The new K1 smartphone from China's Newman offers users a wealth of advanced features including a 1.2Ghz quad-core MediaTek MTK6589 chipset, a 5-inch 720p display and front & rear cameras, all for under 1,000 yuan or $160.

Cory Booker, The Social Media Mayor's #Waywire Disrupts The News Via Video [Videos]

We're familiar with celebrities tipping their toes in the social media waters. A number of actors now have their a number of pet projects. Some like Ashton Kutcher actually head up social media marketing firm like the Katalyst Network or Ian Somerhalder and his news activist site in beta called "Ryot," or Justin Timberlakes' current attempt at welcoming defectors back to MySpace.  But up till now, there's been no political figures actively involved in a social media enterprise. That was, until Cory Booker created #waywire.

Can Your Invention Make The Top 5 For The ClickStartMe Product and Invention Contest?

Are you ready for a no-holds-barred way to not only show that your innovative invention is the greatest thing since sliced awesome, earn funding for your idea’s creation as well as a nation-reaching marketing deal to sell it to the masses? Grab your blueprints and get ready to blow America’s socks off!

Google Shows Talking Shoe

Google is showing off their latest experiment at SXSW, the Talking Shoe. It uses funny sentences to try and get you moving to keep you active and exercising. While this is not a real product, it is an example of what can be done with modern technology.