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Marketing

Buy Gas Now and Pay Less Later

Everyone has been feeling the crunch when buying gas. As the price creeps closer and closer to $5.00 per gallon, more and more people are wondering what they are going to do. A new program called MyGallons may be the answer.

ZERO Cellphone Case Gives Old Tire Tubes the Green Light

The just-released ZERO cellphone case made from recycled tire tubes shows Japan's new generation is beginning to become environmentally aware. What better way to get consumers to think green then by giving them a product that looks cool?

NBC Jumps Into The Olympic End Of The Internet

Olympic fans and supporters can rejoice as NBC plans to make more than 2,200 hours of live competition from Beijing available online.

The Music Revolution That's Finally "Free"

Famous musicians are proclaiming that selling an album with no retail price is hurting the music industry But the infamous marketing strategy might just be an advancement in music and technology.

5 Ads That Will Have You Singing "Forever In Blue Jeans"

Here are some advertisements that show a greater sense of creativity, but also kept the originality of jeans.


Kool Boost Cigarettes Have a Ball with Menthol

Menthol cigarettes are loved by a fiercely loyal fan base, many of whom have fallen for Kool Boost. This Japanese smoke features a super-cool, squeezable menthol "powerball" in its filter which provides a blast of menthol flavor.

In Japan, Pets Have Their OWND Oxygen Cafe

It remains to be seen if the oxygenating capsule for humans or dogs is going to have legs as the hottest health and fitness craze, but in Japan anything and everything is worth a try. So if you happen to be in the vicinity of the Yoyogi Uehara station in Tokyo, stop by with your dog or cat and let him try out the OWND Cafe special!

An Olympic Souvenir You Don’t Want: Goldfish In A Key Ring

A live goldfish inside a tiny plastic key ring. A British newspaper reports it's available for sale as a memento of the Olympics.

Boost The Economy With Money Art

Frustrated with life and not having enough money? Put those creative hands to work, grab what little cash you have and make some art with your money.

Weird Rice Bag Babies Go Against the Grain

One famous tradition when celebrating the birth of a new baby calls for the handing out of cigars. Things are different in Japan... a specialty gifts company called Yoshimaya suggests you share your joy by giving family & friends personalized bags of rice which feature your new baby's face - and exactly match his or her weight.

Obama - A Town in Japan That Banks on Barack

As the 2008 Barack Obama vs. John McCain presidential race swings into high gear, a sleepy town in Japan is playing the Obama card for all it's worth - and why not, since the town's name just happens to be "Obama".

Sky Trash Or Ads That Really Soar? Flogos!

Picture it - thousands of Mickey Mouse heads floating over Orlando, Florida. That is the plan for later this month when Walt Disney Co. uses a new invention to promote Disney World. Now picture the Nike logo or the Apple Logo or even your logo taking to the air soon. How? Flogos!

What A Gift! Towel Cakes Are Sooo Tempting!

More tempting than a funnel cake... More luscious than a tunnel cake... the Towel Cake has arrived! And what a great gift it makes for Father's Day, wedding showers, baby showers, birthdays....just about any occasion for a sweets-lover! The Towel Cake, by Le Patissier, will make your recipients drool!

Selling Cellphones to the Gray Generation

Society may be aging but the older generation still wants to enjoy the benefits of technology. Marketers like Japan's NTT Docomo realize this and their new Raku Raku ("Easy Easy") Phone Basic S cellphone brings hi-tech back to basics.

The Traveling Notebook Barbecue Grill: Great For Camping!

And here you have it! Among hot finds this Memorial Day weekend, the Brits have beat the U.S. again in barbecue originality. This time it's the simple, but ingenious, notebook barbecue grill, one that would be terrific for camping or picnics!

A Multi-Functional Hearing Aid That Makes You Really Happy!

This man is jumping for joy. He can hear all the sounds in his environment, just like fully-hearing people can. He can also wirelessly connect to his mp3 player, watch TV, and make and receive cell phone calls... all through his hearing aid!

As Phonak, the maker of his Exélia™ hearing aid, suggests, the picture represents the joy that comes from finally experiencing a full life.


Citrulline Snacks and Drinks do Athletes a Flavor

Citrulline is the new "flavor of the month" in Japan, and now it's creating a buzz over here. A non-essential amino acid found in watermelon rinds, citrulline is being added to energy drinks and even chewing gum - but it's sexual athletes who have really sat up and noticed! 

Just Wasted Space? Ads Too Subtle to Sell

The first quarter of this year saw a slew of new ads promoting all sorts of products. The problem? Sometimes it's hard to tell by the image what product is being promoted. The challenge? Identifying the product without --and sometimes even with -- the corresponding copy.

Vegete - A Fruit Juice, Vegetable Drink and Alcoholic Beverage in One!

Vegete is a canned concoction from Japan containing fruit juice, vegetable juice and 4% alcohol. Think of it as a V8 with a lot more horsepower - and a high coefficient of gag!

Great Invention Idea? A Reservation System for Airplane Toilets.

Is there anyone left who doesn't think the only thing better than traveling by air is having his or her wisdom teeth pulled? Do any of you suspect America is in fact a class based system and not an egalitarian one? If you have any doubts at all about such things United States patent 6329919 should put your doubts to rest once and for all.