For Pedigree, it's all about the dogs—and appealing to dog owners. For Pedigree's advertising firm it's all about "Disruption."
If you have taken to serving drinks in dark rooms so your guests might miss the ugly spots and lint on your glassware, there may be a solution to your problem in the form of a product called Wubeez Glass Cleaning Cloths. Wubeez may sound like a name straight out of Bugs Bunny's mouth, but the cloths promise to do an adult job of removing spots, streaks, and lint from glassware!
As the presidential race gets hotter and heavier, defenders of the right will call out the dogs to let those lefties know just what they think. Of course dogs don't have a vote, but they can bite, so you liberals better watch out. Among dozens and dozens of right wing political t-shirts for dogs, the top 10 are uniquely suited to the instinctive cleverness of a dog. Now, go gingerly ahead; these are some mean dogs!