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Celebrate St. Patrick's Day with Irish Spring's Fun New Ad Concept

Irish Spring Body Wash is using St. Patrick’s Day to launch a Get Irish Now campaign.

Kia Shows Some Soul

Kia hasn't been at the forefront of the industry in the past few months, but that didn't stop them from bringing a hard hitting campaign to the Geneva Motor Show this year. To help promote the personalization capability of the new Kia Soul, they had 3 custom designs present to help kick-start the customization.

8 Poppingly Great Bubble Gum Ads

Bubble gum companies around the world are spreading the message of big fruity bubbles, good breath and minty freshness.

Louis Vuitton Roses, the Right Gift for Japan's White Day

Louis Vuitton... it's the one brand name status-seekers in Japan prize over all the others. On "White Day", Louis Vuitton monogrammed roses will ensure that YOUR name receives the same appreciation.

"Well, at least he drives a Prius"

A recent ad campaign from Toyota brought about a trifecta of highly humorous ads. Each portrays a different scenario in which something "wrong" is happening accompanied by the caption "Well, at least he drives a Prius."

Educating Your Market: The Problem With New Inventions

New inventions are difficult to market. Why? Because despite its many features designed to help the average Joe, in reality, you will always have to educate your target audience for your invention.

So You're an Inventor.. Can you be an Entrepreneur?

Just about anyone can have an idea. Not everyone, however, is an inventor. The truth is most people are just content to have their big idea sitting pretty in some cobwebbed portion of their brain--

Celebrate National Plumbers Day - Inventive Marketing

Why not celebrate April 25 in style this year with a giveaway from Roto Rooter.

The importance of April 25?

National Plumbers Day!


Great Invention Idea? It's a Bird! It's a Plane! No, It's You!!!

As many of you no doubt know, we here in Colorado are blessed with some of the best skiing on earth. Unfortunately, great skiing has a tendency to leave the winter enthusiast with an insatiable desire for more thrills.

St. Patrick's Day Hits the Sneakers Market - Six Stylin' Shoes for the Drinking Holiday

Normally considered a "small" holiday by every brand and company, besides Bud Light, Guiness and every other beer producer that turns their infamous drink green for 24 hours, it appears St. Patrick’s Day may be beginning to gather more of a marketing presense. Here's a look at what some are doing with shoes:

Animal Lovers! Donate Your Weight In Food To Animal Shelters



Photo via Pedigree®Photo via Pedigree®
There is one social cause that is close to the heart of blogger, Absolutely True: shelter animals. When she heard that the Pedigree® company was no longer sending free food to pet shelters, she decided to do something about it. She is challenging all animal lovers to donate their weight in food through Pedigree, because Pedigree will match the donations to your local shelter. And True will award prizes for making the donations!
read more »

A Marketing Solution for the Projected "Death of Magazines"


 

We have all heard the prediction that the growth of the internet is going to lead to the death of printed magazines. read more »

Braille Labels Make Beer Drinking for the Blind No Accident



Thoughtful Braille identification labels impressed into the tops of Japanese beer cans help both the blind and the visually impaired distinguish between alcoholic and non-alcoholic canned beverages.
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The World's Largest Sleepover - Inventive Marketing

This coming June, thousands of girls between the ages of 8 and 14 will be coming together for the largest sleepover in Canadian history.

Great Invention Idea? The Most Unremarkable Animal Toy Ever!


Animal ToyAnimal Toy


My recent investigations into the mysteries of the United States Patent Office, well not so mysterious as it is undiscerning and undiscriminating, has unearthed a whole host of opportunistic patents. That is, the patenting of stuff we've all been doing, independent of the patent process, for centuries. And United States patent 6360693 is perhaps the best (worst?) example of this practice. read more »

10 Teeth Ads You Can Really Sink Your Teeth Into


From local dentists to chewing gum to whitening strips and major toothpaste brands, the message is clear: Take Care of Your Teeth! read more »

Wrinkles, Pimples and More - 8 Blemish-Free Skin Care Ads


Advertisers have your skin blemishes and stresses covered. The following 8 advertisers have found solutions to all of your skin worries! read more »

Great Invention Idea? Disguise for Baldness. (We've All Seen This One Before!)


Comb Hair to Conceal BaldnessComb Hair to Conceal Baldness

Today dear readers, I am turning my blog over to you. That's because I'm stumped. Is United States Patent 4022227 worthy of a patent? Do you consider this an invention? An innovation? Or did Frank and Donald Smith the "inventors" merely lay claim to something men have been doing for centuries? You decide; then let me know what you think. read more »

10 Extra Large and Extra Cheesy Pizza Ads


Pizza is a favorite food and guilty pleasure for many. Check out these 10 great everything pizza ads! read more »

Great Invention Idea? Cure Hiccups with a Zap!


Cure for Hiccups?Cure for Hiccups?

 

We've all heard that a good fright is one way to cure a bout of the hiccups. Admittedly, that's never worked for me, but I'm not the kind of girl who scares easily. (The nutrition label on a bag of Cheetos notwithstanding.) Well it seems back in 2003, Philip Ehlinger, Jr., in the style of a pre-Discovery Channel MythBuster, or an obstinate inventor, you decide, felt this urban legend was worth validating, so he came up with United States patent 7062320 . read more »