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Celebrate National Plumbers Day - Inventive Marketing

Why not celebrate April 25 in style this year with a giveaway from Roto Rooter.

The importance of April 25?

National Plumbers Day!


Great Invention Idea? It's a Bird! It's a Plane! No, It's You!!!

As many of you no doubt know, we here in Colorado are blessed with some of the best skiing on earth. Unfortunately, great skiing has a tendency to leave the winter enthusiast with an insatiable desire for more thrills.

St. Patrick's Day Hits the Sneakers Market - Six Stylin' Shoes for the Drinking Holiday

Normally considered a "small" holiday by every brand and company, besides Bud Light, Guiness and every other beer producer that turns their infamous drink green for 24 hours, it appears St. Patrick’s Day may be beginning to gather more of a marketing presense. Here's a look at what some are doing with shoes:

Animal Lovers! Donate Your Weight In Food To Animal Shelters



Photo via Pedigree®Photo via Pedigree®
There is one social cause that is close to the heart of blogger, Absolutely True: shelter animals. When she heard that the Pedigree® company was no longer sending free food to pet shelters, she decided to do something about it. She is challenging all animal lovers to donate their weight in food through Pedigree, because Pedigree will match the donations to your local shelter. And True will award prizes for making the donations!
read more »

A Marketing Solution for the Projected "Death of Magazines"


 

We have all heard the prediction that the growth of the internet is going to lead to the death of printed magazines. read more »

Braille Labels Make Beer Drinking for the Blind No Accident



Thoughtful Braille identification labels impressed into the tops of Japanese beer cans help both the blind and the visually impaired distinguish between alcoholic and non-alcoholic canned beverages.
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The World's Largest Sleepover - Inventive Marketing

This coming June, thousands of girls between the ages of 8 and 14 will be coming together for the largest sleepover in Canadian history.

Great Invention Idea? The Most Unremarkable Animal Toy Ever!


Animal ToyAnimal Toy


My recent investigations into the mysteries of the United States Patent Office, well not so mysterious as it is undiscerning and undiscriminating, has unearthed a whole host of opportunistic patents. That is, the patenting of stuff we've all been doing, independent of the patent process, for centuries. And United States patent 6360693 is perhaps the best (worst?) example of this practice. read more »

10 Teeth Ads You Can Really Sink Your Teeth Into


From local dentists to chewing gum to whitening strips and major toothpaste brands, the message is clear: Take Care of Your Teeth! read more »

Wrinkles, Pimples and More - 8 Blemish-Free Skin Care Ads


Advertisers have your skin blemishes and stresses covered. The following 8 advertisers have found solutions to all of your skin worries! read more »

Great Invention Idea? Disguise for Baldness. (We've All Seen This One Before!)


Comb Hair to Conceal BaldnessComb Hair to Conceal Baldness

Today dear readers, I am turning my blog over to you. That's because I'm stumped. Is United States Patent 4022227 worthy of a patent? Do you consider this an invention? An innovation? Or did Frank and Donald Smith the "inventors" merely lay claim to something men have been doing for centuries? You decide; then let me know what you think. read more »

10 Extra Large and Extra Cheesy Pizza Ads


Pizza is a favorite food and guilty pleasure for many. Check out these 10 great everything pizza ads! read more »

Great Invention Idea? Cure Hiccups with a Zap!


Cure for Hiccups?Cure for Hiccups?

 

We've all heard that a good fright is one way to cure a bout of the hiccups. Admittedly, that's never worked for me, but I'm not the kind of girl who scares easily. (The nutrition label on a bag of Cheetos notwithstanding.) Well it seems back in 2003, Philip Ehlinger, Jr., in the style of a pre-Discovery Channel MythBuster, or an obstinate inventor, you decide, felt this urban legend was worth validating, so he came up with United States patent 7062320 . read more »

Need This? Vodka-based Musical Machines




We've all been to a wedding reception, a business dinner, or a family gathering that's gone on a little too long. We've all seen someone who insists on making music out of wine glasses, not content to have a single but drunkenly trying to set up a whole scale of glassware. read more »

Great Invention Idea? Cow Fart Monitor & More Bad News About Cows


You want to stick that where?You want to stick that where?


As many of you know, cow gas, or bovine flatulence (farts) and eructation (burps), is suspect when determining the factors that contribute to global warming. Why? The reason is simple: cow gas emits methane gas and according to environmentalists like EarthSave, methane is by far the most important non-CO2 greenhouse gas floating around the atmosphere and threatening the ozone layer. read more »

Great Invention Idea? Cure for Numb Thumb!


A Dangerous Habit?A Dangerous Habit?

If you're anything like me, you spend an inordinate amount of time typing away at your computer. You do so knowing every keystroke brings you one step closer to a carpal tunnel disease diagnosis; every glance at the screen teases your vision with astigmatism. So you buy an ergonomic keypad and mouse pad and you force yourself to look away from the screen every 20 minutes or so. Great! But now there is something else to worry about, something that threatens the great American pastime of television viewing: B.T.N.D. or Button Thumbing Numbness Disorder. Luckily, the cure is not worse than the disease. read more »

One Cool Ad Campaign: Take a Lick!


We've all seen scratch and sniff ads in our favorite magazines, but what about flip and lick ads?

Welch's will be running magazine ads this month that actually allows readers to sample its grape juice by licking the ad! read more »

Who Ya Gonna Call? - 5 Ringworthy Cell Phone Ads


Cell phones are a part of our everyday life and culture. So, look  at how cell phone companies integrate advertising for cell phones and cell phone service into everyday life and culture as well.

Here are 5 of the best from recent cell phone advertising campaigns:  read more »

Looking For The Love Of Your Life? Try ASPCA's "Meet Your Match™"




Have you been seeking a stunning executive type? A love bug who'll cuddle all night? A constant companion or a free spirit?

Your local animal shelter may have just what you're looking for, the ASPCA's Meet Your Match™ (MYM) program. read more »

Great Invention Idea? Bull's-eye Toilet Bowl!


Toilet Bowl with Bull's-eye TargetToilet Bowl with Bull's-eye Target


I'm afraid a quick glance at my articles might give some readers the wrong impression: that I have an affinity for anything relating to bodily functions. In particular, anything people do in the bathroom. Well, those readers are wrong. That being said, today I bring you United States patent 4044405, the toilet bowl bull's-eye! read more »