Siemens is preparing a paper-thin electronic-display technology that could replace the everyday labels on disposable packaging. read more »
Many of us, no doubt, have found ourselves kneeling down before the porcelain god reflecting on the events that brought us there. read more »
Japan's renewed whaling activity has generated loud protests from the world at large. One wonders, just what is done with the meat from hundreds of "scientifically killed" whales? Japanese food company Asian Lunch offers a spicy solution, Whale Curry, though there's something fishy about efforts to curry favor with hungry diners! read more »
Branding is a challenge. Branding is about creating and spreading ideas, messages, and experiences.
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Our Guest Blogger, Ashton Udall, is a partner at Global Sourcing Specialists, a product development and sourcing firm that assists businesses, inventors, and start-ups tap overseas resources to succeed in the global economy.
Recently, he wrote an article on the importance of branding which we thought the readers of InventorSpot.com may enjoy. Here's his article: read more »
My mother always says the way to a man's heart is through his stomach. Well, I don't know about all that, but thanks to Mr. Hirsch I do know the way to my heart is through my man's stomach! United States patent 5,885,614 was issued on March 23, 2000 to Mr. Hirsch for the "Use of Odorants to Treat Male Impotence." That's right, the scents of the season are what really get a guy going! What can I say? ‘Tis really is the season to be jolly! read more »
According to marketing surveys, the over-40 age group represents the largest proportional population of first world countries and it is the most gadget- endowed portion of the population... probably it's their income level. So the challenge for you this holiday is to find some gadgets that the techies on your list may not have.
Curious as to what really sticks in advertising? Ads don't need to be as enormous as billboards or as prominent as the back cover of a magazine, they can simply be stuck in places where you are sure to reach your target market. read more »
Friday, MTV unveiled an Arabic language music video channel. MTV Arabia now provides Arabic music videos, as well as other MTV programs, to Middle Eastern audiences. read more »
A few weeks ago, a 4 oz sample of Skin MD Natural, a Shielding Lotion for the hands, face and body, was sent to me to test and review. I have used it about 3 to 4 times a week. In particular, I have applied it to my hands, elbows, feet, face and knees. I have also allowed my children to use Skin MD on occasion. Below are the results. read more »
One thing I've learned over the years is you can never go wrong by invoking the diet excuse. (This excuse is particularly effective if you are still single.) Of course, you run the risk that a family member will decry your concerns for your figure as nonsense, or worse - for your plan, not your ego - tell you you're too thin as it is. read more »
Triumph International Japan, maker of bras, panties and other women's undergarments is a division of a large German lingerie company but in their marketing they're very, very Japanese. This means they go over the top, as it were, to attract attention to their products and cleverly assocaite them with the latest popular cause. Here are 8 of their most outrageous bizarre bra examples... read more »
A cornucopia of autumn produce and foliage is a traditional holiday favorite, if not a little predictable and overplayed. Yet with some time and planning you can assemble a unique cornucopia centerpiece spilling with gourds in the shape of your own head, or any other shape for that matter! read more »
Want a goofy ringtone? No, a "Goofy" ringtone! Japan may get exactly that when Disney - home of Mickey, Minnie, Winnie and yes, Goofy - and Softbank launch their new mobile phone service next spring! read more »
IKEA furniture is well known for its modern, and innovative design. Is that true of their advertising as well? read more »
Do people really care about the appearance of their workout equipment? Think about it. What do you usually do with your bulky workout equipment once you have finished using it? You put it up, right? It doesn't exactly match with your home décor, so you put it under your bed, in your closet, in a corner, in the garage. Once it's out of sight it's also out of mind. read more »
It is important for companies to do adequate preparation and research before introducing a product into the international marketplace. How easily even "experts" can sometimes fall victim when their in-house marketing department is not fully aware of the local culture. Sometimes hiring a professional marketeer in the country is probably the best option. Otherwise, slogal translations might end up being a total fiasco! read more »
Welcome to my new blog! The following is the first installation in a multi-part series exploring innovative and unusual patents that could help make this your best Thanksgiving celebration ever! read more »
It appears the so called Axe Effect has taken over the world.
The following ten ads from around the world promote the Axe brand and all of its' products. read more »
Hyotan Kara Mizu is a new brand of Japanese mineral water that sets itself apart from its many competitors through its appealing packaging. The reuseable bottles come in 20 different colorful pattern designs and the curvaceous, organic shape is meant to resemble a gourd. read more »