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Marketing

Twitter's FIGS Speaks In Tongues

Hablo Espanol? Parlez-vous Francais? Spriten Ze Deutsche?  "Gazouiller" and "Cinguettare" translates to "Twitter" in French and Italian. But how do you translate English into other languages on the microblogging site?

Confection Commercials Convey Candy Coated Comedy

Notice those giant bags of candy in the aisles of your local market? That means Halloween is almost upon us!  But candy manufacturers don't need a holiday to roll out the marketing machine, wisely integrating some top-notch humor in to sweeten the deal.

iSnack2.0 Was No Vitameatavegamin!

It sounded like a good idea. Create a viral buzz campaign built around a contest to rename Kraft's Vegemite's cream cheese spread first launched in 1923. Out of 48,000 Australian entrants, the food company selected the winner who submitted the name "Vegemite iSnack2.0" because of its inference of making something new out of something old. So what went wrong?

Flip.to, Social Media Tool Creates Evangelists, Buzz & Sales

To promote a brand in today's Web 2.0 milieu, one no longer needs the excessive advertising and promotional budgets that have been previously required in the past. In today's business climate, its important to select social media tools that are cost-efficient, create evangelists,generate a viral buzz and produce sales. With the recent launch and beta test of Flip.to, brands and social media specialists now have access to a tool that can accomplish all those goals.

Antiviral Business Suits Fight H1N1 Swine Flu With Science & Style

Exposure to the H1N1 Swine Flu virus is an extra hazard Japan's frazzled "salarymen" simply do not need. Fear not, honorable office warriors, Haruyama Trading Co. is riding to the rescue with a new line of snazzy looking, flu-fighting business suits!

Social Media Nazi Says "No Twitter For You"

Anyone that remembers the classic Seinfeld episode, "Soup Nazi" will be able to relate to  the current prohibition of Twitter and Facebook in the workplace. Working 9 to 5,  what can an employee do when he or she gets the urge to dip his or her toe in the Twitterstream? Unfortunately, there are too many Social Media Nazis out there throwing the hammer down on this type of activity.

Tweetup In Space, The Final Frontier

Twitter has conquered a lot of international territory around the world, but tweeting into Space is definitely allowing man to go where no man has gone before. Astronauts Nicole Stoff and Jeff Williams who are currently circumnavigating the globe at five miles a second will attend a Tweetup while in space.

Twitter's Landmark Tweet Against Impostors

Twitter's landmark case strikes the first blow at Internet anonymity and identity theft with the issuance of one single tweet. But where is that 140 character message that was responsible for breaking new legal ground? Inquiring minds want to know.

Top Ten Social Media Sex, Lies & Videotaped Tales

On the one hand, social media has connected us with our fellow man (and woman) in a much more upfront and personal way. On the other hand, social media has connected us with our fellow man (and woman) in a much more upfront and personal way!

McDonalds McTweets Born Too Late?

McDonalds has finally set up shop in the Twitterverse. But is it too late? McDonalds' movies, videos, blogs, social networks and Web sites have been cropping up all over the social media landscape for the last five years. And unfortunately they are not singing the praises of the hamburger joint giant.

Jewnail Cosmetics Look Good, Sound Nasty

Jewnail, a range of women's nail care and cosmetic products from Jill&Lovers of Japan, may have an unfortunate name but it's really about fashion, not fascism.

One Billion Hours Of Sex In Second Life?

In slightly over six years, the members of Second Life have lived out over one billion hours in a virtual world. To give you a sense of the popularity of SL, one billion hours equates to slightly over 115,000 years. With that much time on our hands, you can imagine what kind of trouble we can get ourselves into!

Pepsi Azuki, Japan's Weird Seasonal Soda for Has Beans

Pepsi Japan has done it again - the seasonal, weird, limited-time flavor of Pepsi Azuki soda exudes  the rich maroon hue and subtle sweet taste of prepared red Azuki beans.

Google Wave Wants You!

It's a little bit county! It's a little bit rock 'n roll! It's one over-sized network mash-up! Google Wave is part Outlook, IM, calendar, Twitter, wiki, spreadsheets/docs/presentation, picture sharing, social media, forums, maps and just about everything else on the web, but the kitchen sink! It's what some have called "email on steroids."

Kutano,Twitter's Super-Charged Search Engine Is Enhanced By Google Sidewiki

Twitter's cool search engine gets an added boost of fire power from Google Sidewiki. On September 29, 2009 both apps joined forces to improve the effectiveness of Kutano's search capability.