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Marketing

The 5 Tackiest Invention Ideas for Easter Ever!

There is no religious holiday of more importance to a Christian than Easter. To this end, some inventors wish to provide believers with helpful symbols and trinkets to assist or focus their faith. Then there are the others: inventors who capitalize on - exploit? - this kind of solemnity with their own particular tacky take on the holiday. In my opinion, the following patents illustrate this point exactly. What do you think?

Hunting for Eggs -11 Interesting Uses of Eggs in Advertising

When you think of Easter, amongst other things, many of us think of eggs. Perhaps some Cadbury chocolate eggs or the dyed, bright colored Easter eggs kids find in Easter egg hunts.

The following ads take a different look at eggs, and companies around the world use the incredible egg in advertising for a variety of products.


Peter Piper Picked A PickleSickle?

 

Yep. It's going to be the new tongue twister: "Peter Piper picked a peck of PickleSickle Pops." That would certainly tickle the co-founders of PickleSickle.com. They make the puckable PickleSickle Pop and market it primarily to schools, the very place such a tongue twister might thrive.

Sucking pickle pops may not sound like your thing, but pucker-up and read on...

 

New Rolleiflex MiniDigi AF5.0 Redefines a Camera Classic

The original Rolleiflex twin-lens 6x6 camera was a photographer's dream come true when it was first introduced in 1929, and Rollei still makes a similar camera today. Leave it to Japan's Komomura Corp., however, to pay tribute to the Rollei 6x6 by creating a 5 megapixel mini digital version that takes the concept of "retro cute" to a new level.

The Creepy Ad Campaign for Stella Espresso Coffee

This ad campaign from Stella Espresso Coffee shows coffee drinkers in Italy just how strong their coffee is and how much “bite” it really has.

The Luck of the Irish - Soda Cans

Diet Coke recently took a non-Saint Patrick's Day promotion to Ireland.

Pontiac Lets You Name Your Own Sport Truck

For months there have been rumors of a Pontiac G8 based Sport Truck, called an Ute in Australia. At the Chicago Auto Show, GM showed of the GMC Denali XT Concept, but said it was a hit or miss for production. Now, Pontiac has broken the silence and offered up some information, including the fact that you can name the new Ute.

Celebrate St. Patrick's Day with Irish Spring's Fun New Ad Concept

Irish Spring Body Wash is using St. Patrick’s Day to launch a Get Irish Now campaign.

Kia Shows Some Soul

Kia hasn't been at the forefront of the industry in the past few months, but that didn't stop them from bringing a hard hitting campaign to the Geneva Motor Show this year. To help promote the personalization capability of the new Kia Soul, they had 3 custom designs present to help kick-start the customization.

8 Poppingly Great Bubble Gum Ads

Bubble gum companies around the world are spreading the message of big fruity bubbles, good breath and minty freshness.

Louis Vuitton Roses, the Right Gift for Japan's White Day

Louis Vuitton... it's the one brand name status-seekers in Japan prize over all the others. On "White Day", Louis Vuitton monogrammed roses will ensure that YOUR name receives the same appreciation.

"Well, at least he drives a Prius"

A recent ad campaign from Toyota brought about a trifecta of highly humorous ads. Each portrays a different scenario in which something "wrong" is happening accompanied by the caption "Well, at least he drives a Prius."

Educating Your Market: The Problem With New Inventions

New inventions are difficult to market. Why? Because despite its many features designed to help the average Joe, in reality, you will always have to educate your target audience for your invention.

So You're an Inventor.. Can you be an Entrepreneur?

Just about anyone can have an idea. Not everyone, however, is an inventor. The truth is most people are just content to have their big idea sitting pretty in some cobwebbed portion of their brain--

Celebrate National Plumbers Day - Inventive Marketing

Why not celebrate April 25 in style this year with a giveaway from Roto Rooter.

The importance of April 25?

National Plumbers Day!


Great Invention Idea? It's a Bird! It's a Plane! No, It's You!!!

As many of you no doubt know, we here in Colorado are blessed with some of the best skiing on earth. Unfortunately, great skiing has a tendency to leave the winter enthusiast with an insatiable desire for more thrills.

St. Patrick's Day Hits the Sneakers Market - Six Stylin' Shoes for the Drinking Holiday

Normally considered a "small" holiday by every brand and company, besides Bud Light, Guiness and every other beer producer that turns their infamous drink green for 24 hours, it appears St. Patrick’s Day may be beginning to gather more of a marketing presense. Here's a look at what some are doing with shoes:

Animal Lovers! Donate Your Weight In Food To Animal Shelters



Photo via Pedigree®Photo via Pedigree®
There is one social cause that is close to the heart of blogger, Absolutely True: shelter animals. When she heard that the Pedigree® company was no longer sending free food to pet shelters, she decided to do something about it. She is challenging all animal lovers to donate their weight in food through Pedigree, because Pedigree will match the donations to your local shelter. And True will award prizes for making the donations!
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A Marketing Solution for the Projected "Death of Magazines"


 

We have all heard the prediction that the growth of the internet is going to lead to the death of printed magazines. read more »

Braille Labels Make Beer Drinking for the Blind No Accident



Thoughtful Braille identification labels impressed into the tops of Japanese beer cans help both the blind and the visually impaired distinguish between alcoholic and non-alcoholic canned beverages.
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