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Marketing

Consumer-Generated Ads vs Mad Men

Web 2.0 has not only ushered in social media, it fostered a movement of consumer-generated content and crowdsourcing. We can believe and trust in things we read and view if its endorsed by one of our friends, business associates or social networks chums. Traditional advertising? ... not so much! Consumer-generated content as a sea-change has gained so much traction that even advertising in a lot of respects is now controlled by the public.

Advertising In Your Face: Product Placement Slaps Consumers Around With Brand Recognition

You may not feel it, but while you're watching your favorite movie or TV show, advertisers are slapping you in the face with product imagery to keep you - as a consumer - aware of what's out there.  Want a few examples?

Top Ten Massive Multiplayer Online Games on Facebook

So why are they called "Massive Multiplayer Online" Games, or MMOs for short? Because the popularity of social media gaming has gone through roof and the numbers of players now engaged have skyrocketed into the millions. While many MMOs can be played on stand-alone systems like Play Station, Nintendo and Xbox game players, the latest trend is registering for the online versions of these games on the world's largest social network...Facebook!

Will Microsoft's LookingGlass Shed New Light On Social Media?

Mining social media has been an illusive task. A multitude of analytics are available, but no one comprehensive tool to really cut through the clutter. A new product in development by Microsoft Advertising under the code-name "LookingGlass" may be the help brands are looking for. It claims to monitor and analyze social networks up close and personal.

Top Five Hotel Mobile Apps

Although a little late to the party, hotels are finally jumping on the mobile app band-wagon. The development of free applications can now extend a hotel's service beyond the front desk, beyond its Web site... right onto your mobile device. Since hotel guests are always on the go, whether for business or pleasure, what better access is there than getting one's hotel info right on their smartphone?

Tokyo Game Show 2009 Booth Companions Shatter Stereotypes - NOT!

Come for the gaming, stay for the girls! The 2009 Tokyo Game Show got off to a bang with the Parading Of The Booth Babes, or "Companions" as they're currently called.

OneForty - The Apple Store Of Twitter Apps?

Apps, Apps, Apps! Everywhere you look, there is a new all-purpose-handy-dandy-must-have-app to enhance your Twitter experience. It was only a matter of time for someone to consider opening up a store where you can shop to your heart's content off of one Web site versus the hundreds that are out there.

Google's Sidewiki Profiles Internet Users?

The ubiquitous Google never content to remain idle and like the Pac Man of yesteryear gobbling up everything in site is now setting its cross-hairs on YOU. This time out, they are introducing the Google Sidewicki which will be added to the Google Toolbar and will allow the entire Internet universe to leave comments about pages they surf on the Web.


“I’ma Let You Finish” Novelty T-Shirts Mock The Viral Kanye West Phemonenon

Kanye West's recent MTV Video Music Awards invasion created a media frenzy and went viral with a number of related videos beginning with the opening the rap star used when going onstage to interrupt Taylor Swift's award acceptance speech, "I'ma let you finish..." It's a statement that has become forever imbedded in pop culture jargon and it's also inspired fashion.

Facebook Movie Makes Geekdom Sexy!

From a Harvard dorm room to a multibillion dollar enterprise, the origins of the dynamic trio who created the social network goliath Facebook is virtually unknown to the general public. Sex and the social network  apparently go hand and hand. Who would have thunk?

Swift.fm Offers Swifter Music Sharing On Twitter

Do you share music via Twitter? Want more flexibility and functionality in how you share your music with your Twitter followers? Swift.fm can turn your MP3s into a custom radio station for your tweeps, and swiftlisting is reciprocal.

Romanian Medical Center Has Unique Ad Campaign That May Put Them Out of Business

Sick and tired of the current health care situation?  Check out this clever ad campaign for Rosana Medical.  If successful we'll see an example of "If there were more companies like you, there would be less companies like you."

Ashton Kutcher, King Of All Social Media!

A battle with CNN proved he was 'King of the Hill' on Twitter (with now over 3.6 million followers), and an updated version of 'Candid Camera' called 'Punk'd," were some of the initiatives Ashton Kutcher accomplished after starting his own social media company called "Katalyst Media."

Foursquare & Crowd-Sourced Evangelists Tweak Loyalty Marketing

Many brands are trying to harness the power of social media for monetization purposes. Traditional marketing, by itself can no longer achieve the levels of success it reached in the past. However when combining both old and new school, one could benefit from the synergies that are created, and Foursquare is positioning itself to do just that.

'Twitter Wit' Is The New Algonquin Roundtable

Endorsed with a foreword by Biz Stone, Twitter Wit is the new Harper Collins collection of "the funniest tweets of all time."  Satiric humor in 140 characters or less includes one-liners from some of the Twitterati's most famous wordsmiths including Stephen Colbert, Sarah Silverman, Stephen Fry in addition to many more unknown would-be humorists.