Marketing

McDonalds McTweets Born Too Late?

McDonalds has finally set up shop in the Twitterverse. But is it too late? McDonalds' movies, videos, blogs, social networks and Web sites have been cropping up all over the social media landscape for the last five years. And unfortunately they are not singing the praises of the hamburger joint giant.

Jewnail Cosmetics Look Good, Sound Nasty

Jewnail, a range of women's nail care and cosmetic products from Jill&Lovers of Japan, may have an unfortunate name but it's really about fashion, not fascism.

One Billion Hours Of Sex In Second Life?

In slightly over six years, the members of Second Life have lived out over one billion hours in a virtual world. To give you a sense of the popularity of SL, one billion hours equates to slightly over 115,000 years. With that much time on our hands, you can imagine what kind of trouble we can get ourselves into!

Pepsi Azuki, Japan's Weird Seasonal Soda for Has Beans

Pepsi Japan has done it again - the seasonal, weird, limited-time flavor of Pepsi Azuki soda exudes  the rich maroon hue and subtle sweet taste of prepared red Azuki beans.

Google Wave Wants You!

It's a little bit county! It's a little bit rock 'n roll! It's one over-sized network mash-up! Google Wave is part Outlook, IM, calendar, Twitter, wiki, spreadsheets/docs/presentation, picture sharing, social media, forums, maps and just about everything else on the web, but the kitchen sink! It's what some have called "email on steroids."

Kutano,Twitter's Super-Charged Search Engine Is Enhanced By Google Sidewiki

Twitter's cool search engine gets an added boost of fire power from Google Sidewiki. On September 29, 2009 both apps joined forces to improve the effectiveness of Kutano's search capability.

Consumer-Generated Ads vs Mad Men

Web 2.0 has not only ushered in social media, it fostered a movement of consumer-generated content and crowdsourcing. We can believe and trust in things we read and view if its endorsed by one of our friends, business associates or social networks chums. Traditional advertising? ... not so much! Consumer-generated content as a sea-change has gained so much traction that even advertising in a lot of respects is now controlled by the public.

Advertising In Your Face: Product Placement Slaps Consumers Around With Brand Recognition

You may not feel it, but while you're watching your favorite movie or TV show, advertisers are slapping you in the face with product imagery to keep you - as a consumer - aware of what's out there.  Want a few examples?

Top Ten Massive Multiplayer Online Games on Facebook

So why are they called "Massive Multiplayer Online" Games, or MMOs for short? Because the popularity of social media gaming has gone through roof and the numbers of players now engaged have skyrocketed into the millions. While many MMOs can be played on stand-alone systems like Play Station, Nintendo and Xbox game players, the latest trend is registering for the online versions of these games on the world's largest social network...Facebook!

Will Microsoft's LookingGlass Shed New Light On Social Media?

Mining social media has been an illusive task. A multitude of analytics are available, but no one comprehensive tool to really cut through the clutter. A new product in development by Microsoft Advertising under the code-name "LookingGlass" may be the help brands are looking for. It claims to monitor and analyze social networks up close and personal.

Top Five Hotel Mobile Apps

Although a little late to the party, hotels are finally jumping on the mobile app band-wagon. The development of free applications can now extend a hotel's service beyond the front desk, beyond its Web site... right onto your mobile device. Since hotel guests are always on the go, whether for business or pleasure, what better access is there than getting one's hotel info right on their smartphone?

Tokyo Game Show 2009 Booth Companions Shatter Stereotypes - NOT!

Come for the gaming, stay for the girls! The 2009 Tokyo Game Show got off to a bang with the Parading Of The Booth Babes, or "Companions" as they're currently called.

OneForty - The Apple Store Of Twitter Apps?

Apps, Apps, Apps! Everywhere you look, there is a new all-purpose-handy-dandy-must-have-app to enhance your Twitter experience. It was only a matter of time for someone to consider opening up a store where you can shop to your heart's content off of one Web site versus the hundreds that are out there.

Google's Sidewiki Profiles Internet Users?

The ubiquitous Google never content to remain idle and like the Pac Man of yesteryear gobbling up everything in site is now setting its cross-hairs on YOU. This time out, they are introducing the Google Sidewicki which will be added to the Google Toolbar and will allow the entire Internet universe to leave comments about pages they surf on the Web.


“I’ma Let You Finish” Novelty T-Shirts Mock The Viral Kanye West Phemonenon

Kanye West's recent MTV Video Music Awards invasion created a media frenzy and went viral with a number of related videos beginning with the opening the rap star used when going onstage to interrupt Taylor Swift's award acceptance speech, "I'ma let you finish..." It's a statement that has become forever imbedded in pop culture jargon and it's also inspired fashion.