My recent investigations into the mysteries of the United States Patent Office, well not so mysterious as it is undiscerning and undiscriminating, has unearthed a whole host of opportunistic patents. That is, the patenting of stuff we've all been doing, independent of the patent process, for centuries. And United States patent 6360693 is perhaps the best (worst?) example of this practice. read more »
From local dentists to chewing gum to whitening strips and major toothpaste brands, the message is clear: Take Care of Your Teeth! read more »
Advertisers have your skin blemishes and stresses covered. The following 8 advertisers have found solutions to all of your skin worries! read more »
Today dear readers, I am turning my blog over to you. That's because I'm stumped. Is United States Patent 4022227 worthy of a patent? Do you consider this an invention? An innovation? Or did Frank and Donald Smith the "inventors" merely lay claim to something men have been doing for centuries? You decide; then let me know what you think. read more »
Pizza is a favorite food and guilty pleasure for many. Check out these 10 great everything pizza ads! read more »
We've all heard that a good fright is one way to cure a bout of the hiccups. Admittedly, that's never worked for me, but I'm not the kind of girl who scares easily. (The nutrition label on a bag of Cheetos notwithstanding.) Well it seems back in 2003, Philip Ehlinger, Jr., in the style of a pre-Discovery Channel MythBuster, or an obstinate inventor, you decide, felt this urban legend was worth validating, so he came up with United States patent 7062320 . read more »
We've all been to a wedding reception, a business dinner, or a family gathering that's gone on a little too long. We've all seen someone who insists on making music out of wine glasses, not content to have a single but drunkenly trying to set up a whole scale of glassware. read more »
As many of you know, cow gas, or bovine flatulence (farts) and eructation (burps), is suspect when determining the factors that contribute to global warming. Why? The reason is simple: cow gas emits methane gas and according to environmentalists like EarthSave, methane is by far the most important non-CO2 greenhouse gas floating around the atmosphere and threatening the ozone layer. read more »
If you're anything like me, you spend an inordinate amount of time typing away at your computer. You do so knowing every keystroke brings you one step closer to a carpal tunnel disease diagnosis; every glance at the screen teases your vision with astigmatism. So you buy an ergonomic keypad and mouse pad and you force yourself to look away from the screen every 20 minutes or so. Great! But now there is something else to worry about, something that threatens the great American pastime of television viewing: B.T.N.D. or Button Thumbing Numbness Disorder. Luckily, the cure is not worse than the disease. read more »
We've all seen scratch and sniff ads in our favorite magazines, but what about flip and lick ads?
Welch's will be running magazine ads this month that actually allows readers to sample its grape juice by licking the ad! read more »
Cell phones are a part of our everyday life and culture. So, look at how cell phone companies integrate advertising for cell phones and cell phone service into everyday life and culture as well.
Here are 5 of the best from recent cell phone advertising campaigns: read more »
Have you been seeking a stunning executive type? A love bug who'll cuddle all night? A constant companion or a free spirit?
Your local animal shelter may have just what you're looking for, the ASPCA's Meet Your Match™ (MYM) program. read more »
I'm afraid a quick glance at my articles might give some readers the wrong impression: that I have an affinity for anything relating to bodily functions. In particular, anything people do in the bathroom. Well, those readers are wrong. That being said, today I bring you United States patent 4044405, the toilet bowl bull's-eye! read more »
Coasters have become a popular form of advertising around the world. The following coasters were used in bars around the world to promote everything from beer to the prevention of drunk driving and hardware stores.Here are 5 recent cool coaster ads:
Celebrate this Valentine's Day with more than just flowers and candy. Celebrate with a healthy heart! These ads promote healthy living and their products in a eye-catching and entertaining way:
Japan's Kit Kat chocolate bars are legendary for their seemingly endless variety of flavors, sizes and formats. How does one top that kind of success? By turning an ephemeral snack into an online game that keeps your interest - long after the candy is gone! read more »
Too lazy to write your own love letter to your significant other this Valentine's Day? read more »
Valentine's Day is just around the corner and that means that once again you are confronted with a holiday that is likely to put a little extra meat on your bones. The irony of all this is that that extra meat on your bones often greatly decreases your chances of being someone's Valentine! So, what will you do if you've resolved not to eat any chocolates this coming Thursday? How about looking to the United States Patent Office for a couple of incentives to help you with your resolve? read more »
Love is in the air... if you love garlic, that is! "Black Power" Garlic Chocolates, marketed by a Japanese garlic company just in time for Valentine's Day, use only the finest black fermented garlic for a truly scent-sual romantic experience. read more »