Marketing

Facebook Movie Makes Geekdom Sexy!

From a Harvard dorm room to a multibillion dollar enterprise, the origins of the dynamic trio who created the social network goliath Facebook is virtually unknown to the general public. Sex and the social network  apparently go hand and hand. Who would have thunk?

Swift.fm Offers Swifter Music Sharing On Twitter

Do you share music via Twitter? Want more flexibility and functionality in how you share your music with your Twitter followers? Swift.fm can turn your MP3s into a custom radio station for your tweeps, and swiftlisting is reciprocal.

Romanian Medical Center Has Unique Ad Campaign That May Put Them Out of Business

Sick and tired of the current health care situation?  Check out this clever ad campaign for Rosana Medical.  If successful we'll see an example of "If there were more companies like you, there would be less companies like you."

Ashton Kutcher, King Of All Social Media!

A battle with CNN proved he was 'King of the Hill' on Twitter (with now over 3.6 million followers), and an updated version of 'Candid Camera' called 'Punk'd," were some of the initiatives Ashton Kutcher accomplished after starting his own social media company called "Katalyst Media."

Foursquare & Crowd-Sourced Evangelists Tweak Loyalty Marketing

Many brands are trying to harness the power of social media for monetization purposes. Traditional marketing, by itself can no longer achieve the levels of success it reached in the past. However when combining both old and new school, one could benefit from the synergies that are created, and Foursquare is positioning itself to do just that.

'Twitter Wit' Is The New Algonquin Roundtable

Endorsed with a foreword by Biz Stone, Twitter Wit is the new Harper Collins collection of "the funniest tweets of all time."  Satiric humor in 140 characters or less includes one-liners from some of the Twitterati's most famous wordsmiths including Stephen Colbert, Sarah Silverman, Stephen Fry in addition to many more unknown would-be humorists.

Sleepless In Toothpaste Land? Try Pearly Dreams

"Sleepless in toothpaste land?" may sound like a weird title for a column about a toothpaste. But Pearly Dreams is a weird toothpaste. It's supposed to make you... sleep. There are all kinds of solutions for sleeplessness... tapes, meditation, sleeping pills, sex, supplements, drinking till you pass out.... why not one more?

Could The Fiefdom Of Foursquare Become The New Twittersphere?

Many people have been talking about the next Google (including myself) for the last ten years. Yet they still remain king of the hill. Similarly isn't it daunting to think that in a little over 3 years the microblogging darling of the investment world recently valued at one billion dollars could possibly be supplanted by a location-based game, the likes of Foursquare? Yet, there are those that have jumped on that band wagon.

Google's Desktop Search To Synch With Mobiles, But When?

Mobile Search is growing faster than Desktop Search and in some countries its the primary means for people to search today. However when originating a search at home or in office wouldn't it be great if you could transfer that search query to your mobile to obtain updates when you're on the go?

Could Tag Technology Replace Google Search?

There are several stand-alone augmented reality apps that have been developed for our mobiles, but similar to our cellphone being Internet-enabled, when will technology advance our smartphones to become totally integrated with Augmented reality? Is Tag Technology the answer?

Bing Mobile Seeks Coup D'Etat!

While Google's hold on "traditional" search on PCs far exceeds its competition, Microsoft is hoping its new search engine, Bing will soon dominate the burgeoning marketplace of mobile search. Can the little-engine-that-could score a coup d'etat?

TV's Going To Pot - Cannabis Planet Launches!

When someone tells you that TV is "going to pot," you can now take them literally, because "all things marijuana" has found a TV channel it can call its own!  It's the latest in a new wave of niche marketing where TV programming is devoted to one topic!

Smoking Ads - Then & Now

It's no secret that the perception of cigarettes has changed over the past few decades.  Gone are the days of gusto smoking cowboys and gimicky slogans.  Now advertisers actually attempt to influence the public to avoid, yet still actively purchase, cigarettes.  Let's take a look at how a few of these ad campaigns have changed...

Habitat Turning Hashtag Spam Into 'Green Eggs & Ham'?

The power of social media and real-time search can turn on anyone in a moment's notice when misconduct online takes the spotlight. As evidenced recently by Kanye West, Joe Wilson, United Airlines and countless others, there are no "get out of jail free cards," when individuals and brands misbehave badly. The immediacy and the transparency of social media will catch you every time.

Cup Noodle Meets Louisiana Gumbo - That's Hot

Cup Noodle, long stereotyped as subsistence food for college students and basement dwelling bachelor geeks, is getting an extreme makeover, home cooking edition. Maruchan's "New Orleans Style Gumbo Noodle" is the first hot shot in the battle to make instant ramen cool.