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Marketing

Helping the Homeless : 10 Brilliant Ads from Around the World


What better way to create community awareness of serious problems going on not only in your backyard but around the world than with advertising.

Here's 10 great ads from around the world highlighting the problem of homelessness: read more »

Whose Bright Idea Was That? The New York Times Magazine Ideas of 2007



The GombocThe Gomboc

They're not the best, not all the most promising .... They're not even the most popular. The ideas are not necessarily good ideas. They are not categorized by science, technology, or other standard classifications -- only alphabetically ordered. But the New York Times Magazine's 7th Annual Year In Ideas has picked 70 ideas just for your interest that have been percolating around the world in 2007. read more »

A 500 Horsepower Salute to Our Military


Patriot Edition MustangPatriot Edition Mustang

In the past, Saleen Automotive has been responsible for some of the most impressive machines on the road. They thrive off high-powered quick revving motors and the overwhelming sense of freedom you get when sitting behind one. Just recently, they decided to pay a tribute to the men and women who are fighting for those freedoms. read more »

Great Invention Idea? Robotic Massage Hand


Cyborg Hand MassageCyborg Hand Massage

Have you ever longed for a gentle reassuring touch throughout the day? Would you welcome an occasional touch, rub, or connection to another without all the messy human entanglements that often accompany such a sweet gesture? read more »

Trendy Stun Guns for Women Now Come in Pink



"Taser", the popularly used term for any make of stun gun... it's the new buzzword (pardon the pun) on the news and online. Now stun guns are being marketed to women and the offerings run the gamut from shockingly sexist to insufferably cute.
read more »

Protecting the Environment with 5 Brilliant Ads


According to their website, the NRDC is the nation's most effective environmental action organization. They use law, science and the support of 1.2 million members and online activists to protect the planet's wildlife and wild places and to ensure a safe and healthy environment for all living things. read more »

To share their message, they have been known to use some very creative and nontraditional advertising techniques. Here are 5 of their best:

Report Cards Used for Advertising in Elementary Schools


Earlier this month, the Campaign for a Commercial-Free Childhood demanded that McDonald’s immediately stop advertising on children’s report cards. read more »

Great Invention Idea? Nicotine Based Dental Care


smoker smilesmoker smile

Thanks to Henry Petroski's book, "The Toothpick: Technology and Culture," I've learned that the toothpick has both an illustrious history and some interesting applications. But I wonder what Petroski would say about a group of patents I've termed, "addiction hygiene?"
read more »

Great Invention Idea? Pee for Fun and Prizes with the Urinator!


Patent Improves with Prizes!Patent Improves with Prizes!

For years I've been haunted by a musical potty and its innocent reward system. Why is it that adults don't have anything besides toilet paper to remind us how grand it is to take part in adult civilized society? Well, we do now. read more »

One Amazing Packaging Idea from Siemens


Siemens is preparing a paper-thin electronic-display technology that could replace the everyday labels on disposable packaging. read more »

Great Invention Idea? Toilet Headrest Steadies You in Your Hour of Need


Toilet Forehead SupportToilet Forehead Support

Many of us, no doubt, have found ourselves kneeling down before the porcelain god reflecting on the events that brought us there. read more »

Whale Curry Adds Spice to Japan's Traditional, Controversial Dish



Japan's renewed whaling activity has generated loud protests from the world at large. One wonders, just what is done with the meat from hundreds of "scientifically killed" whales? Japanese food company Asian Lunch offers a spicy solution, Whale Curry, though there's something fishy about efforts to curry favor with hungry diners!
read more »

A Product Brand is Hard to Get and Essential to Keep


Branding is a challenge. Branding is about creating and spreading ideas, messages, and experiences.

* * * * *

Our Guest Blogger, Ashton Udall, is a partner at Global Sourcing Specialists, a product development and sourcing firm that assists businesses, inventors, and start-ups tap overseas resources to succeed in the global economy.

Recently, he wrote an article on the importance of branding which we thought the readers of InventorSpot.com may enjoy. Here's his article: read more »

Great Invention Idea? Treatment for Male Impotence Found in Your Pantry


My mother always says the way to a man's heart is through his stomach. Well, I don't know about all that, but thanks to Mr. Hirsch I do know the way to my heart is through my man's stomach! United States patent 5,885,614 was issued on March 23, 2000 to Mr. Hirsch for the "Use of Odorants to Treat Male Impotence." That's right, the scents of the season are what really get a guy going! What can I say? ‘Tis really is the season to be jolly! read more »

10 Must-Have Gadget Gift Ideas For Techies Over 40


 

Robot Skin Icon - Norelco ArcitecRobot Skin Icon - Norelco Arcitec

According to marketing surveys, the over-40 age group represents the largest proportional population of first world countries and it is the most gadget- endowed portion of the population... probably it's their income level. So the challenge for you this holiday is to find some gadgets that the techies on your list may not have.


read more »

13 Ads That Really Stick - Smartest Ways to Use Stickers


Curious as to what really sticks in advertising? Ads don't need to be as enormous as billboards or as prominent as the back cover of a magazine, they can simply be stuck in places where you are sure to reach your target market. read more »

Pimp My Ride Going To The Middle East ?


mtvarabiamtvarabia

Friday, MTV unveiled an Arabic language music video channel. MTV Arabia now provides Arabic music videos, as well as other MTV programs, to Middle Eastern audiences. read more »

Chocolate Bar Stickers Tell You When to Taste


Morinaga, one of Japan's biggest candy & chocolate companies, has come up with an engaging idea to boost the popularity of their premium Dars chocolate: a temperature sensing sticker that indicates when "high quality mouth meltiness" has been achieved.
read more »

Skin MD, Shielding Lotion and My Soft Hands : Review


A few weeks ago, a 4 oz sample of Skin MD Natural, a Shielding Lotion for the hands, face and body, was sent to me to test and review. I have used it about 3 to 4 times a week. In particular, I have applied it to my hands, elbows, feet, face and knees. I have also allowed my children to use Skin MD on occasion. Below are the results. read more »

Thanksgiving Patents - Part 4: Avoid Holiday Drama & Weight Gain This Year


Appetite SuppressorAppetite Suppressor

One thing I've learned over the years is you can never go wrong by invoking the diet excuse. (This excuse is particularly effective if you are still single.) Of course, you run the risk that a family member will decry your concerns for your figure as nonsense, or worse - for your plan, not your ego - tell you you're too thin as it is. read more »