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Marketing

Tokyo's Mayonnaise Restaurant Charges To Hold Personalized Bottles of Mayonnaise



Hold the mayo? Never at Tokyo's Mayonnaise Kitchen, where the topping takes top billing and the king of condiments is rich, calorie-laden mayonnaise!
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Hearing Aids Just Got Cool and Sexy

What do baby boomers have in common with the babe and hunk in these pictures? Not too much; don't get your hopes up.

These bare beauties are going to sell boomers the hearing aids we need, or will need very soon. Wait. Not hearing aids... PCA's - Personal Communication Aids.

Hearing Aids Just Got Cool and Sexy


What do baby boomers have in common with the babe and hunk in these pictures? Not too much; don't get your hopes up.

These bare beauties are going to sell boomers the hearing aids we need, or will need very soon. Wait. Not hearing aids... PCA's - Personal Communication Aids. read more »

Goodbye Afro Ken, Hello Kitty!


Love it or hate it, the Japan's Hello Kitty has become a global icon. Why has Hello Kitty succeeded while more appealing and refreshing characters like Afro Ken have failed? And who or what is "Afro Ken" anyway? read more »

Dogs Can't Bite Michael Vick After All


The original design.The original design. The new design.The new design.

 

 

 

 

 

 

 

 

Somewhere along the line, the three guys who came up with the "Michael Vick Dog Chew Toy" got busted by copyright law and had to change the design and the name of the toy, because Michael Vick's likeness and name really belongs to the NFL.

Not to worry. The new "Vick's Dog Chew Toy" is on its way. The only thing you'll have to do is decide what price you'll pay for it. read more »

Great Green Ads - Best Environmental Ad Campaigns


It appears that some of the most creative and inventive advertising is coming from nonprofits these days.

This week,I've been taking a look at the nonprofits and "for a good cause" marketing techniques. Earlier this week, we looked at the Anti-Smoking Campaigns. Today, we turn to the the advertising campaigns being used to Help Save Our Environment:

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Six Degrees of Kevin Bacon’s Innovative Charity Site


Have you heard of Six Degrees of Kevin Bacon? No? Well, if you haven't, it's a trivia game from the 1990's that works like this: a group of players tries to connect any film actor in history to Kevin Bacon as quickly as possible and in as few links as possible. Kevin Bacon was smart enough to take advantage of this game and use it for his career in commercials, TV show appearance, etc. This year Kevin has gone a degree further and is using the six degrees concept for a greater good. read more »

Top 10 Most Creative Anti-Smoking Ad Campaigns


It appears that some of the most creative and inventive advertising is coming from nonprofits these days.

This month, I will be taking a look at the nonprofits and "for a good cause" marketing techniques. Today, we turn to the the advertising campaigns being used to increase awareness about the bad effects of smoking.

How would you urge people to stop smoking?

Here's my picks for some of the most interesting and effective: read more »

Sweet & Sexy Leah Dizon: The First "Planet Idol"?



Leah Dizon breaks the mold of so-called Japanese Idols: she's multi-talented, multi-ethnic and has universal appeal that makes a mockery of national borders. Signed by toy maker Bandai to represent their new clothing line, the 20-year old singer, model and TV star is poised for mega-stardom. Today Japan, tomorrow the world!
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The Creative Marketing Around Breast Cancer Awareness


I could go on for weeks and weeks about all of the promotion and marketing that has been created to build breast cancer awareness. From the Susan G. Komen foundation to the Breast Cancer 3 Day Walk to the mammogram reminder messaging, it seems that the groups fighting the cause have thought of everything possible to keep women informed and healthy. read more »

Japan Screams for Jellyfish Ice Cream



Plagued by an invasion of gooey, slimy 440 pound jellyfish that are clogging fishing nets, eating valuable fish and putting the sting on profits, Japan's fisherman are turning to unusual solutions to cope with the slimy pests - such as turning them into ice cream.
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Real Beauty - Dove and Nike - Inventive Marketing


By this point, you have all seen the Dove Real Beauty Campaign. read more »

Pedigree - Calling All Dogs - Inventive Marketing


 Pedigree has had some amazing outdoor advertising over the past year. read more »

Japanese Bank Features Ads, Slots and Cellphone Access



Caught between fierce competition for customers and constant pressure to reduce fees, Japan's Ogaki Kyoritsu Bank is now featuring short commercial ads at some of its ATMs in exchange for half-price fees. The ads are just the latest attempt by OK to lure new business by using innovative marketing techniques.
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15 Ads That Prove Sex Sells... Best?

Sex sells. Check out these ads that prove sex really does sell.


Airplanes as Billboards - Inventive Marketing


You would not believe what they can do with airplanes these days... read more »

Live Blog and Recap of ABC's American Inventor: Episode 206 (Season 2 Episode 6)


American Inventor Show Recap

Unfortunately, Seth will not be able to do his live blog posting this week. We will try to have a recap summary of the show for later this evening but will not be able to provide a live blog. We apologize for any inconvenience.

In the meantime, please share your comments on the show.
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Unusual and Unique Business Cards Make for Smart Marketing


 

What better way to market yourself than your business card.

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The Top 10 Weirdest and Funniest Japanese Condoms


Fans of "The Fast and the Furious: Tokyo Drift" know that Japanese can burn rubber with the best of them. Need proof? Here are the the top 10 most interesting, unusual and downright weird ways Japan's condom manufacturers seek to beat off the competition in the rubbery race for safe sex supremacy! read more »