Curious as to what really sticks in advertising? Ads don't need to be as enormous as billboards or as prominent as the back cover of a magazine, they can simply be stuck in places where you are sure to reach your target market. read more »
Friday, MTV unveiled an Arabic language music video channel. MTV Arabia now provides Arabic music videos, as well as other MTV programs, to Middle Eastern audiences. read more »
A few weeks ago, a 4 oz sample of Skin MD Natural, a Shielding Lotion for the hands, face and body, was sent to me to test and review. I have used it about 3 to 4 times a week. In particular, I have applied it to my hands, elbows, feet, face and knees. I have also allowed my children to use Skin MD on occasion. Below are the results. read more »
One thing I've learned over the years is you can never go wrong by invoking the diet excuse. (This excuse is particularly effective if you are still single.) Of course, you run the risk that a family member will decry your concerns for your figure as nonsense, or worse - for your plan, not your ego - tell you you're too thin as it is. read more »
Triumph International Japan, maker of bras, panties and other women's undergarments is a division of a large German lingerie company but in their marketing they're very, very Japanese. This means they go over the top, as it were, to attract attention to their products and cleverly assocaite them with the latest popular cause. Here are 8 of their most outrageous bizarre bra examples... read more »
A cornucopia of autumn produce and foliage is a traditional holiday favorite, if not a little predictable and overplayed. Yet with some time and planning you can assemble a unique cornucopia centerpiece spilling with gourds in the shape of your own head, or any other shape for that matter! read more »
Want a goofy ringtone? No, a "Goofy" ringtone! Japan may get exactly that when Disney - home of Mickey, Minnie, Winnie and yes, Goofy - and Softbank launch their new mobile phone service next spring! read more »
IKEA furniture is well known for its modern, and innovative design. Is that true of their advertising as well? read more »
Do people really care about the appearance of their workout equipment? Think about it. What do you usually do with your bulky workout equipment once you have finished using it? You put it up, right? It doesn't exactly match with your home décor, so you put it under your bed, in your closet, in a corner, in the garage. Once it's out of sight it's also out of mind. read more »
It is important for companies to do adequate preparation and research before introducing a product into the international marketplace. How easily even "experts" can sometimes fall victim when their in-house marketing department is not fully aware of the local culture. Sometimes hiring a professional marketeer in the country is probably the best option. Otherwise, slogal translations might end up being a total fiasco! read more »
Welcome to my new blog! The following is the first installation in a multi-part series exploring innovative and unusual patents that could help make this your best Thanksgiving celebration ever! read more »
It appears the so called Axe Effect has taken over the world.
The following ten ads from around the world promote the Axe brand and all of its' products. read more »
Hyotan Kara Mizu is a new brand of Japanese mineral water that sets itself apart from its many competitors through its appealing packaging. The reuseable bottles come in 20 different colorful pattern designs and the curvaceous, organic shape is meant to resemble a gourd. read more »
If you have ever been to a car dealership, you know they thrive off of marketing. And what better way to market a car than put it on a set of ramps so it stands out. They can make it look like it's climbing a mountain or just setting on a pedestal. However, they do have a few constraints, that is till RAMPBOSS introduced their design. read more »
Sports are a major part of today's society and as you will see, advertising plays a big role in this, with creative ads everywhere from billboards to bags and parking garages. Here are 10 Amazing Sports Ads that Grab Attention from recent advertising campaigns:
After last years stunning display of speed machines from around the world, Michelin had many people wondering how they could possibly outdo themselves this year. I'm not so sure if they outdid themselves, but they most definitely put on an amazing show. read more »
Here's my pick for the cool ad campaign of the week.
The world's largest advertisement debuted in Dubai today. Sorouh Real Estate is paying UK based company, Ad-Air, an undisclosed amount of money for a 215,278 square foot (20,000 sq m) advertisement that can be seen by outgoing and incoming passengers at Dubai International Airport. read more »
Elizabeth Valeri, our guest blogger, is a resident of Colorado with an interest in the material abundance of everyday life. That is, she is amused by the ways we “over-invent” our lives in a fleeting attempt at controlling them. She wanted to share some of her wacky patent finds with the readers of InventorSpot.com.
Here's her article:
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