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Marketing

New Water Bottles from Japan Change The Way You See Water



Hyotan Kara Mizu is a new brand of Japanese mineral water that sets itself apart from its many competitors through its appealing packaging. The reuseable bottles come in 20 different colorful pattern designs and the curvaceous, organic shape is meant to resemble a gourd.
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A New Ramp Design Could Change How We Look At Cars


RampBoss  V1: Lamborghini OptionalRampBoss V1: Lamborghini Optional

If you have ever been to a car dealership, you know they thrive off of marketing. And what better way to market a car than put it on a set of ramps so it stands out. They can make it look like it's climbing a mountain or just setting on a pedestal. However, they do have a few constraints, that is till RAMPBOSS introduced their design. read more »

10 Amazing Sports Ads That Demand Attention


Sports are a major part of today's society and as you will see, advertising plays a big role in this, with creative ads everywhere from billboards to bags and parking garages. Here are 10 Amazing Sports Ads that Grab Attention from recent advertising campaigns:


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SuperCar Carrousel


2007 Michelin SEMA Display: No Drooling2007 Michelin SEMA Display: No Drooling

After last years stunning display of speed machines from around the world, Michelin had many people wondering how they could possibly outdo themselves this year. I'm not so sure if they outdid themselves, but they most definitely put on an amazing show. read more »

One Cool Ad Campaign: Inox Bonomi Knives


Here's my pick for the cool ad campaign of the week.

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World's Largest Ad Debuts in Dubai


Aerial photo of Sorouh's advertisement.Aerial photo of Sorouh's advertisement.

The world's largest advertisement debuted in Dubai today. Sorouh Real Estate is paying UK based company, Ad-Air, an undisclosed amount of money for a 215,278 square foot (20,000 sq m) advertisement that can be seen by outgoing and incoming passengers at Dubai International Airport. read more »

Great Invention Idea? Preserving the Dead in Display Cases


Elizabeth Valeri, our guest blogger, is a resident of Colorado with an interest in the material abundance of everyday life. That is, she is amused by the ways we “over-invent” our lives in a fleeting attempt at controlling them. She wanted to share some of her wacky patent finds with the readers of InventorSpot.com.

Here's her article:

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Halloween lovers my third, and last, spooky patent pick of the year has got it all: dead people, mummies and burning flesh!

Great Invention Idea? Frameless Glasses Are Bolted Onto Your Face!


Elizabeth Valeri, our guest blogger, is a resident of Colorado with an interest in the material abundance of everyday life. That is, she is amused by the ways we “over-invent” our lives in a fleeting attempt at controlling them. She wanted to share some of her wacky patent finds with the readers of InventorSpot.com.

Here's her article:

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My ruminations about getting older, when I first learned I needed reading glasses, were quickly dispelled when I placed an order for some designer frames and the optician handed me a bill for several hundred dollars.

Selling on Skin - The Best of Tattoo Advertising


Despite some taboos, tattoos have experienced a recent surge of popularity in many parts of the world, particularly in North America, Japan and Europe and most recently Australia.

The growth in the tattoo culture has also led to the growing incidence of using tattoos in creative ways in advertising. The following ten ads all use tattoos in interesting ways to help sell their products: read more »

Trim Trolley Takes Off The Weight While You Grocery Shop


Elana Bowman, our guest blogger, lives in Sydney and she has so many interests she doesn't have time to indulge in them all. On your average day, she'll be at work or writing or on the beach or reading or finding something new & interesting. She wanted to share some of her finds from the UK, Australia and New Zealand with the readers of InventorSpot.com.

Here's her article:

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Supermarket chain Tesco is launching the trim trolley this week, a trolley designed to help people work out while they shop!

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Nestle Japan Thinks Outside the Wrapper with Kit Kat Jars



Nestle Japan employs creativity to get around a seemingly insurmountable marketing problem: adjust the product - Kit Kat candy bars - to fit the distribution network instead of vice-versa!
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9 Powerful Red Cross Ads from Around the World


The Red Cross uses advertising to promote awareness about the needs of the world and the needs of your local area. They work to stress the importance of volunteers, of donating blood and donating financially to the causes that really matter. Here are my picks for some of their best:

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Sony Scented Cellphones Look Good, Smell Great



Sony Ericsson's line of sweetly scented cellphones - let's call them "smell phones" - come with replaceable aroma sheets that make sense AND make scents!
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Great Invention Idea? Butt Cheek Spreader


Buttocks SpreaderButtocks Spreader

Elizabeth Valeri, our guest blogger, is a resident of Colorado with an interest in the material abundance of everyday life. That is, she is amused by the ways we “over-invent” our lives in a fleeting attempt at controlling them. She wanted to share some of her wacky patent finds with the readers of InventorSpot.com.

Here's her article:

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I remember, several years ago, when I first encountered the hands-free faucet. read more »

Korea Keeps the Energy Going with a Paper Battery


Need to find a way to keep your small appliances charged? The solution may be coming soon as Korea finds new ways to stay energized with a non-polluting paper battery. read more »

Ten Weird, Wild & Wonderful Japanese Cars We Never Got to Buy



Some of the best Japanese cars never made the trip across the ocean. After seeing this list, you'll wish they did!
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Millions in the Gulf to Lose Visas?


Beach and Burj al-Arab: From TravelingDubai.comBeach and Burj al-Arab: From TravelingDubai.com

Our Guest Blogger, Lee Nunley, is a recent college graduate who has
lived in Cairo and Budapest. He currently resides in Denver and is
working on a book-centered Web 2.0 project. He wanted to share news about the innovations in the Middle East with the readers of InventorSpot.com.

Here's his article:

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Millions of expats living in the Gulf countries could lose their visas, and be forced to leave Gulf countries, if a new proposal by Bahrain is passed.

Size Matters...10 Gigantic Ads that Grab Attention



Sometimes, it does take a really big ad to make a really big presence and send a really big message. Here are my picks for some of the best in oversized advertising: read more »

Fiber Beer: Probably Not Coming Soon to a Restaurant Near You


Alcohol boosts digestion with Korea's latest contribution to the drinking world. read more »

Clean It, Wax It, Lose It, Shave It - 10 Great Hair Ads


Eyecatching ads for haircare and products are not only found in magazines and tv, but on billboards, escalators and playgrounds?! Here are my picks for some of the best in ads for hair: read more »