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Media

Online Car Insurance's Mascots Flo & The Gecko Are Social Media SuperStars

There's a lively debate as to whether an intangible service as mundane as online car insurance could possibly benefit from the value of social media. However, when these marketers realized that the marketing and selling of auto insurance is no different than the marketing and selling of another intangible product such as hotel accommodations, they quickly seized the opportunity with vigor - and with mascots to boot!

Tawki's DIY Videos To Feature ‘One-Click, Animate’ Functionality

Adding video production to your social media tool box is essential today for both business and pleasure. According to the web tracking-and-measurement firm ComScore, 89 million people in the United States are going to watch 1.2 billion online videos today alone. And, 76 percent of marketers plan to add video to their websites, making it a higher priority than Facebook, Twitter and even blog integration.

Did The Real 'Heisenberg' Also 'Break Bad'?

Many die-hard fans like myself, who can't get enough of the award-winning AMC TV drama, "Breaking Bad," have often thought that the alter-ego character "Heisenberg" was the invention of anti-hero Walter White, played by actor Bryan Cranston. In actuality, the chemistry professor referenced the name in Season 1 as an homage to the famous German physicist, Werner Karl Heisenberg.

Operation Genoa vs Tailwind, HBO's 'Newsroom' Meets At The Corner of Topsy & Vine

Newsroom, the HBO hit series created and written by Aaron Sorkin predicates its storylines on actual news that's taken place in the real world, about 18 month prior. Having cut his social networking teeth on his award-winning movie, "The Social Network," Sorkin takes full advantage of weaving social media references into his yarns, whenever he can.

The Geek Shall Inherit The Earth, So Sayeth YouTube

Chances are if you're meek, a dweeb or scored low on your most recent IQ Test, you are oblivious to YouTube Geek Week. However, with over 9 million subscribers, obviously being geek isn't for the weak of heart any more (for those who remember when Charles Atlas use to get sand kicked in his face).

Samsung In Hot Water Over PR Moves

Between optimizations for specific benchmarking programs in the Galaxy S4, and a PR firm trying to influence StackOverflow members, Samsung is in a PR nightmare this week.

'Pajama People' Rise Before Leona Lansing Has Her First Cup Of Coffee

In the HBO drama series, "The Newsroom," Jane Fonda plays the recurring role of Leona Lansing, the self-important CEO of the TV news show, Atlantis Cable News (ACN). Fonda views the fictional network's influence as falling "somewhere between Ted Turner (her ex-husband) and Rupert Murdoch." Playing against type and her real-life liberal bias, Lansing is a staunch Republican who feels the need to constantly remind her news team staff headed up by Will McAvoy (played by Jeff Daniels) . . .

Walmart Hosts New Contest To Get Your Awesome Product On Their Shelves!

Do you have a truly innovative product, but need to grab the attention of America’s consumer base? Walmart is ready to give a few talented innovators a leg up on the competition!

From STEM To STEAM, Cloud Filmmaker Joined British Airways' Innovators In The Clouds

Traveling with top-flight innovators is a heady experience under normal circumstances. However, when you conduct a think-tank 30,000 feet above terra firma, it's a whole new ballgame. Such was the case when award-winning filmmaker and founder of the Webbie Awards, Tiffany Shlain took to the creative skies with 130 techie-elite from the Silicon Valley. In fact, there was so much to absorb, it will take her a couple of months to document her experience on film.

Going Viral Prior To Hitting Newsstands, Bert & Ernie Outed In 'The New Yorker'

On the heels of the Supreme Court's landmark decision rulings that married same-sex couples were entitled to federal benefits and clearing the way for same-sex marriage in California, Sesame Street's romantic relationship between Bert and Ernie was graphically outed on The New Yorker's magazine cover. One week prior to the official date this issue will hit newsstands, the sexual orientation of the puppets which has long been the fodder for late-night TV hosts exploded on social media channels.

The Evolution of Function to Form

Everything is created for a purpose, regardless of whether that purpose is useful or pointless. But when 100 or 1000 identical things come together, they bring about a new purpose no one had ever imagined, and art emerges. English artist Laurence Poole understands and manipulates the evolution of everyday things into art that intrigues and inspires.

Taking A Look At The New AOL Reader

If you were one of those loyal Google Reader users, you may still be looking for a good replacement. AOL Reader is a web based option that is elegant and well designed. You may want to give it a try while it's still in beta.

Super Social Media For 'The Man Of Steel' In Webcomics

Granted, now that Superman is turning 75 this year, the chances of him taking to social media this late in the game is probably slim. However, a recent Pew Survey statistic did indicate that 32% of online seniors over 65 are using social networking sites -- so, it's not inconceivable that the Man of Steel just might have some social media skills in his arsenal of super powers.

Give Crusty Classic Universal Studios Monster A Makeover, They Will Bring It To Life! IT LIVES!

The Wolfman, Frankenstein Monster and Mummy scared the heck out of 1930’s movie goers, but if you can update your favorite to 2013, Universal will bring your horrible creation to life!

Instant DIY Videos: Latest Social Media Craze For Those Who Oughta Be In Pictures

It's becoming evident in social media circles, the written word (or even 140 characters) is just not enough. And although it's been said that a picture is worth a thousand words, to get really social these days, users just wanna be in (moving) pictures. The success of YouTube alone is testament to this growing trend.