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'Breaking the Fourth Wall' From Shakespeare To The Office To Leigh Singer [Video]

The "Fourth Wall' is a theatrical term for the imaginary wall that exists between actors and their audiences. Originating from Ancient Greek theater, while the open-box arena of a theater stage makes up three walls, theater-goers are seen as the fourth wall. "Breaking the fourth wall" is considered a technique of metafiction, as it penetrates the boundaries normally set up by works of fiction by reaching out to the audience.

Why Do Social Networks 'Acqhire' vs Acquire Only To Super-Size?

Commericial acquisitions and mergers were a 20th Century phenomenon that allowed companies to grow and prosper. In the first and second decades of the 21st Century, those types of business practices may be antiquated. "Acqhire," is a neologism recently added to our lexicon to indicate when a social networking company is acquiring a start-up company mainly for its talent versus its infrastructure.

Facebook Announces Redesigned News Feed

Facebook's new news feed will provide a brand new design that is unified between desktop and mobile, provide more options for users, and bring better content to the top. The company hopes that these changes will make the social network more relevant in the coming years.

Gamers Reveal The Most Frustrating Aspect of Mobile Games

Our society is becoming increasingly more mobile. Nowadays, everybody has a smartphone - you're considered somewhat odd if you don't. As a result, mobile gaming has become big business, and it's not hard to see why: mobile games simple, cheap, and addictive on-the-go fun. Unfortunately, they're also far from perfect. New technologies rarely are. 

The biggest problem anyone has with them is, not surprisingly, controls - particularly when touchscreens neter into the equation. 

Get Scared! - 3 Best Sites To Satiate Your Appetite For Fear

After we covered Hotel 626, an online haunted house full of multimedia-rich material that went viral, we found our readers love to have their socks knocked off in horror. Unfortunately, Hotel 626 is no longer online, so we went to work to see where fans of horror games can go next. Check out these other scary online games that will cause your cursor to shake uncontrollably.

First "Rom-Zom-Com" Gives Heart To Zombie Genre

Just when you thought you couldn't get enough of zombies combing the post-apocalyptic landscape, in walks another herd titling the genre either backwards or forward, dependent on your point of view. So much so, that your next popcorn outing might just include walking dead sweethearts, just in time for Valentine's Day.

'30 Rock' Reinvented Situation Comedy, While Biting The Hand That Feeds [Videos]

Tina Fey's 30 Rock was a surreal sitcom that turned the genre on its head. High and low-brow comedy are treated as equals where punch-drunk punchlines often sail over the heads of even the most die-hard Feysians! To reinvent the 30-minute format, Fey also stole a page out of David Letterman's playbook - that is, disparaging jabs at its own TV network.

Are Downton Abbey Fans Gamers Or Just Weepers?

In the days of Downton Abbey, class distinctions were fairly straightforward. There were the folks that owned the Abbey, the folks that aspired to own the Abbey and then those that slaved over hot ovens, spit and shined boots, delivered room service and scrubbed toilets. Today those distinctions have blurred significantly where demographics and psychographics tend to label you by your preferences.

Augmented Reality Advancements Slowed Due to Hotel 626 Closing Doors? [Videos]

Hotels are known to be 24/7 operations. So why did Hotel 626 shutter its doors back in 2010, after checking in guests for only a couple of years? Namely because this hotel is not your typical hostelry. It was an advergame created to promote Dorito's snacks. It was indeed a social network for horror-philes who prefer their 'bumps in the night' to be filled with primal screams, where their room keys were triggered by Augmented Reality.

Shanghai's New Air Quality Mascot Puts A Brave Face On Smog

Raining today? Bring an umbrella. Smoggy again? Put on a face mask. Since checking both the weather and the current level of air pollution before going out is the new normal in China, the Shanghai Environmental Protection Bureau is making the latter a lot easier by featuring a new air quality mascot at their website.

Social Media Fans Follow Barefoot Bandit To Prison & The Movies

Whatever happened to the Colton Harris-Moore, the rebel-without-a-cause (aka the Barefoot Bandit)? Here was a teenager brought up in a turbulent low-income household who went on to earn international notoriety and a huge following in the social media space commencing back in 2010.

Facebook's 'Graph Search' Is Another Name For Mobile Advertising

A rose by any other name would smell as sweet. Shakespeare was onto something back in 1600 AD, when he penned that famous Romeo and Juliet line. Its import intimates that its not the name of things that matter, it what those things really are. With the launch of Facebook's "Graph Search" on January 15, 2013, it's important to discern that FB's answer to a 'search engine,' is really it's portal to mobile advertising.

Social Media Does Not Put Car Dealers In Driver's Seat, Hurricanes Do

Having incurred the wrath of Sandy this past hurricane season, I was unwittingly placed in the market to replace a car that was totaled due to flood damage. While social media has been around for almost a decade now, the car dealership industry hasn't always needed to rely on the new marketing medium that's known to garner new leads, and ultimately more sales for many brands.

CES Joins Forces With Salesforce To Harness Social Media At #2013CES

Lucky 13 comes in with a bang at this year's Consumer Electronics Show.  While in the real world, you might catch the flu in the exhibit halls of the Las Vegas Convention Center, in the virtual world there's no viruses to speak of - just a lot of chatter that's being monitored at high frequency by Salesforce.

Comparing Two Weight Loss Apps: Lose It! and MyFitnessPal

If past years are any indication, losing weight is probably 2013's most popular New Year's resolution. To improve our (collective) chances of success this time around, we can utilize the power of technology to make our goals a reality. Two popular apps aim to help, but which is the better-designed product?

Plan Z, TAX the TAX Man!

After a volatile election year, heightened bi-partisan bickering, a drift-less mandate and a still-divided government, perhaps it was senseless to think a lame duck could waddle to our fiscal rescue. On the other hand, maybe we were waiting for the wrong shoe to drop.

Generational Memes: YOLO vs YOOO, Tenacious Teens vs Obsolete Oldies

Millennials vs. Boomers cover both ends of the age spectrum. There's an X and a Y in between, but according to most authorities, a generation of folks is approximately 15 years apart, where they are defined by their own uniquely similar characteristics.

Law 101 for Inventors: Legal Protection and Why You Need It

So you’ve come up with an original invention or idea, and now you're ready to go out into the world and make an impact with it. But before you can do that, you should think about the legal protection and measures that you need to set in place for your start-up.

A Mic for Every Occasion: Types of Mics and Where to Use Them

Microphones. They come in all shapes and sizes and are used in a wide variety of applications. Most gadgets you own nowadays probably have a microphone embedded in it somewhere--from your laptop to your phone and maybe even your alarm clock.

Mayor Booker SNAPS To Social Media Food Stamps Challenge

When TwitWit, who goes by the handle @MWadeNC tweeted Newark Mayor Cory Booker that "nutrition is not the responsibility of the government," a gauntlet was laid that is now being played out in Twitterville as well as the real world. Booker (@CoryBooker), a prolific member of the Twitterati has amassed celebrity status with a Twitter following of over 1.2 million, while TwitWit whose profile describes herself as a "Daughter of the American Revolution" has only 1008 (as of this posting).