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Media

$40K Awarded To The Best Social Networking Sleuths To Find Balloons

No, its not the return of Balloon Boy, nor a refrain from a 60s pop tune. Its a legitimate challenge to mark the the 40th anniversary of the Internet and it's open to all World Wide Webizens. Sponsored by DARPA, the competition requires participants to locate and submit the locations of 10 moored, 8-foot, red weather balloons at 10 fixed locations in the continental United States.

Buy Nike (RED) Laces For The Holidays And Save Lives

December 1 starts the launch of Nike (RED) in 13 countries around the world. Nike has created Nike (RED) laces specifically designed to fight AIDS in Africa. For holiday gift givers, this is an ideal gift to buy for the people on your Christmas, Hanukkah and/or Kwanzaa shopping list, as 100% of the profits go to the Global Fund.

Mattel's Avatar Toys Put Virtual Reality in the Palm of Your Hand

With $400 million at stake, you can bet the marketing blitz is going full-throttle for James Cameron's new film, Avatar.  And, of course, this means toys, toys, toys!

Are they cool?  Hell yeah, they are.  And they offer something I've never seen in a toy.

TV + Social Networking = Strictly Social

Signs of the Internet melding with traditional TV have been emerging for quite some time with sites like Hulu and TV.com. This past fall, Fox network experimented with live tweeting during episodes of Fringe and Glee called "Tweet-peats."

Embedding Video Into Your LinkedIn Profiles

LinkedIn announced recently that it was opening up its platform to Open Source development, allowing public developers to be able to access the site's API and incorporate LinkedIn into their business and Web sites (similar to the process permitted by Facebook and Twitter). In so doing, will this allow users to be able to add video to their LinkedIn profiles?

Twitter To Charge For Getting Analytical

Finally testing the 'revenue' waters, Twitter is launching a commercial account business model that will charge corporate accounts for analytical tools.  In a recent announcement Biz Stone confirmed that Twitter will be offering a paid-for option that will provide users deeper insight into its analytics.

Amazon, Still The Amazon Of Shopping Sites This Holiday Season!

Amazon.com, the nation's largest online retailer has stepped up its marketing efforts in response to the demand from post-Thanksgiving shoppers. Their Black Friday page is the top destination for customers to experience Amazon.com's Black Friday Deals Week offered now through Cyber Monday, November 30. And guess what?...no lines!

CheapTweet Is This Holiday Season's New Black!

The current state of the economy has made many of us rethink our previous 'conspicuous consumption' habits. Today with the help of social media we have new tools available that allow us to purchase the items we really want at an equitable price. Sites like CheapTweet and its crowdsourced feature has found a way to turn our cheap tweets into microbloggin' billboards for the entire Twitterverse to share.

The Early Adopter APIs For Foursquare

What catapulted Twitter and Facebook into the Stratosphere? One innovative approach opened the doors to the most successful social media experiments to date? An Application Programming Interface or API is what did the trick! And Foursquare, the popular location-based social network has taken a page out of that playbook in an attempt to scale faster than its competition.

"Mr Murdoch,Tear Down This Wall" Infers Biz Stone

President Reagan's "tear down this wall" address may well have been the Great Communicator's most remembered words. Perhaps not as historic, but noteworthy nonetheless was a BBC interview with Biz Stone this past week where he criticized news mogul Rupert Murdoch similarly for lack of foresight in today's Web 2.0 business climate.

Social Media Putting The "Black" Back In Black Friday?

Black Friday is the term used to mark the start of the traditional Christmas shopping season in which retailers transition from being in the red (posting losses) to black (turning profits). The difference this year might get an extra boost as merchandise in stores online and off utilize social networks, Web sites and mobile applications. Will having access to the new social media tools available be enough to turn that red ink black? Check out ten enterprises that are banking on it!

Top Ten Holiday Stores For Social Media Gifts

Gifting your favorite social networking netizen this year doesn't have to cost you an arm and a leg. A lot of entrepreneurial and social networking online store sites are selling some very unique social media-oriented gifts this holiday season. And with just a few mouse clicks, you can purchase that special gift that demonstrates just how social you are.

Kindle vs Nook & Sony Reader

Sony, in its latest attempt to compete head-on with Amazon's Kindle's and Barnes & Noble's Nook success is attempting to open a storefront online of its own. In spite of a previous failure at a similar venture back in 2005, is Sony ready for a comeback?And if not, does Amazon's Kindle or Barnes & Noble's Nook win in this year's Holiday Sweepstakes?

SnazL & Flip.to, Social Media Tools For Sharing Content

SnazL and Flip.to are two of the first open source tools to bridge the gap between content and community. By allowing users to create and share their videos, photos and content from one central location, the user become the center of his or her own sphere of influence cross social media platforms.

Robots In Advertising

Robots have permeated modern culture thanks to the likes of R2-D2 and the Transformers, not to mention a wide-range of real inventions that help daily existence.  Is it any wonder that advertising firms utilize these metal constructs to influence product purchasing?

Sarah Palin Trades In Twitter Tweets For Facebook Powder!

How can anyone forget the now infamous 'lipstick on a pig' reference during the last political campaign and the hockey Mom from the Tundra that turned "going rogue" into a mantra. Well now that same lady is using the "powder" of social media to sell books and position herself for a run at the highest post in the land.

"Pirate" Murdoch Claims Search Engines Arrrhhh Stealing His Material

What do you get when you cross legacy newspapers with an arch conservative right-wing publisher? Rupert Murdoch, that's who! In a new twist as how to not play nice with Google and the other top search engines, Murdoch's controversial approach might either become a new business model for other newspapers to emulate, or a crash and burn scenario that sees the rise and fall of his own Phoenix!

SNL & Social Media Christen Largest Cruise Ship In The World

Cruise Ships are not usually the butt of a joke, or comedy-rich fodder for comedians. However, in the case of the largest cruise ship in the world, Seth Meyers has set his lampooning sites on Royal Caribbean's "Oasis of the Seas." Celebrating its global stage 'coming-out' party, Royal Caribbean knows they've made it when SNL takes their cruise ship out for a spin and the social media airwaves hype their maiden voyage.

"Geotagged Tweets" Coming To A City Near You!

Since the "location-based social network" train has left the station, Twitter has not only jumped on board, it appears to be the locomotive engineer. And now with 3rd party apps purchasing tickets on the "Twitter Local Express" the microblogging network is expanding its coordinates to offer up the longitude and latitude of all your tweets.

Advertising In Video Games

Dear Marketing Firms:

Please insert real-life products into my video gaming environments so I don't forget they exist.

Your biggest fan,

J. Barker