It's nice to receive mail, but sometimes when your online friends want to send you a gift, you want to accept but don't necessarily want to give out your real address. This is a real issue, particularly with social media use on the rise; so now there's a company ready to address it.
If it's not enough that you can post everything that's on your mind for the entire world to see on Twitter, there's a new company that's ready to take your ego and apply it to print.
With $400 million at stake, you can bet the marketing blitz is going full-throttle for James Cameron's new film, Avatar. And, of course, this means toys, toys, toys!
Are they cool? Hell yeah, they are. And they offer something I've never seen in a toy.