Media

Mad Men Use Social Media To Promote Old Media

by Ron Callari

Remember the days of 'push marketing', when the Mad Men of Madison Avenue monopolized what messages were beamed out to the public. Feeding us manageable morsels of propaganda about the brands they represented, they controlled a lot of what we ate, drank, and yes... even what we thought.

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Wall Street Journal Gunning For LinkedIn?

by Ron Callari

As legacy newspapers continue to seek out new ways to survive beyond their antiquated twentieth century business model, the Wall Street Journal has strapped on some big guns in an attempt to build a name in the Wild West terrain of Web 2.0. Leaked rumors indicate its jonesing for a mano-a-mano duel with LinkedIn in an attempt to attract some of that business network's 15 million monthly netizens.

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GoPro 1080p HD Helmet Hero

by Chris Weiss

The world's first wearable full 1080p HD video camera will provide the best-looking action sports footage that you've seen. Use it to capture all your best skate, snow, water and mountain moments.

Battle Of The YouTube Videos - Eminem vs Mariah Carey

by Ron Callari

Social Media has been used for a lot of things, but fueling the the fire of an ongoing feud is a new twist. A singer and a rapper are using the tools of social media to expose their basest instincts.

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Top Ten Branded Social Media Nightmares

by Ron Callari

While the success stories of brands and social media surface daily throughout the blogosphere, Twitter, Facebook and YouTube, there are just as many nightmares that are damaging the reputations of brands regularly.

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Top Ten Location-Based Mobile Social Networks

by Ron Callari

Location-based mobile social networking is growing by leaps and bounds. As smartphones proliferate around the world, more and more people are connecting to their mobiles versus their stationary computers to share experiences with others.

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MyTrybe Targets Behavioral Like-Mindedness In New Social Network

by Ron Callari

Trybe \trahyb\ n. a network of like-minded people Can another social network find the critical mass to grab any one's attention in the already over-saturated social media terrain? Between your followers on Twitter, your friends on Facebook, your professional contacts on LinkedIn, isn't your social dance card already booked up? How does a new entry gain the gravitas it needs to grow a sizable fan base for yet another social network? One with a catchy name like 'MyTrybe' thinks there is enough room to throw its hat in the ring!

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Worlds Collide With Launch Of Booyah Society!

by Ron Callari

Think about living your life the way you normally do. Except now, you re going to be rewarded for even the simplest of tasks, like dumping the garbage. Booyah Society, available free on iTunes is both a social network and a game, and each logged activity of your life will earn you points, which are similar to tasks performed on your favorite video game.

Tongue-in-Cheek Shirt Attacks Social Media

by Fashion Finds

With social media becoming increasingly more popular with people of all generations joining sites like Facebook, Twitter and Myspace; it was only a matter of time until tongue-in-cheek fashion producers began to make clothing that attacks social media.

Twitter 101 Just Released

by Ron Callari

As popular as Twitter is there are still a lot of folks that haven't joined ranks or have registered but dropped off due to lack of interest or understanding. While the benefits of the microblogging platform are varied, it takes users and brands time to feel adept at getting the most out of the system. Now Twitter is addressing that need by launching "Twitter 101" which will get newbies started, while allowing brands a leg-up on as to how to be successful on this social network

Does Social Media Produce Groupthink?

by Ron Callari

Once an innovation on the Web catches hold in the market, there's often a "lock-in mechanism" that freezes out radical changes to that innovation. In the 1970s, Irving L. Janis's book "Victims of Groupthink" described it as "a deterioration of mental efficiency, reality testing and moral judgment that results from in-group pressures." In the Age of Social Media, where social networks like Twitter and Facebook have consumed our lives, has Digital Man evolved into the the current version of "Groupthink" or the herd mentality?

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Wet and Green Dumpster Diving

by Gloria Campos

Some people throw their trash into a dumpster, others dive right into dumpsters with a big splash. Are they crazy? No! It turns out a few dumpsters have been recycled into dumpster pools by an innovative company really interested, at least for the moment, in sustainable development.

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Tiny Video Camera Leaves Your Hands Free For Other Activities

by John P. Barker

Cameras are getting quite tiny these days. Take this golfball-sized hands free video camera, for instance. One of these would have saved me a lot of bruises when I worked in the video industry...

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WooMe: Speed Dating Comes Online From Makers Of Skype

by Beth Graddon-Hodgson

Speed dating has been the latest craze in match making, or at least it has been offline to those who sit down over a quick cocktail and 5 minute conversation to form judgments about whether or not they could potentially fall in love with their quickie date match. Not surprisingly, as internet dating is also all the rage, speed dating has gone online with a number of different online match makers specializing in fast match-ups.

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Top Ten Viralsourcing Campaigns

by Ron Callari

In 2006, crowdsourcing, a term first coined by Jeff P. Howe, a contributing editor at Wired Magazine was used to describe the act of taking a task traditionally performed by employees and outsourcing it to an undefined, generally large group of people or community in the form of an open call. In 2004's The Wisdom of Crowds, James Surowiecki argued that masses of people can be remarkably accurate in their predictions. When crowdsourcing combines with viral marketing, the result is now called viralsourcing, a new and innovative marketing strategy that is gaining traction with brands of all sizes.

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Twitcam Beats Competition To Stream Live Video On Twitter

by Ron Callari

With the introduction of Twitcam by Livestream, anyone can reach ones' Twitter following by live streaming video. All you have to do is log in with your Twitter credentials, hit the broadcast button and, assuming you have your webcam set up, you're good to go. It couldn't be any easier way for folks to conduct a video broadcast with live chat while one's followers respond by tweeting in real-time.

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Johnny Depp's Mad Hatter Was The Winner In Facebook Contest

Johnny Depp as Mad Hatter in Tim Burton's Alice in Wonderland

by Ron Callari

If you wanted to be one of the first to see the teaser for Tim Burton's Alice in Wonderland, you had to jump down the Facebook rabbit hole and choose sides quickly. Tim Burton's marketing minions published 'fan army' pages for the White Queen, the Red Queen and Johnny Depp's Mad Hatter, and the ploy was to get you become the loyal or disloyal subject of one of them. Johnny Depp's Mad Hatter turned out to be the hands-down winner!

3121, A Social Network For Insiders Inside The Beltway

by Ron Callari

'Inside the Beltway' was originally a term coined for those who worked within the confines of the Administration and Congress. Other time, the negative connotation of "insular" and "out of touch with mainstream America" emerged to describe the close-knit clique of Washington insiders. An "inside joke" refers to humor that is apparent only to those who are "inside" a social group or occupation. Now combine the two...and you might come up with a social network the likes of 3121.

Package Track App Introduces New Business Trend: Package Tracking Via Twitter

by Beth Graddon-Hodgson

With the popularity of Twitter growing rapidly, businesses around the world are incorporating its use into their business models. The most recent business to use Twitter to expand their appeal? Package Track App.

With 250 Million Users, This Is Not Your Son's Facebook Anymore!

by Ron Callari

Working its way to 1 Billion users, Facebook just reached the one quarter billion mark (250 Million), only three months after reaching its last milestone of 200 million in April. So with such exponential growth, why is there so much talk about people leaving this social network?

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