"Kingmaker" is a term originally applied to the activities of Richard Neville, 16th Earl of Warwick during the Wars of the Roses, when he was instrumental in getting King Edward IV to ascend to the throne of England. The term has since come to mean any person or group who has great influence over a political succession, without being a viable candidate themselves. Kingmakers may use political, monetary, religious, or military means to manipulate the opportunities for succession. But up until this past year, no one has accessed the tools of the electronic media for political gain with the level of success we all observed in the most recent election.So was social networking responsible for Obama's successful political campaign?