PepsiCo Inc. (PEP), the makers of the iconic American soda, has recently become the second-largest food and beverage corporation in the world. An abundance of innovations helped to make PepsiCo the industry giant that it is today. The Sultan of Soft Drinks hasn’t stopped striving to discover innovative start-ups across several areas to throw their support behind, leading to the creation of PepsiCo10.
Human beings have a primal, unshakable fear of the unknown. It's something that's been hard-coded into us by evolution: back when we were all living in the treetops, the dark places of the world held a whole host of predators ready to tear us limb from limb; the deep night was one of the most dangerous times of day. The most skilled, masterful horror artists use this fear to great effect: the human imagination is, after all, an incredibly powerful tool. In other words, the less you see of something, the more frightening it is.That's the whole basis of the virtual reality game "Deep Sea."