Log in   •   Sign up   •   Subscribe  feed icon

Marketing, Advertising and Packaging

The Invention Of Coke Motivates ‘Mad Men’ Finale & ‘Happyish’ Entrée

Where an iconic TV show ends, another begins. Mad Men and Happyish are separated by eight years in real-time but actually over 50 years in their respective fictional timelines. Both plots focus on the inner-workings of an advertising agency. The former documents how we were romanced into believing in promotional hype, while the latter’s reality check is a result of a healthy dose of buyer-beware skepticism and a growing. . .

Tsū Goes To The Dogs For Red Nose Day USA

In its very short tenure (only 7 months old), Tsu as a social network has earned an international reputation as a donor to worthy causes. Founder and CEO Sebastian Sobczak assembled a team of developers to create an ecosystem to accomplish two very unique functions. One was to pay its users 90% of its total daily ad revenues (previously unheard of in the social media space), and secondly it would distinguish itself further as a charitable. .

Apple Pay & Apple Watch, Digital Symbiotics At Work

Remember that old Chicago musical refrain: “Does anyone really know what time it is . . . does anyone really care?” Probably more so, now that Apple Watch and Apple Pay are here and are about to change how we make merchant transactions. How much easier could life be now that your Apple Watch can also pay for your purchases.

Juicing For Tsū Dollars At BambuCycles

If you’re one of the 3.5 million users who have flocked to the Tsu social network over the course of the last six months, you’re aware of its unique monetization model, where users benefit from its advertising revenue [90% split amongst all members based on the popularity of their content]. And you’re probably also aware that their peer-to-peer payment feature allows users to transfer . . .

Hong Kong Unveils the Faces of Litter

Beware litterbugs in Hong Kong.The “Faces of Litter” campaign is now running portraits of DNA-profiled litterbugs on outdoor ads at bus stops, subway and train stations, and on highway billboards.Littering has long been an epidemic in Hong Kong. But will science can help prevent this behavior?

Is Silicon Valley’s ‘Datageddon’ Coming, Or Will Modern-Day Florence Continue to Renaissance?

It’s been referred to as the ‘Cradle of Innovation’ in a time of transformation, where art has been replaced by Clouds, DaVinci’s by Zuckerberg’s, beauty by functionality and greed . . . well, by greed (some things never change.) But is the 21st Century’s Renaissance peaking, or will it live to Snapchat another day?

Stream & Drive With Netflix Watch & Google Self-Driving Cars

On the eve of the Apple Watch going into preorders April 10th, starting as early as 3:01 a.m. ET -- not to be outdone -- Netflix released some surprising news regarding its own timepiece. With an appropriate dose of tongue-and-cheek, in an advance promo, the Netflix Watch is said to be coming soon, providing gadget-lovers the world-over to “experience total freedom.”

Book My Ride! Order Your BMW i3 EV Online From Amazon Japan

Amazon Japan has begun listing BMW's i3 EV along with the usual books, DVDs, housewares and whatnot. While delivery via drone isn't in the offing – yet – the new service expands the German car company's profile while enhancing customer convenience.

Crowdsale & Cryptocurrency Fuels Next-Gen Social Network Synereo

If a new social network is going to break the mold of everything that went before, it's going to require a social media marketing strategy that’s just as innovative. In a follow-up to my blog post ‘Defining Synereo Before It Redefines Facebook,’ the programming team behind Synereo are relying on cryptocurrency to serve as legal tender when users register for their network, via a new crowdsouring mechanism called a ‘crowdsale.’

Defining Synereo Before It Redefines Facebook

There’s a new social network in town and if it's half as powerful as its hype, prepare to follow a whole new line of logic when you socialize online in the very near future. Synereo has been touted as the one to break the mold of all that went before. It’s the next-gen social ecosystem, a fully decentralized and distributed social network designed for the  Attention Economy.

Facebook’s ‘TheFind’ Another Example: ‘If You Can’t Build It, Buy It’

Never to be outbeat, Zuckerberg's been wise enough to keep a finger on the pulse of consumer preferences in tandem with a keen eye on advertising opportunities. In so doing, one year ago, he shelled out an astronomical $19 billion to acquire the mobile messaging app WhatsApp. To put this in perspective, this one purchase was 19-times what he spent on Instagram in 2012 - and another example of Zuckerberg’s now standard modus operandi: If you can’t build, buy it!

Killer Apps For Apple iWatch Need To Be Disruptive, Not iPhone Clones

The much anticipated April 24th launch of the Apple’s Watch (which I prefer to call "iWatch" no matter how it's marketed) has got developers scrambling to create a killer app that will not only give credence to the need for an iWatch, but will distinguish the development team as the coolest kids on the digital block.

MIT’s Social Network For Wearing Your Heart On Sleeve & Elsewhere

Over the course of the last year, social networking has definitely been evolving. With start-ups such as Tsu and A+ launching innovative monetization models, which pay their users for their content — and major players like Facebook and Twitter adding videos to their playbill, as they attempt to capitalize on the lucrative YouTube market - the playing field has certainly changed.

Does Tsū or A+ Get The Top Grade?

Tsu (pronounced ‘Sue’) -- the social network that pays you for your content -- scaled past 3 million users this past week in less than 5 short months. Based on a monetization model where ninety percent of its advertising revenues are actually distributed to its members, its algorithm weighs views, likes, comments, shares and numbers of followers in a somewhat modified MLM scheme to determine the payouts.

Will YouTube Subscription Service Compete With Netflix, Spotify?

Google has decided its web-based video provider YouTube has finally grown up enough to get some big-boy pants. It’s a bit step, but Google appears to be taking its cue from streaming video and music content providers like Netflix and Spotify.