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Marketing, Advertising and Packaging

‘Listen To Wikipedia’ Turns Website Into New Age Symphony

Remember the ‘infinite monkey theorem'? The one that postulated that a monkey hitting keys at random on a typewriter keyboard for an infinite amount of time would almost assuredly be able to type a given text, such as the complete works of William Shakespeare. Of course, such a theory has been debunked by statisticians over the years, noting that while the probability was there. . .

Small Businesses Are Better Positioned This Cyber Monday With Innovative Site

For those shoppers in the know, Black Fridays have literally become a moving target each and every year. From big box stores opening earlier and earlier the day after Thanksgiving, this year Wal-Mart is said to be one of the first to turn the event into a five-day extravaganza. Promotionally coined “the New Black Friday,” starting Thanksgiving Day (if you can believe it) at 6 P.M., it will run through the following Monday.

Have Snapchat Will Travel, Who Knew?

When you think of traveling, you think of capturing your adventures and experiences in photos and movies — that which can be shared time and time again with friends and loved ones. When you think of Snapchatting, you think of ephemeral messaging and sexting - that which can hit a ‘beat’ with a private recipient for 10 seconds only and is not for public consumption.

On Tsu, What Comes First, The Family Or The Network?

 A lot has been leveled at the new social network Tsu that dared to disrupt the current social networking status quo - with a platform that actually pays its members for their content. Critics abound, but as the old saying reminds us: “there is only one way to avoid criticism: do nothing, say nothing, and be nothing.”

Make Rooms For Daddy, Facebook’s Back To The Future

Yes, this just might be your Daddy’s old guilty-pleasure resurrected. For those who were the early adopters of the Internet, you probably still wax nostalgic over the days of chat rooms. Introduced as ‘Internet Relay Chat’ (IRC) back in 1988 this was the application layer of protocol that facilitated the transfer of plain text messaging back in the day!

Twin Peaks’ Appointment TV Enters The Twittersphere

It’s hard to think of our world prior to the Internet, PCs and on-demand entertainment - even though most of us have been around for the last few decades to have experienced this technological transition. In retrospect, we also wonder how TV dramas raised enough awareness without the communication push and virality tools of social media.

When Social Media Flies The Not-So-Friendly Skies

There’s no question when airlines relaxed their cellphone usage policies inflight, air travel for passengers and flight attendants changed overnight - and we’re not talking red-eyes here. That’s right, when the FAA reversed its position on making  it mandatory to switch to the ‘Airplane Mode,’ we are now all able (after take-off) to fire up any and all of our devices including smartphones, tablets, laptops and eReaders . . .

Is There A Place For #Hashtag Meditation In The Twittersphere?

#Hashtag Meditation! Even those two juxtaposed words sound like an oxymoron. How does one hashtag a meditative state, when one activity underscores action and the latter centers on reflection. Well, for one, if Twitter has taught us anything, it’s made us rethink how we express ourselves. It’s caused us to distill big ideas down to 140 characters. That action in and of itself puts us in a contemplative mode of thinking.

Twitter Outrage: Separating The Tweet From The Chaff, From The Kardashians to Kent State

The concept of separating the ‘wheat from the chaff’ dates back to Gospel of Matthew from the New Testament. In the Digital Age, that parable bears significance when measuring outrage on social networks like Twitter. The microblogging platform has acted as a barometer for our level of emotions when we are dismayed, appalled or shocked by current-day events. But how do we separate the meaningful from . . .

One-Stop-Shop On iPhone 6 & Twitter

The old AMEX ad slogan of ‘don’t leave home without it’ is apropos when referencing the new social trend of ‘instant purchasing.’ Within the very same week, both Apple and Twitter have devised new mobile e-commerce options. The stickiness of making a purchase without leaving the confines a social network or opening up several apps on your smartphone is appealing to the no-nonsense digerati who gravitate towards. . .

Breed Specific Pet Food: Should You Fall For It?

Purina is the most recent pet food company to announce a line of breed-specific dog foods; Beta™. Although currently the line is available in Great Britain only, I suspect it's just a matter of time before it's available in the U.S,. as are Eucanuba and Nature's Recipe breed-specific dog foods currently.  Royal Canin produces breed specific foods for dogs and cats.  The question is: Should your Terrier be fed differently from a Shepherd?  Your Maine Coon from a Siamese?


Augmented Reality Gets Its Big Boy Pants

Still thinking Augmented Reality (AR) is a fad at worst or science fiction at best? Is it just a passing distraction-dujour for teen gamers, before they move onto the next new shiny thing? Or is truly disruptive technology that’s on the cusp of enhancing our every day lives?

Apps Launched For Rockets Red Glare & Planet Rife With War

In the new TV show drama, “MANH(A)TTAN (a fictional accounting of the Manhattan Project’s lead-up to the Atom Bomb), Liza Winter, one of the scientist’s wives notes that in 1943, out of “75 sovereign states in existence in the world (at the time), 61 of them were at war.”

Facebooks’ ‘Mentions Box’ Introduces ‘Video Selfies’ For Celebs At Emmys

Ever since Ellen Degeneres’ creative ‘selfie’ bit was introduced at the last Academy Awards ceremony, the bar has been raised for future hosts’ to use social media in more intricate and creative ways. Mark Zuckerberg and his cadre of coders at Facebook think they have just the thing to go Degeneres one better, when they debut their “Mentions Box” for celebrities during the 66th Primetime Emmy Awards ceremony on August 25.

Why Snapchat Ads Are An Oxymoron

Snapchat and advertising seems to me to be two functions diametrically opposed - an oxymoron if you will. How can any marketing campaign make an impact, if by design it’s fleeting in nature? Since Snapchat is a messaging app that delivers status updates, photos and/or videos viewable for 10 seconds only — is that enough time to leave a lasting impression?

Instagram Breaking Bad For Emmys With Scavenger Hunt

That show known for it’s badness is so damn good, it’s hard to let it go. So believes one of its award-winning costars - and we’re inclined to agree. To that end, Aaron Paul has sought out the world’s number-one mobile photo-sharing social network to help him spread the word of its departure in a very unique fashion.

Did The 166-Minute ’Boyhood’ Flick Take 12 Years Or 39 Days?

The answer to that question is at crux of this very innovative film project. In actuality, Boyhood was shot in 39 days, which according to Hollywood standards would classify it as a very low-budget movie. However what makes this flick epic versus your average run-of-the-mill coming-of-age story is that those 39 days were filmed over the course of 12 years.

Internet of Everything Is Hackable

Still in its infancy, the Internet of Everything, aka IoE (the interface of our things with data, people and process) is already being threatened by hackers. While Cisco has predicted that 25 billion units of things will connect to the Internet by 2015 and will double in five short years, this rapid growth has given pause to reflect on the perceived risks.

How Can 'Orange Is The New Black' Be A Social Media Model & Blackhat Tactic?

One of the biggest hit television series to put Netflix on the digital map was Orange is the New Black. It helped break new ground for an online network that was successful in converting TV watching from the living room to your desktops, laptops and mobile devices. In so doing, its scored 12 Emmy nominations, super-sized the paradigm of online buzz and converted a team of fans -- who beyond being addicted  . . . 

Dogs Livin' In The Lap-Lap-Lap Of Luxury With The Al Fresco Water Fountain

For those of you who want to water your dogs and cats in style, here's a sweet-looking modern water fountain that fills the bill with several other advantages besides its sleek, modern design....