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Marketing, Advertising and Packaging

‘Data Scientist’ Replaces ‘Social Media Scientist’ In LinkedIn’s 2014 Top Skills List

What a difference one short year makes. In 2013, my position of ‘Social Media Scientist’ which focuses on ‘social media marketing’ for clients and publishers was the most viable job in the land. This year, not only did ‘Data Scientist’ take the top spot in Linkedin’s “Top 25 Job Skills” list, the social media marketing skill was wiped clean off the 2014 list entirely.

Reinvented Bebo, Now A Cartoon-y Chat App Vs Facebook Competitor

A viable Facebook competitor back in 2005, Bebo was snatched up by AOL three years later to give them some skin in the social networking game. But has luck would have it, or perhaps due to their lack of expertise, Bebo’s demise became well documented as it was quickly overtaken by Zuckerberg’s solid foothold in the space.

Social Media For Movie ‘The Interview’ Heightens Demand (Update)

With major media outlets pointing fingers at North Korea and their ominous cyber-terrorist public relations arm (going under the code name, ‘Guardians of Peace’) — it seems probable at this point in time Sony has been bullied into pulling the plug on their movie, The Interview.

Foursquare And Seven Years Ago. . .

Has it really been seven years since Foursquare emerged on the digital landscape and became the first location-based social network to take hold of our zeitgeist? Do you remember how check-ins and being acknowledged as a mayor of your local Starbucks distinguished you as a member of the social media elite -- and that the more places you visited, the more popular you became  — or so you thought?

The Art Of The Share On Tsū & Other Social Networks

The more often a quality piece of content is highlighted online, the more likely it will be shared via social networks. In tandem, the more times something is shared, the greater the likelihood that citizen journalism will help it morph into credit-worthy content. This cause and effect allows topical, enlightening and motivating posts, tweets, status updates to wend their way into a user’s personal blog or local news site.

Want To See A Dream Come True? Wishes Delivered By UPS

With the holiday season upon us it means that advertisers are going to do more to tug at our heartstrings to get us to send our holiday spending their way. With UPS and their Wishes Delivered campaign that may not be totally a bad thing. In exchange for some great advertising copy they are making a few wishes come true -- and one special little boy got to live the dream of a lifetime.

2015 Prediction For Top Digital Job: ‘Paid Social Specialist’

Social media is experiencing a metamorphosis of sorts. There’s a new trend being led by a number of new social networks that have shifted the paradigm of organic (non-paid) user-generated content to a paid monetization model. To address this new sphere of influence, it’s my prediction that jobs will be created by companies and brands that want to benefit from these new networks, as they did previously with sites like Twitter and Facebook

'Facebook At Work,' Anti-Tsū, Anti-LinkedIn, Anti-Google+

What’s a network to do? When you’ve grown to over 1.3 billion users, one would think you could relax and rest on your laurels, comforted in the fact that no other social network could possibly match your kind of success. But such is not the case with Mark Zuckerberg and the world’s largest social network.

Roominate Is A DIY Building Kit For Future Female Engineers

What comes first, the toys we put into our children’s hands or the interests and skills of our children who play with toys? Our children are influenced by everything around them. Music, television, books and toys shape at least part of who they become. Inspired by their childhood toys to become engineers, two women created Roominate, wired, design-it-yourself, building kits. Roominate is not only meant to feed into the curiosity of a young female engineer, but also to decrease the gender gap in science, technology, engineering, and math (STEM) fields.

Facebook’s Feed Tinkering, The Social Experiment That Foreshadowed Tsu

Who remembers Facebook’s social experiment this past March, when Facebook manipulated the data seen by more than 600,000 users in an attempt to determine their emotional outlook. In fact the techie scientists at Facebook actually published their findings in a paper, titled ‘Experimental evidence of massive-scale emotional contagion through social networks,’ which was published in. . .

Like Brangelina, “Phablets” Have Portmanteaued Into Our Zeitgeist

It’s seeminlgy logical once you take a few minutes to analyze the new tech term that’s become widely popular before formally entering our lexicon. Having grown in popularity only since 2012, the moniker is similar to the catchy portmanteaus of celebrities such as Brad Pitt and Angelina Jolie. The latest handheld device of choice is the the “phablet,” the word combo of “phone” and “tablet.”

‘Listen To Wikipedia’ Turns Website Into New Age Symphony

Remember the ‘infinite monkey theorem'? The one that postulated that a monkey hitting keys at random on a typewriter keyboard for an infinite amount of time would almost assuredly be able to type a given text, such as the complete works of William Shakespeare. Of course, such a theory has been debunked by statisticians over the years, noting that while the probability was there. . .

Small Businesses Are Better Positioned This Cyber Monday With Innovative Site

For those shoppers in the know, Black Fridays have literally become a moving target each and every year. From big box stores opening earlier and earlier the day after Thanksgiving, this year Wal-Mart is said to be one of the first to turn the event into a five-day extravaganza. Promotionally coined “the New Black Friday,” starting Thanksgiving Day (if you can believe it) at 6 P.M., it will run through the following Monday.

Have Snapchat Will Travel, Who Knew?

When you think of traveling, you think of capturing your adventures and experiences in photos and movies — that which can be shared time and time again with friends and loved ones. When you think of Snapchatting, you think of ephemeral messaging and sexting - that which can hit a ‘beat’ with a private recipient for 10 seconds only and is not for public consumption.

On Tsu, What Comes First, The Family Or The Network?

 A lot has been leveled at the new social network Tsu that dared to disrupt the current social networking status quo - with a platform that actually pays its members for their content. Critics abound, but as the old saying reminds us: “there is only one way to avoid criticism: do nothing, say nothing, and be nothing.”

Make Rooms For Daddy, Facebook’s Back To The Future

Yes, this just might be your Daddy’s old guilty-pleasure resurrected. For those who were the early adopters of the Internet, you probably still wax nostalgic over the days of chat rooms. Introduced as ‘Internet Relay Chat’ (IRC) back in 1988 this was the application layer of protocol that facilitated the transfer of plain text messaging back in the day!

Twin Peaks’ Appointment TV Enters The Twittersphere

It’s hard to think of our world prior to the Internet, PCs and on-demand entertainment - even though most of us have been around for the last few decades to have experienced this technological transition. In retrospect, we also wonder how TV dramas raised enough awareness without the communication push and virality tools of social media.

When Social Media Flies The Not-So-Friendly Skies

There’s no question when airlines relaxed their cellphone usage policies inflight, air travel for passengers and flight attendants changed overnight - and we’re not talking red-eyes here. That’s right, when the FAA reversed its position on making  it mandatory to switch to the ‘Airplane Mode,’ we are now all able (after take-off) to fire up any and all of our devices including smartphones, tablets, laptops and eReaders . . .

Is There A Place For #Hashtag Meditation In The Twittersphere?

#Hashtag Meditation! Even those two juxtaposed words sound like an oxymoron. How does one hashtag a meditative state, when one activity underscores action and the latter centers on reflection. Well, for one, if Twitter has taught us anything, it’s made us rethink how we express ourselves. It’s caused us to distill big ideas down to 140 characters. That action in and of itself puts us in a contemplative mode of thinking.

Twitter Outrage: Separating The Tweet From The Chaff, From The Kardashians to Kent State

The concept of separating the ‘wheat from the chaff’ dates back to Gospel of Matthew from the New Testament. In the Digital Age, that parable bears significance when measuring outrage on social networks like Twitter. The microblogging platform has acted as a barometer for our level of emotions when we are dismayed, appalled or shocked by current-day events. But how do we separate the meaningful from . . .