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Marketing, Advertising and Packaging

Is There A Place For #Hashtag Meditation In The Twittersphere?

#Hashtag Meditation! Even those two juxtaposed words sound like an oxymoron. How does one hashtag a meditative state, when one activity underscores action and the latter centers on reflection. Well, for one, if Twitter has taught us anything, it’s made us rethink how we express ourselves. It’s caused us to distill big ideas down to 140 characters. That action in and of itself puts us in a contemplative mode of thinking.

Twitter Outrage: Separating The Tweet From The Chaff, From The Kardashians to Kent State

The concept of separating the ‘wheat from the chaff’ dates back to Gospel of Matthew from the New Testament. In the Digital Age, that parable bears significance when measuring outrage on social networks like Twitter. The microblogging platform has acted as a barometer for our level of emotions when we are dismayed, appalled or shocked by current-day events. But how do we separate the meaningful from . . .

One-Stop-Shop On iPhone 6 & Twitter

The old AMEX ad slogan of ‘don’t leave home without it’ is apropos when referencing the new social trend of ‘instant purchasing.’ Within the very same week, both Apple and Twitter have devised new mobile e-commerce options. The stickiness of making a purchase without leaving the confines a social network or opening up several apps on your smartphone is appealing to the no-nonsense digerati who gravitate towards. . .

Breed Specific Pet Food: Should You Fall For It?

Purina is the most recent pet food company to announce a line of breed-specific dog foods; Beta™. Although currently the line is available in Great Britain only, I suspect it's just a matter of time before it's available in the U.S,. as are Eucanuba and Nature's Recipe breed-specific dog foods currently.  Royal Canin produces breed specific foods for dogs and cats.  The question is: Should your Terrier be fed differently from a Shepherd?  Your Maine Coon from a Siamese?


Augmented Reality Gets Its Big Boy Pants

Still thinking Augmented Reality (AR) is a fad at worst or science fiction at best? Is it just a passing distraction-dujour for teen gamers, before they move onto the next new shiny thing? Or is truly disruptive technology that’s on the cusp of enhancing our every day lives?

Apps Launched For Rockets Red Glare & Planet Rife With War

In the new TV show drama, “MANH(A)TTAN (a fictional accounting of the Manhattan Project’s lead-up to the Atom Bomb), Liza Winter, one of the scientist’s wives notes that in 1943, out of “75 sovereign states in existence in the world (at the time), 61 of them were at war.”

Facebooks’ ‘Mentions Box’ Introduces ‘Video Selfies’ For Celebs At Emmys

Ever since Ellen Degeneres’ creative ‘selfie’ bit was introduced at the last Academy Awards ceremony, the bar has been raised for future hosts’ to use social media in more intricate and creative ways. Mark Zuckerberg and his cadre of coders at Facebook think they have just the thing to go Degeneres one better, when they debut their “Mentions Box” for celebrities during the 66th Primetime Emmy Awards ceremony on August 25.

Why Snapchat Ads Are An Oxymoron

Snapchat and advertising seems to me to be two functions diametrically opposed - an oxymoron if you will. How can any marketing campaign make an impact, if by design it’s fleeting in nature? Since Snapchat is a messaging app that delivers status updates, photos and/or videos viewable for 10 seconds only — is that enough time to leave a lasting impression?

Instagram Breaking Bad For Emmys With Scavenger Hunt

That show known for it’s badness is so damn good, it’s hard to let it go. So believes one of its award-winning costars - and we’re inclined to agree. To that end, Aaron Paul has sought out the world’s number-one mobile photo-sharing social network to help him spread the word of its departure in a very unique fashion.

Did The 166-Minute ’Boyhood’ Flick Take 12 Years Or 39 Days?

The answer to that question is at crux of this very innovative film project. In actuality, Boyhood was shot in 39 days, which according to Hollywood standards would classify it as a very low-budget movie. However what makes this flick epic versus your average run-of-the-mill coming-of-age story is that those 39 days were filmed over the course of 12 years.

Internet of Everything Is Hackable

Still in its infancy, the Internet of Everything, aka IoE (the interface of our things with data, people and process) is already being threatened by hackers. While Cisco has predicted that 25 billion units of things will connect to the Internet by 2015 and will double in five short years, this rapid growth has given pause to reflect on the perceived risks.

How Can 'Orange Is The New Black' Be A Social Media Model & Blackhat Tactic?

One of the biggest hit television series to put Netflix on the digital map was Orange is the New Black. It helped break new ground for an online network that was successful in converting TV watching from the living room to your desktops, laptops and mobile devices. In so doing, its scored 12 Emmy nominations, super-sized the paradigm of online buzz and converted a team of fans -- who beyond being addicted  . . . 

Dogs Livin' In The Lap-Lap-Lap Of Luxury With The Al Fresco Water Fountain

For those of you who want to water your dogs and cats in style, here's a sweet-looking modern water fountain that fills the bill with several other advantages besides its sleek, modern design....

'Internet Of Everything' Pits Home Depot Against Lowe's

The DIY (do-it-yourself) trend is still thriving, as the two largest home-improvement franchises -- Home Depot and Lowe's -- go toe-to-toe (or should we say tool-to-tool) in competing for a large demographic of consumers - namely the self-made 'handyman.' Of recent date, however, another market of interest has emerged that both of these large chains find just as appealing, namely the opportunity to tap into the burgeoning IoE . . .

'Tweetstorm' Is Trademarked, So 'Timeline Colonialism' Is On The Rise?

It was inevitable that once the meme 'tweetstorm' was trademarked, 'timeline colonialism' would become Twitter's latest craze. Odd that something as common as sending multiple tweets in succession to make a point needed an identity before it could actually become part of the Twittersphere's zeitgeist.

Google Glass: To Read Or Not To Read Minds, That Is The Question

Pushing the limits of wearable technology will expand the digital horizon of the Internet of Things. And, telekinesis -- long thought to be a myth reserved for horror movies the likes of Bryan De Palma's 1976 classic, Carrie -- might be the next baby step in advancing this innovative technology. However, as quickly as the software developers at MindRDR launched an app to 'read minds' on Google Glass, the Big G was just as swift to refute the idea.

'Internet of Everything' Now Hiring

If you're looking for a career change, have kids undecided about their college major or just have a genuine interest, the Internet of Things (IoT) -- or what Cisco has branded as the Internet of Everything (IoE) -- is looking for a few good men and women - to the tune of millions in just six short years.

'Hang w/' Is Little Bit Twitter, Little Bit Instagram, Little Bit Rap, Little Bit Celebrity Ham

As social apps continue to proliferate the Web and our smartphones, it's not a great surprise that a platform like Hang w/ -- the latest shiny new thing -- would inevitably roll off a developers' assembly line. Described by some, as a 'melting pot of social networks,' this app (free at Google Play and the App Store) is an intriguing proposition and a nice complement to what went before.

Twitter Scavenger Hunt, Social Experiment For Paying-It-Forward

New Yorkers and tourists are scouring the boroughs of New York City this weekend in a massive treasure hunt created by a California millionaire and self-proclaimed 'philanthropist-for the-people' Jason Buzi. Started in San Francisco, it's a viral campaign that is prompted by posted clues on the Twitter account @HiddenCash to direct people to where Buzi buried some cash.

Wearable Tech: Intel's New And Very Snazzy Smart Bracelet

Appealing to an emerging geek-chic fashion trend, Intel has developed a new smart bracelet that will be released by the end of the year. This stylish wearable tech device is slated to be cooler than cool. Check out more details below.