Marketing, Advertising and Packaging

Book My Ride! Order Your BMW i3 EV Online From Amazon Japan

Amazon Japan has begun listing BMW's i3 EV along with the usual books, DVDs, housewares and whatnot. While delivery via drone isn't in the offing – yet – the new service expands the German car company's profile while enhancing customer convenience.

Crowdsale & Cryptocurrency Fuels Next-Gen Social Network Synereo

If a new social network is going to break the mold of everything that went before, it's going to require a social media marketing strategy that’s just as innovative. In a follow-up to my blog post ‘Defining Synereo Before It Redefines Facebook,’ the programming team behind Synereo are relying on cryptocurrency to serve as legal tender when users register for their network, via a new crowdsouring mechanism called a ‘crowdsale.’

Defining Synereo Before It Redefines Facebook

There’s a new social network in town and if it's half as powerful as its hype, prepare to follow a whole new line of logic when you socialize online in the very near future. Synereo has been touted as the one to break the mold of all that went before. It’s the next-gen social ecosystem, a fully decentralized and distributed social network designed for the  Attention Economy.

Facebook’s ‘TheFind’ Another Example: ‘If You Can’t Build It, Buy It’

Never to be outbeat, Zuckerberg's been wise enough to keep a finger on the pulse of consumer preferences in tandem with a keen eye on advertising opportunities. In so doing, one year ago, he shelled out an astronomical $19 billion to acquire the mobile messaging app WhatsApp. To put this in perspective, this one purchase was 19-times what he spent on Instagram in 2012 - and another example of Zuckerberg’s now standard modus operandi: If you can’t build, buy it!

Killer Apps For Apple iWatch Need To Be Disruptive, Not iPhone Clones

The much anticipated April 24th launch of the Apple’s Watch (which I prefer to call "iWatch" no matter how it's marketed) has got developers scrambling to create a killer app that will not only give credence to the need for an iWatch, but will distinguish the development team as the coolest kids on the digital block.

MIT’s Social Network For Wearing Your Heart On Sleeve & Elsewhere

Over the course of the last year, social networking has definitely been evolving. With start-ups such as Tsu and A+ launching innovative monetization models, which pay their users for their content — and major players like Facebook and Twitter adding videos to their playbill, as they attempt to capitalize on the lucrative YouTube market - the playing field has certainly changed.

Does Tsū or A+ Get The Top Grade?

Tsu (pronounced ‘Sue’) -- the social network that pays you for your content -- scaled past 3 million users this past week in less than 5 short months. Based on a monetization model where ninety percent of its advertising revenues are actually distributed to its members, its algorithm weighs views, likes, comments, shares and numbers of followers in a somewhat modified MLM scheme to determine the payouts.

Will YouTube Subscription Service Compete With Netflix, Spotify?

Google has decided its web-based video provider YouTube has finally grown up enough to get some big-boy pants. It’s a bit step, but Google appears to be taking its cue from streaming video and music content providers like Netflix and Spotify.

LobbyFriend - Tinder or Snapchat for Hotel Guests?

For those Snapchat and Tinder evangelists out there, there’s a new app in town called ‘LobbyFriend’ that might be just up your alley — or should I say, 'down in your lobby?' In today’s fast-pace mobile world, there’s been a myriad number of apps for business and leisure travelers. From Flip.to to Foursquare to TripAdvisor, hotel apps are now a dime a dozen, dependent on your particular preferences when traveling.

Mercedes-Benz SuperBowl Ad Inspires Tsū Tortoises & Hares

Aesop’s classic fable of the tortoise and the hare not only gets a modern-spin in its lead-up to Super Bowl XLXIX, it has also inspired users on a young upstart social network to examine who they most identify with. With six major automakers scheduled for million-dollar TV commercials for this year’s big game, Mercedes-Benz led the pack by fully revealing a minute-long commercial for the games.

Tsu Welcomes Arabian King Of Morocco To Its Paying Platform

Not that this Royal needs any more riches added to his country’s coffers, this month, Roi Du Mohammed VI, His Majesty the King of Morocco selected Tsu as a viable social network for communicating to the world. And not only did his entourage follow in lock-step, the Monarch has amassed almost 30,000 followers in a little over two weeks.

LinkedIn’s Tools To Connect Workers Goes Head-On With ‘Facebook At Work’

On the heels of my recent post titled, 'Facebook At Work,' Anti-Ts?, Anti-LinkedIn, Anti-Google+' that detailed Mark Zuckerberg’s desire to build a whole new network focused on collaborative tools for the business world, this week, LinkedIn released some news that just might make him stop him in his tracks. If not and Zuckerberg follows through with his proposed plans, it looks like us the users of both networks . . .

Seagate Unveils Thinnest 500GB External Hard Drive

At just 7mm thick, the Seagate Seven represents the sleekest you can go in a portable storage drive without giving up spinning platters. “Premium materials” go into a design that's supposed to celebrate Seagate's 35 years of making hard drives.

HBO Show Silicon Valley’s Video Compression App Mirrors Facebook Acquisition

Facebook’s social media prominence has been written about extensively in best selling books and movie scripts. Aaron Sorkin’s treatment of Mark Zuckerberg's Machiavellian rise in the blockbuster, The Social Network was box office gold back in 2010. It garnered more awards than you could shake a stick at from all major movie award shows, including the Oscars, the Golden Globes, BAFTA and The National Board of Review.

On Tsu, The ‘Tspin Challenge’ Spins Dollars For Charities

Who doesn’t remember the Ice Bucket Challenge of 2014 and the frenzy that ensued throughout the United States? It started as a grass roots effort to raise awareness and donations for the disease, amyotrophic lateral sclerosis (ALS), commonly known as the Lou Gehrig disease. Promoted widely on Twitter and Facebook, the virality of the challenge soon caught the attention of newscasters, celebrities, politicians and even motivating folks like former Presidents, George W. Bush and Bill Clinton to get involved.