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Marketing, Advertising and Packaging

Cisco Leads The Charge In The Application Economy

It's hard to believe that mobile devices while a couple of decades in the making didn't achieve mass adoption until Apple launched their first iPhone in 2007. With it's customer-pleasing multi-touch interface and application distribution platforms, a number of competing mobile operating systems joined the fray quickly to meet the burgeoning demand. Smarphones, tablet computers and other hand-held devices ushered in tech advancement . . .

Mattel & Europcar Create First Rental Car Agency For Kids

Mattel, the maker of Hot Wheels toy cars, has teamed up with European car rental agency Europcar to offer the children of car-renting adults the chance to rent the Hot Wheels models of their choice. Sound good, kids? Just sign on the dotted line...

How Instagrammable Is Instagram For Your Small Business?

While it's often been said, "a picture's worth a 1000 words," none of the current crop of social networks have given as much credence to that sentiment as Instagram. Yet, on the same token, can a platform (which is almost 100-percent mobile-based) really benefit those in small businesses saddled to their computers, working on the 'cube farms'?

Small Business Advertisers: Facebook Wants You!

If you question Facebook's motives as to their current push to bring on SMB (small and medium-sized business) advertisers, you're not alone. Small business operators with small marketing budgets should be cautious about investing in a social network that up till now favored big brands over the little guy. So, questioning whether this current shift in focus is advantageous to your needs or theirs is a legitimate one.

Japan's Nankai Electric Railway Animates Transportation With A Blazing Red Mobile Suit Gundam Train

Gundam it, Japan's Nankai Electric Railway knows how to celebrate special occasions in style! To mark the 20th anniversary of their Airport Line, passengers can ride the Mobile Suit Gundam UC - Neo Zeon Limited Express Rapi:t train and stock up on some cool commemorative swag.

'Small Business Book Awards' Ceremony Goes Virtual This Year

As a result of the burgeoning digital age, the recent eBook explosion and the opportunity for authors to by-pass the traditional publishing route, a number of Book Awards programs have grown up over the course of the last decade. The 'Small Business Book Awards' is one such platform

My Other Bicycle Is A Chevrolet... Wait, What??

While American cars are a tough sell in Japan, American bicycles are practically flying off the shelves. No matter that these sporty bikes emblazoned with Chevy's name, bowtie logo and “An American Revolution” slogan are actually made in China, this bizarre branding exercise is all about style, not substance.

The Future Is Mobile: Market Your Innovations There!

It is becoming clearer and clearer that the future is mobile. Today's smartphones are not much different than computers, with powerful and impressive capacities. Also, computers themselves are getting smaller and more portable, and everything is becoming online-based. With this in mind, people wanting to advertise and market their inventions and innovations should give mobility a big importance.

Small Business LinkedIn For 21st Century Customer Engagement

As foreword-thinking folks who've been in business for a number of years will attest, 20th Century business practices no longer cut the mustard. Ushered in by a hockey-stick uptick of Internet usage, small business operators saw the need to seek out new strategies and tactics to achieve more of a competitive edge in the new century. From 'cold calling' to 'glad-handing,' to '3-martini lunches' and other Mad Men type of . . .

Drone Advertising Might Be The Future Of Publicity

We all know that drones are, nowadays, under the spotlight. Not only are they being used as warfare, but they are also set to mark a revolution in the way stores ship their goods (like Amazon, who will deliver items using them). Now, a company developed by a 19-year-old, is planning on using these vehicles as means for publicity and advertising.

Will The Exit Of Google's Don Quixote Be The Demise Of G+?

With the departure of G+'s head honcho Vic Gundotra, the blogosphere is cyberventilating as to what kind of a future lies ahead for that little social-network-that-could? It wasn't so long ago, the critics opined Google's DNA lacked the social media gene, as every time they got up on the horse, it appeared they were battling one windmill after another. Now, they're saying the burden of keeping the successful G+ well and alive was. . .

Empire Avenue's [X]PendaPalooza 14 Opens To Limited Media Fanfare, But Lots Of Grass Rooters Rooting!

If one was to search for "[X]PendaPalooza 14" on Google News, you'd be hard-pressed to find any coverage. On the other hand, typing those same keywords into a standard search you'll be presented with "about 5,750" links. However those SERPs [search engine result pages] will take you to links created by Empire Avenue's founders or from veteran EAers. . .

Google Glass & Politicians Through The Looking Glass

Political campaigns, down through the centuries have used the technology of the times to help enhance a candidate's competitive edge. Innovating communication channels has always played a key role in reaching and targeting constituencies during national elections. Presidential candidates who failed to embrace the new technologies of their day often found themselves vulnerable in the eyes of the public.

Fargo, Silicon Valley For Small Business Startups, Minus "Aw Jeez" & Silos

The critically acclaimed 1996 dark comedy film Fargo, written and directed by The Coen Brothers is coming to the small screen. That's right, the hilarious yodeling accent made famous by actress Frances McDorman in the classic flick also featuring Steve Buscemi and William H. Macy has cast equal star power for a TV version about to kick-off on the FX network this week. But that's not the only reason Fargo's in the news these days. . .

'Flash Boys' Forces E*Trade Baby Into Retirement? [Videos]

Differing from a tangible invention, new virtual tools for traders are shaking up the financial industry. Michael Lewis' Flash Boys -- a top-selling treatise on the state of modern-day Wall Street -- is turning the stock market ecosystem on its head. For those who still think the hallowed halls of the stock exchange is still about alpha-male floor traders whaling in trading pits to 'buy' and 'sell' - think again -- for that world is officially DOA.

ZunZuneo,The Covert Twittersphere Of Cuba That Was, Until It Wasn't!

Mainstream media has been slow on the uptick in covering the U.S. government's current investigation of ZunZuneo by Democratic Senator Patrick Leahy. If you are unfamiliar with the name, it's most likely because of the covert actions that led to the rise and fall of this enterprise. . .

Cat/Dog Lady Fashion For Charity: Vans Sneakers For The ASPCA

If you are working on your transformation into full-blown crazy cat lady, simply having a dozen or two felines just isn't good enough. Instead, you've got to embrace the fashion so the whole world can see just how much you love kittens. You know, beyond the pet hair that is adhered to your clothing permanently (trust me, I know). With a second design for dog lovers, these pet happy fashions also work double duty; supporting the lives of felines and canines alike. 

Breaking Up With Facebook Ain't So Hard To Do According To Eat24

Ever consider leaving Facebook? Heck, the Millennials are bailing in droves. But when push comes to shove and it's time to put the pedal to the metal, how many of us would actually pull the trigger? Well, there is one brave band of renegades who have not only set the bar fairly high as to how to cut those ties - but also how to read the riot act to the founding fathers while walking out of the door.

Bitcoins Coming To A Store Near You, As Well As Amazon & 'Almost Human' Too!

You know that Bitcoins have gone mainstream when this unique form of tender is featured in the plot line of a current TV drama. That's right - the world's first decentralized cryptocurrency lacking any political authority was featured in the recent season finale episode of the Fox network series, 'Almost Human.' Granted, while the premise of that detective drama is set in the year 2048.  .  .

Technically It's A 'Cold War' For Google & Facebook In Era Of Disruption

It's hard to say, looking twenty to thirty years into the future, just how different the digital landscape will look. Semantic Technology, Augmented Reality, Virtual Reality and Web 3.0 are presently only toddling along in their infant stage. What they will look like in the next few decades is only guesswork on our part.