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Marketing, Advertising and Packaging

Will The Real Sherlock Holmes App Please Stand Up?

Little did Sir Arthur Conan Doyle realize when he first introduced "Sherlock Holmes" to the world in 1887, that some 125+ years later, the world would still not be able to get enough of this irascible literary character. Not only has there been over 100+ actors who have stepped into this famous detective's shoes on stage, screen, radio and TV since the early 1900s --  in just this past few years --  21st Century actors, the likes of Robert Downey Jr, Jonny Lee Miller and Benedict Cumberbatch. . .

Confide, The Grownup Version Of Snapchat For Governor Christie's Inner Circle

What comes to mind when one talks about disappearing text messaging? You know, the "now you see it, now you don't" type of communique that might have saved the career of one "what was he thinking" politician with the unfortunate name of Weiner.

There Will Be (A) Blood App, O, B & AB As Well

Could eating a diet based on your blood type -- O, A, B, or AB -- help you shed some LBs while improving your overall health. That's the idea behind the Blood Type Diet spawned by naturopath Peter J. D'Adamo.

What Nest Is Google Feathering - The Internet Of Things,' Apple's or Nest Labs'?

OK, so a $3.2 billion acquisition is nothing to sneeze at! However, when your current stock price on the Nasdaq exchange is trading at $1148 per share, and your coffers are overflowing in excess of $57 billion in cash and marketable securities - $3.2 is more or less chump change. . .

Meet ColorADD, A Revolutionary Code To Help Colorblind People

Color blindness is an inability or decreased ability to see and/or perceive colors. It mostly affects males, which is easily explained by Genetics, and around 10% of males are somehow affected by it. While color blindness is not a disease or a life-threatening problem, it can sometimes play a major role in one's life. Portuguese designer Miguel Neiva developed a truly revolutionary visual code to help these people surpass their deficiency and deal with colors in the most normal way as possible.

Happy Pills Candy Store: 'Cuz A Little Bit Of Sugar Helps The Medicine Go Down

You've heard the anti-sugar advocates refer to it as a drug , and there's no doubt that candy can fall under the addictive category if you are a sugar-lover. That's why one European business decided to take that notion and run - they've created a themed business that's sickly sweet.

Will Semantic Technology Make Our Smart Phones Smarter?

In the foreseeable future, search on smartphones will allow for intuitive logic not just text-matching based on keywords. But what will our smartphones offer in the Web 3.0 world of Semantic Technology, Augmented Reality and the Internet of Things?

'Author Rank' Separating Small Business Bloggers vs Small Business Ghost Writers

While the blogosphere spawned thousands upon thousands of writers who in many instances lacked the opportunity to write for legacy publishers, ironically the major criticism levied against them came from those traditionalists. Traditionalists who critiqued bloggers as less worthy of acclaim because they were not vetted by the established press. Traditionalists, the likes of noted playwright Aaron Sorkin who agreed with Sarah Palin when their combined condescension labeled them, "pajama people."

Anti-Snooping Apps For When Everybody's Watching You

When the rock group, The Eagles first penned their iconic top-forty hit, "New Kid in Town," with lyrics that spoke to: "talk on the street. . . everybody's watching you," the year was 1976, predating the Internet by almost two decades. While spot-on prescient as to what was to come, surely Don Henley, Glenn Frey or Joe Walsh couldn't have known the level of surveillance that's blanketed the world we NOW live in...

King Robota -- A Real Giant Robot?

Ranging anywhere from eight to sixteen feet in height, King Robota manufactures some amazing robots designed for corporate events and large entertainment venues.  But... how much of the robot is a robot?

Money & Betrayal Play Key Roles In Silicon Valley Tomes

It appears when Ben Mezrich penned his tell-all book about the early beginnings of Facebook and included the bon mots "money" and "betrayal" in its title, he had paved a path for another to follow. After all if one social network could be launched on greed and deception, couldn't others? Good ole Machiavellian ethics may be as old as time, but it appears to be the common denominator for both...

Package Related Pollution: Problems And Solutions

In today's consumerist society, almost everything we buy comes in a package. Paper, plastic or metal, for health or just visual reasons, all the things we buy come inside something. Not only this, but we usually use other packaging (i.e., bags) to carry the products. All this has a huge impact on the environment, both in the production of these packages as well as the way they are disposed of.

Nelson Mandela Apps: An Icon's Footprints Across The Digital Landscape

It's difficult to say good-bye to a man as formidable as Nelson Mandela. TV, Radio and the blogosphere have been flooded with updates, and I suspect this will continue for some time. Living in the digital age, as mankind moves forward, it's apparent that we will all be memorialized when the time comes with what we leave behind on the Internet.

Who's on First? Competing Santa Trackers: NORAD vs Google

Perhaps not as funny as the classic 1938 comedy sketch "Who's on First?" popularized by Abbott and Costello, but it does bring a smile to one's face when anybody is able to give Google a run for their money. Such is the case when the Northern American Aerospace Defense Command (NORAD) backed by Microsoft and Bing take on the Granddaddy of search engines in a face-off that pits one Santa Tracker against another.

Martin Luther King Jr.'s Image Used To Promote Chinese Online Sale

“I have a dream...” of great savings! The stylized image of American civil rights icon Martin Luther King Jr. has begun appearing in ads for Chinese internet mall Taobao's upcoming Sales Day.

From Homeland To Home Deliveries, Drones Target Afghanistan & The Amazon

For those addicted to the HBO's hit series, Homeland, the writers have inserted drones into their plot lines almost as if they were dark villainous anti-heroes. Last season, lead character Sargeant Brody sought revenge for a drone attack gone sideways killing innocent Iraqi children. This season the unmanned aerial vehicle is now used as "eyes on the ground" allowing Brody to seek covert asylum in Afghanistan...

Going Meshugenah For Thanksgivukkah With Turkey Leg & Brisket

A New Zealand break-out singer from New Zealand is out front again this holiday season. Back in August when she released her successfully popular top forty pop hit, "Royals," she confused the public with a somewhat contradictory world debut. While on the one hand, she hid behind the pseudonym 'Lorde' to protect her anonymity, on the other. . .

Mom & Pops 'Shop Small' For Social Media, Devoid Of Black Friday Madness & Cyber Monday Fatigue

Mom & Pop shops, sometimes derogatorily referred to as the dinosaurs of the retail industry have of recent date been able to exert some clout during the holiday buying season, at least for one day out of the year. Founded by American Express, since 2010, the "Shop Small" movement (aka Small Business Saturday®) ...

Can Kmart's "Blue" Light Special Ads Turn Us On For The Holidays? [Videos]

With Kmart's revenue reports heading into the toilet, it appears its TV ads might have followed suit this holiday season. Down 4.6 percent in earnings this quarter, one of the nation's largest discount retailers is taking a radical departure from it's wholesome Mom's Apple Pie image to one that replicates the blue material you might catch on late night, a la Chelsea Lately!

How Do You Feel About A Robot Reading Your Mind?

The concept of a robot that's actually capable of reading a user's thoughts sounds like a sci fi pipe dream. It's not, though: the University of Cincinatti's Anca Ralescu and her team last week revealed that they're working on a piece of technology which, when completed, could change the world.