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Marketing, Advertising and Packaging

'Facebook At Work,' Anti-Tsū, Anti-LinkedIn, Anti-Google+

What’s a network to do? When you’ve grown to over 1.3 billion users, one would think you could relax and rest on your laurels, comforted in the fact that no other social network could possibly match your kind of success. But such is not the case with Mark Zuckerberg and the world’s largest social network.

Roominate Is A DIY Building Kit For Future Female Engineers

What comes first, the toys we put into our children’s hands or the interests and skills of our children who play with toys? Our children are influenced by everything around them. Music, television, books and toys shape at least part of who they become. Inspired by their childhood toys to become engineers, two women created Roominate, wired, design-it-yourself, building kits. Roominate is not only meant to feed into the curiosity of a young female engineer, but also to decrease the gender gap in science, technology, engineering, and math (STEM) fields.

Facebook’s Feed Tinkering, The Social Experiment That Foreshadowed Tsu

Who remembers Facebook’s social experiment this past March, when Facebook manipulated the data seen by more than 600,000 users in an attempt to determine their emotional outlook. In fact the techie scientists at Facebook actually published their findings in a paper, titled ‘Experimental evidence of massive-scale emotional contagion through social networks,’ which was published in. . .

Like Brangelina, “Phablets” Have Portmanteaued Into Our Zeitgeist

It’s seeminlgy logical once you take a few minutes to analyze the new tech term that’s become widely popular before formally entering our lexicon. Having grown in popularity only since 2012, the moniker is similar to the catchy portmanteaus of celebrities such as Brad Pitt and Angelina Jolie. The latest handheld device of choice is the the “phablet,” the word combo of “phone” and “tablet.”

‘Listen To Wikipedia’ Turns Website Into New Age Symphony

Remember the ‘infinite monkey theorem'? The one that postulated that a monkey hitting keys at random on a typewriter keyboard for an infinite amount of time would almost assuredly be able to type a given text, such as the complete works of William Shakespeare. Of course, such a theory has been debunked by statisticians over the years, noting that while the probability was there. . .

Small Businesses Are Better Positioned This Cyber Monday With Innovative Site

For those shoppers in the know, Black Fridays have literally become a moving target each and every year. From big box stores opening earlier and earlier the day after Thanksgiving, this year Wal-Mart is said to be one of the first to turn the event into a five-day extravaganza. Promotionally coined “the New Black Friday,” starting Thanksgiving Day (if you can believe it) at 6 P.M., it will run through the following Monday.

Have Snapchat Will Travel, Who Knew?

When you think of traveling, you think of capturing your adventures and experiences in photos and movies — that which can be shared time and time again with friends and loved ones. When you think of Snapchatting, you think of ephemeral messaging and sexting - that which can hit a ‘beat’ with a private recipient for 10 seconds only and is not for public consumption.

On Tsu, What Comes First, The Family Or The Network?

 A lot has been leveled at the new social network Tsu that dared to disrupt the current social networking status quo - with a platform that actually pays its members for their content. Critics abound, but as the old saying reminds us: “there is only one way to avoid criticism: do nothing, say nothing, and be nothing.”

Make Rooms For Daddy, Facebook’s Back To The Future

Yes, this just might be your Daddy’s old guilty-pleasure resurrected. For those who were the early adopters of the Internet, you probably still wax nostalgic over the days of chat rooms. Introduced as ‘Internet Relay Chat’ (IRC) back in 1988 this was the application layer of protocol that facilitated the transfer of plain text messaging back in the day!

Twin Peaks’ Appointment TV Enters The Twittersphere

It’s hard to think of our world prior to the Internet, PCs and on-demand entertainment - even though most of us have been around for the last few decades to have experienced this technological transition. In retrospect, we also wonder how TV dramas raised enough awareness without the communication push and virality tools of social media.

When Social Media Flies The Not-So-Friendly Skies

There’s no question when airlines relaxed their cellphone usage policies inflight, air travel for passengers and flight attendants changed overnight - and we’re not talking red-eyes here. That’s right, when the FAA reversed its position on making  it mandatory to switch to the ‘Airplane Mode,’ we are now all able (after take-off) to fire up any and all of our devices including smartphones, tablets, laptops and eReaders . . .

Is There A Place For #Hashtag Meditation In The Twittersphere?

#Hashtag Meditation! Even those two juxtaposed words sound like an oxymoron. How does one hashtag a meditative state, when one activity underscores action and the latter centers on reflection. Well, for one, if Twitter has taught us anything, it’s made us rethink how we express ourselves. It’s caused us to distill big ideas down to 140 characters. That action in and of itself puts us in a contemplative mode of thinking.

Twitter Outrage: Separating The Tweet From The Chaff, From The Kardashians to Kent State

The concept of separating the ‘wheat from the chaff’ dates back to Gospel of Matthew from the New Testament. In the Digital Age, that parable bears significance when measuring outrage on social networks like Twitter. The microblogging platform has acted as a barometer for our level of emotions when we are dismayed, appalled or shocked by current-day events. But how do we separate the meaningful from . . .

One-Stop-Shop On iPhone 6 & Twitter

The old AMEX ad slogan of ‘don’t leave home without it’ is apropos when referencing the new social trend of ‘instant purchasing.’ Within the very same week, both Apple and Twitter have devised new mobile e-commerce options. The stickiness of making a purchase without leaving the confines a social network or opening up several apps on your smartphone is appealing to the no-nonsense digerati who gravitate towards. . .

Breed Specific Pet Food: Should You Fall For It?

Purina is the most recent pet food company to announce a line of breed-specific dog foods; Beta™. Although currently the line is available in Great Britain only, I suspect it's just a matter of time before it's available in the U.S,. as are Eucanuba and Nature's Recipe breed-specific dog foods currently.  Royal Canin produces breed specific foods for dogs and cats.  The question is: Should your Terrier be fed differently from a Shepherd?  Your Maine Coon from a Siamese?