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Marketing, Advertising and Packaging

'Sweat Neutrality' Exercising Net Neutrality's First Amendment Right

Who's sweating Net Neutrality? Most of us would point to the little guy, the billions of netizens who believe the World Wide Web should remain free and equitable to all. Unfortunately, however, they are not the only ones who feel they have a First Amendment claim. There's also the big guys who are balking about their alleged loss of civil liberties -- and like the big bully in the school yard, they're shouting down all those who get in their way. . .

LympheDIVA's Compression Sleeves: Medically AND Fashionably Correct

In a prior post, I covered some of the most fashionable compression socks you can find.  Today, it's all about compression sleeves for women - some of you will want to wear them even if you don't have an excuse!  (They make your arms look nice and slim!)

Social Media Prenups Face Loopholes With Snapchat & MySpace

As soon as a precedent emerges in the social media space, whether it's something as innocuous as sponsored tweets or more critical such as revenge porn, folks look for loopholes to circumvent the action. Such is the case with 'social media prenups,' the latest trend to be embraced by the marriage-isn't-forever crowd.

When You're Only As Good As Your Last Tweet, Voycee Your Opinion

The paradigm of ephemeral messaging that was ushered into the social media space by apps such as Snapchat appears to have influenced others who want a piece of the "now-you-see-it-now-you-don't" action. Like a modern-version of the messages received by Mr. Phelps on the popular hit TV series of the 60s Mission Impossible. . .

Snapchat, Facebook, Brogrammers & The Art Of Tech Hubris

The profile of the techie founder that's evolved over the course of last decade seems to have become a parody onto itself. It's a psychographic composite blend of youthful arrogance, a belief that coding takes precedence over formal education and a lust for unobtainable women. It's a geek's revenge against childhood harassment and their ultimate desire to be rewarded with as much as possible, as quickly as possible.

From Slender Man To Widbook: Internet Myth Influences Writers' Social Network?

They say writing is a very lonely business. Some of our greats have gone mad searching for the perfect plot line or bon mot. Edgar Allen Poe is a cautionary tales as to how genius led to an ignominious ending. With the advent of Web 2.0 and crowd-sourcing, an increasing number of services are looking to dispel the myth of the lonely writer by offering up social media options.

Black Edition: Gigabyte's Stress-Tested GeForce GTX 750 Ti Graphics Card

The Taiwanese company's new video card, based on Nvidia's latest GPU design, boasts sizable factory-overclocking and a large cooler. It also undergoes “server level” durability testing before arriving in your hands.

Yammer: Tower Of Babble For Private vs Public Engagement?

In the world of Web 2.0, while corporations have struggled with just how much social media their employees should be allowed to engage in, opinions differ widely as to its usage. From strict guidelines that prohibit using Facebook, Twitter, G+ or even LinkedIn at all in the workplace, to companies like Zappos that encourage their employees to become company advocates and engage to their heart's content, there a wide range . . .

One Giant Leap For Can Kind: Japan Sending Pocari Sweat To The Moon

The makers of oddly-named Japanese sports drink Pocari Sweat have committed themselves to achieving the goal, before 2015 is out, of landing a can on the moon.

Your Online Presence Is Important: Build Your Website The Right Way

Nowadays, one of the best ways to market and sell our inventions and innovations is through the Internet. However, a key to succeeding lies in taking full advantage of it - having a good-looking and functional website not only passes a better image of you, your company and your product(s), as it also makes communication easier and attracts potential costumers.

Cisco Leads The Charge In The Application Economy

It's hard to believe that mobile devices while a couple of decades in the making didn't achieve mass adoption until Apple launched their first iPhone in 2007. With it's customer-pleasing multi-touch interface and application distribution platforms, a number of competing mobile operating systems joined the fray quickly to meet the burgeoning demand. Smarphones, tablet computers and other hand-held devices ushered in tech advancement . . .

Mattel & Europcar Create First Rental Car Agency For Kids

Mattel, the maker of Hot Wheels toy cars, has teamed up with European car rental agency Europcar to offer the children of car-renting adults the chance to rent the Hot Wheels models of their choice. Sound good, kids? Just sign on the dotted line...

How Instagrammable Is Instagram For Your Small Business?

While it's often been said, "a picture's worth a 1000 words," none of the current crop of social networks have given as much credence to that sentiment as Instagram. Yet, on the same token, can a platform (which is almost 100-percent mobile-based) really benefit those in small businesses saddled to their computers, working on the 'cube farms'?

Small Business Advertisers: Facebook Wants You!

If you question Facebook's motives as to their current push to bring on SMB (small and medium-sized business) advertisers, you're not alone. Small business operators with small marketing budgets should be cautious about investing in a social network that up till now favored big brands over the little guy. So, questioning whether this current shift in focus is advantageous to your needs or theirs is a legitimate one.

Japan's Nankai Electric Railway Animates Transportation With A Blazing Red Mobile Suit Gundam Train

Gundam it, Japan's Nankai Electric Railway knows how to celebrate special occasions in style! To mark the 20th anniversary of their Airport Line, passengers can ride the Mobile Suit Gundam UC - Neo Zeon Limited Express Rapi:t train and stock up on some cool commemorative swag.

'Small Business Book Awards' Ceremony Goes Virtual This Year

As a result of the burgeoning digital age, the recent eBook explosion and the opportunity for authors to by-pass the traditional publishing route, a number of Book Awards programs have grown up over the course of the last decade. The 'Small Business Book Awards' is one such platform

My Other Bicycle Is A Chevrolet... Wait, What??

While American cars are a tough sell in Japan, American bicycles are practically flying off the shelves. No matter that these sporty bikes emblazoned with Chevy's name, bowtie logo and “An American Revolution” slogan are actually made in China, this bizarre branding exercise is all about style, not substance.

The Future Is Mobile: Market Your Innovations There!

It is becoming clearer and clearer that the future is mobile. Today's smartphones are not much different than computers, with powerful and impressive capacities. Also, computers themselves are getting smaller and more portable, and everything is becoming online-based. With this in mind, people wanting to advertise and market their inventions and innovations should give mobility a big importance.

Small Business LinkedIn For 21st Century Customer Engagement

As foreword-thinking folks who've been in business for a number of years will attest, 20th Century business practices no longer cut the mustard. Ushered in by a hockey-stick uptick of Internet usage, small business operators saw the need to seek out new strategies and tactics to achieve more of a competitive edge in the new century. From 'cold calling' to 'glad-handing,' to '3-martini lunches' and other Mad Men type of . . .

Drone Advertising Might Be The Future Of Publicity

We all know that drones are, nowadays, under the spotlight. Not only are they being used as warfare, but they are also set to mark a revolution in the way stores ship their goods (like Amazon, who will deliver items using them). Now, a company developed by a 19-year-old, is planning on using these vehicles as means for publicity and advertising.