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Marketing, Advertising and Packaging

Will Semantic Technology Make Our Smart Phones Smarter?

In the foreseeable future, search on smartphones will allow for intuitive logic not just text-matching based on keywords. But what will our smartphones offer in the Web 3.0 world of Semantic Technology, Augmented Reality and the Internet of Things?

'Author Rank' Separating Small Business Bloggers vs Small Business Ghost Writers

While the blogosphere spawned thousands upon thousands of writers who in many instances lacked the opportunity to write for legacy publishers, ironically the major criticism levied against them came from those traditionalists. Traditionalists who critiqued bloggers as less worthy of acclaim because they were not vetted by the established press. Traditionalists, the likes of noted playwright Aaron Sorkin who agreed with Sarah Palin when their combined condescension labeled them, "pajama people."

Anti-Snooping Apps For When Everybody's Watching You

When the rock group, The Eagles first penned their iconic top-forty hit, "New Kid in Town," with lyrics that spoke to: "talk on the street. . . everybody's watching you," the year was 1976, predating the Internet by almost two decades. While spot-on prescient as to what was to come, surely Don Henley, Glenn Frey or Joe Walsh couldn't have known the level of surveillance that's blanketed the world we NOW live in...

King Robota -- A Real Giant Robot?

Ranging anywhere from eight to sixteen feet in height, King Robota manufactures some amazing robots designed for corporate events and large entertainment venues.  But... how much of the robot is a robot?

Money & Betrayal Play Key Roles In Silicon Valley Tomes

It appears when Ben Mezrich penned his tell-all book about the early beginnings of Facebook and included the bon mots "money" and "betrayal" in its title, he had paved a path for another to follow. After all if one social network could be launched on greed and deception, couldn't others? Good ole Machiavellian ethics may be as old as time, but it appears to be the common denominator for both...

Package Related Pollution: Problems And Solutions

In today's consumerist society, almost everything we buy comes in a package. Paper, plastic or metal, for health or just visual reasons, all the things we buy come inside something. Not only this, but we usually use other packaging (i.e., bags) to carry the products. All this has a huge impact on the environment, both in the production of these packages as well as the way they are disposed of.

Nelson Mandela Apps: An Icon's Footprints Across The Digital Landscape

It's difficult to say good-bye to a man as formidable as Nelson Mandela. TV, Radio and the blogosphere have been flooded with updates, and I suspect this will continue for some time. Living in the digital age, as mankind moves forward, it's apparent that we will all be memorialized when the time comes with what we leave behind on the Internet.

Who's on First? Competing Santa Trackers: NORAD vs Google

Perhaps not as funny as the classic 1938 comedy sketch "Who's on First?" popularized by Abbott and Costello, but it does bring a smile to one's face when anybody is able to give Google a run for their money. Such is the case when the Northern American Aerospace Defense Command (NORAD) backed by Microsoft and Bing take on the Granddaddy of search engines in a face-off that pits one Santa Tracker against another.

Martin Luther King Jr.'s Image Used To Promote Chinese Online Sale

“I have a dream...” of great savings! The stylized image of American civil rights icon Martin Luther King Jr. has begun appearing in ads for Chinese internet mall Taobao's upcoming Sales Day.

From Homeland To Home Deliveries, Drones Target Afghanistan & The Amazon

For those addicted to the HBO's hit series, Homeland, the writers have inserted drones into their plot lines almost as if they were dark villainous anti-heroes. Last season, lead character Sargeant Brody sought revenge for a drone attack gone sideways killing innocent Iraqi children. This season the unmanned aerial vehicle is now used as "eyes on the ground" allowing Brody to seek covert asylum in Afghanistan...

Going Meshugenah For Thanksgivukkah With Turkey Leg & Brisket

A New Zealand break-out singer from New Zealand is out front again this holiday season. Back in August when she released her successfully popular top forty pop hit, "Royals," she confused the public with a somewhat contradictory world debut. While on the one hand, she hid behind the pseudonym 'Lorde' to protect her anonymity, on the other. . .

Mom & Pops 'Shop Small' For Social Media, Devoid Of Black Friday Madness & Cyber Monday Fatigue

Mom & Pop shops, sometimes derogatorily referred to as the dinosaurs of the retail industry have of recent date been able to exert some clout during the holiday buying season, at least for one day out of the year. Founded by American Express, since 2010, the "Shop Small" movement (aka Small Business Saturday®) ...

Can Kmart's "Blue" Light Special Ads Turn Us On For The Holidays? [Videos]

With Kmart's revenue reports heading into the toilet, it appears its TV ads might have followed suit this holiday season. Down 4.6 percent in earnings this quarter, one of the nation's largest discount retailers is taking a radical departure from it's wholesome Mom's Apple Pie image to one that replicates the blue material you might catch on late night, a la Chelsea Lately!

How Do You Feel About A Robot Reading Your Mind?

The concept of a robot that's actually capable of reading a user's thoughts sounds like a sci fi pipe dream. It's not, though: the University of Cincinatti's Anca Ralescu and her team last week revealed that they're working on a piece of technology which, when completed, could change the world.

Does Snapchat's Sexting Lead To Boom, Bubble Or Just Disposable Pornography?

Google, Facebook, Twitter and Pinterest all became hyper-valued tech companies in a short time span -- to the point that many doomsday prognosticators are today beginning to cry "chicken-little." Comparison to the Dot.com bubble of the late 90s is an easy analogy to draw, even though today's tech expansion differs markedly. Nonetheless, it's enough of a catalyst for the weak-at-heart to second-guess themselves. . .

Mitsubishi FUSO's “Cute Truck Project” Aims To Cheer Up Women Drivers

Mitsubishi FUSO's “Cute Truck Project” is a proudly pink, broadly blatant come-on aimed at lady truckers put off by major motor manufacturer's macho machines.

American Package Design Awards 2014 Celebrates Latest Innovations

Graphic Design USARead is looking for submissions for the greatest product packaging from 2013 to be showcased in their April 2014 American package Design Awards Annual issue. Is your packaging creative enough to make the cut?

Rolls-Royce Spurs Sales In China With Limited Edition “Majestic Horse” Ghost

Rolls-Royce's upcoming limited-edition “Majestic Horse” Ghost sports exclusive trim styled after traditional Chinese ink painting. The bespoke Roller is set to be introduced in conjunction with the Chinese New Year... the Year of the Horse, of course.

Help 3D URBEE2’s Printed Car Makers To Design Iconic Insignia!

The team behind the world’s first 3D printed automobile are getting ready to roll out their latest prototype, the URBEE 2, and they need your help to create the car’s signature insignia.

The Day That Facebook Went Down - A Breaking News 'Chicken Little' Story! [UPDATE: It's Baaaccck!!!]

This news story is breaking so as soon as you read it, this issue may have been resolved or might still be an ongoing "Chicken Little" morality tale. Our blog will keep you posted with updates throughout the day.