Marketing, Advertising and Packaging
I usually write about innovations I think are really cool. The Blizzident is cool, but not the kind of cool I'd like to own. It's cool as in very weird. I mean look at it. Cornelius in Planet of the Apes rejected this set of chompers because even ape men don't have such hairy teeth. In fact, the Blizzident is a custom toothbrush, not a set of false teeth, although I bet you'd be a hit wearing it on Halloween.
Amstel Beer has created quite possibly the coolest vending machine in history, and that says a lot, as there has been some steep competition over the years. The inability for people to shut themselves off from technology, for example, has been the inspiration of many online memes and rants urging people to spend time with each other, or focus on or appreciate their surroundings. That's why Amstel rewards people with beer in exchange for taking a breather...
If you've never heard a trombone quartet, you've been missing a spectacular music experience. There's nothing like four talented trombone-crazy musicians playing a classical or jazz piece together. It's just - well, it's wild and infectious.. And the pBone, the world's first full-size trombone manufactured with ABS plastic, caught on so well that it became the world's best selling trombone last year partly because Bones Apart, a British trombone quartet, took it up as their cause, giving educational tours in British schools with their pBones.
Ever thought it impossible to gain attention in a market where the big dogs are spending millions of dollars a year to interrupt people and put their names in front of the masses? I know I have.
What we lack in capital, we have to make up for in creativity, tenacity and effort. We have to hustle harder than everyone else out there. We have to be the champions of our cause - day in and day out.
It's an unlikely name for a product design shop, but just imagine that if you could build a cardboard helicopter that flies, you could make just about any inventor's dream a reality. That's what the crew at Cardboard Helicopter, headed by CEO industrial designer Tim Hayes, aims to do... make your dreams a reality.