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Marketing, Advertising and Packaging

British Airways Pits Tweet-Fueled Plane Against Its Own Aircraft

On the heels of a promoted tweet purchased to criticize British Airways' luggage handling processes, the airline rallies back with an unprecedented social media marketing initiative to mark the launch of two of its newest aircraft. By converting a hypothetical into an actionable challenge, BA begs the question: Who would win in a race between a Tweetliner and a Dreamliner?

The "Selfie" Generation's Next Iteration: The FrontBack App

Is Justin Timberlake's top-forty hit tune "Mirrors" a soulful lullaby to his better half -- or indeed is that mirror-image really -- himself?  The more you analyze the lyrics with refrains such as "my mirror staring back at me", the more you realize the song could be considered this generation's anthem or mantra.

The pBone: Plastic Powers Resurgence Of The Trombone

If you've never heard a trombone quartet, you've been missing a spectacular music experience.  There's nothing like four talented trombone-crazy musicians playing a classical or jazz piece together.  It's just - well, it's wild and infectious.. And the pBone, the world's first full-size trombone manufactured with ABS plastic, caught on so well that it became the world's best selling trombone last year partly because Bones Apart, a British trombone quartet, took it up as their cause, giving educational tours in British schools with their pBones.

 

42 Creative Ways To Advertise Your Small Business On A Small Budget

Ever thought it impossible to gain attention in a market where the big dogs are spending millions of dollars a year to interrupt people and put their names in front of the masses? I know I have.

What we lack in capital, we have to make up for in creativity, tenacity and effort. We have to hustle harder than everyone else out there. We have to be the champions of our cause - day in and day out. 


Percy Shelley's 'Ozymandias' Breaks Bad Again In The 21st Century

For all those 'Breaking Bad' fans who've held fast in weathering the perfect storm of the first five episodes of Season 5's final eight, the 6th installment is being promoted as the best of the baddest. But who would make such a claim? Vince Gilligan, the director - that's who!

Develop Your Concepts, Designs, Prototypes... At Cardboard Helicopter Product Development

It's an unlikely name for a product design shop, but just imagine that if you could build a cardboard helicopter that flies, you could make just about any inventor's dream a reality. That's what the crew at Cardboard Helicopter, headed by CEO industrial designer Tim Hayes, aims to do... make your dreams a reality.


Power Pop Lollipop, Oh Lolli, Lolli... Yummy, But Do They Help You Lose Weight?

Power Pops, one of the latest weight loss fads, are flavored lollipops that are supposed to quell one's appetite and, particularly, the yearning for other carbs. Power Pops contain natural ingredients, like hoodia, that are known to reduce hunger and increase energy, but are they present in enough quantities to make a difference?  Or is the suggestion that the Pops are effective enough to make them so?

Redesign Tikves Chardonnay Label, Win 500 Euros!

This international contest, presented by Tikves winery and Skopje Design Week, will test product packaging pros to revamp the label for Tikves Chardonnay for a chance to win 500 euros!

Google Glass To Make Visionaries Out Of Small Business Owners

While Google hopes to launch Google Glass by Christmas, there's a lot of speculation as to its acceptance in the business world. Surely with an anticipated price tag of slightly under $1500, at first glance (pun intended), one would think only larger brands would be able to afford this innovative new device.

Pet Sweep™: Dust Mops For Working Dogs & Cats

Under the rubric of now I've seen everything comes the latest invention of the quirky Todd Lawson. It's the Pet Sweep™ Animal Debris Removal System, dust mops for your pet's paws.  Pet Sweeps are the latest addition to a line of pet products that Lawson has invented to attach to PawConnect Boots™, the original do-it-yourself boots for dogs and cats.

The Five Smallest Computers Ever Made

Size counts. If you want proof, just look at the way our society develops technology, how obsessed everyone seems to be with making everything smaller and more portable. Today, we're going to take a look at this obsession. Today, we're going to examine some of the smallest computers ever created.

WTF? Super-Expensive Designer Toilet Paper?

Evidently rich people don't have enough things on which to spend their money. Now we have entered the land of designer toilet paper.Do you think this toilet paper is worth the hefty price tag?

New Cat Product, New Clever Cat Commercials: Cat's Pride® Fresh & Light® Cat Litter

.... If video commercials do sell product, I predict that even people who don't have cats will buy this cat litter. 

Online Car Insurance's Mascots Flo & The Gecko Are Social Media SuperStars

There's a lively debate as to whether an intangible service as mundane as online car insurance could possibly benefit from the value of social media. However, when these marketers realized that the marketing and selling of auto insurance is no different than the marketing and selling of another intangible product such as hotel accommodations, they quickly seized the opportunity with vigor - and with mascots to boot!

Tawki's DIY Videos To Feature ‘One-Click, Animate’ Functionality

Adding video production to your social media tool box is essential today for both business and pleasure. According to the web tracking-and-measurement firm ComScore, 89 million people in the United States are going to watch 1.2 billion online videos today alone. And, 76 percent of marketers plan to add video to their websites, making it a higher priority than Facebook, Twitter and even blog integration.

Chinese Carmaker Licenses “Snowden” Name For New Electric Vehicle

Haima Snowden and you're not! Hainan-based Haima Auto has contracted with the Chinese trademark owner of the “Snowden” name and are planning to use the American asylum-seeking secret-spiller's monniker for a yet-to-be-released EV (electric vehicle). One would hope the upcoming Snowden sedan won't leak as much as its notorious namesake.

Could Review Scores Manipulate Your Opinion Of Games?

You're pretty stoked for that new game you've been waiting for, aren't you? You've read every preview and news piece. You've tracked down every scrap of information you can. Everybody online is talking about how awesome the game is going to be. Those who've played it go on about how awesome it is.The more you hear, the more excited you become.

I've got bad news for you - your opinion might not be entirely your own. 

Walmart’s Get On The Shelf Update: The Voting Has Begun!

The inventors have entered their awesome new gadgets, gizmos and all-around great stuff, but now it’s up to you to pick which products deserve to be on Walmart’s shelves!

Inventables: The Inventor's Playground

Inventables - a one-stop shop for the inventor, designer, and 'maker,' who want to experiment, prototype, or just plain play with industrial materials that are not generally available in small quantities. An online store that will inspire the maker in you so wildly, you feel like a child in a playground full of all new equipment and toys.

Remodeling Your Home For Retirement

Thirty percent of the U.S. population are baby boomers, according to the American Association of Retired People (AARP), and a recent survey conducted by the group found that 84 percent of us want to stay in our homes after we retire.  If you are a member of that majority, you might need to think about doing some remodeling to make your home more accommodating to your needs as you age.