Marketing, Advertising and Packaging
You're pretty stoked for that new game you've been waiting for, aren't you? You've read every preview and news piece. You've tracked down every scrap of information you can. Everybody online is talking about how awesome the game is going to be. Those who've played it go on about how awesome it is.The more you hear, the more excited you become.
I've got bad news for you - your opinion might not be entirely your own.
If you play games on the PC, you know exactly what time of year it is. Steam's annual Summer Sale kicked off last week, and hundreds of gamers have already spent far more than they should, taking full advantage of the huge quantity of deep discounts. As it turns out, it's not just the deals that keep people buying - there's a lot of psychology to the whole process, as well.