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Marketing, Advertising and Packaging

New Cat Product, New Clever Cat Commercials: Cat's Pride® Fresh & Light® Cat Litter

.... If video commercials do sell product, I predict that even people who don't have cats will buy this cat litter. 

Online Car Insurance's Mascots Flo & The Gecko Are Social Media SuperStars

There's a lively debate as to whether an intangible service as mundane as online car insurance could possibly benefit from the value of social media. However, when these marketers realized that the marketing and selling of auto insurance is no different than the marketing and selling of another intangible product such as hotel accommodations, they quickly seized the opportunity with vigor - and with mascots to boot!

Tawki's DIY Videos To Feature ‘One-Click, Animate’ Functionality

Adding video production to your social media tool box is essential today for both business and pleasure. According to the web tracking-and-measurement firm ComScore, 89 million people in the United States are going to watch 1.2 billion online videos today alone. And, 76 percent of marketers plan to add video to their websites, making it a higher priority than Facebook, Twitter and even blog integration.

Chinese Carmaker Licenses “Snowden” Name For New Electric Vehicle

Haima Snowden and you're not! Hainan-based Haima Auto has contracted with the Chinese trademark owner of the “Snowden” name and are planning to use the American asylum-seeking secret-spiller's monniker for a yet-to-be-released EV (electric vehicle). One would hope the upcoming Snowden sedan won't leak as much as its notorious namesake.

Could Review Scores Manipulate Your Opinion Of Games?

You're pretty stoked for that new game you've been waiting for, aren't you? You've read every preview and news piece. You've tracked down every scrap of information you can. Everybody online is talking about how awesome the game is going to be. Those who've played it go on about how awesome it is.The more you hear, the more excited you become.

I've got bad news for you - your opinion might not be entirely your own. 

Walmart’s Get On The Shelf Update: The Voting Has Begun!

The inventors have entered their awesome new gadgets, gizmos and all-around great stuff, but now it’s up to you to pick which products deserve to be on Walmart’s shelves!

Inventables: The Inventor's Playground

Inventables - a one-stop shop for the inventor, designer, and 'maker,' who want to experiment, prototype, or just plain play with industrial materials that are not generally available in small quantities. An online store that will inspire the maker in you so wildly, you feel like a child in a playground full of all new equipment and toys.

Remodeling Your Home For Retirement

Thirty percent of the U.S. population are baby boomers, according to the American Association of Retired People (AARP), and a recent survey conducted by the group found that 84 percent of us want to stay in our homes after we retire.  If you are a member of that majority, you might need to think about doing some remodeling to make your home more accommodating to your needs as you age.

The Geek Shall Inherit The Earth, So Sayeth YouTube

Chances are if you're meek, a dweeb or scored low on your most recent IQ Test, you are oblivious to YouTube Geek Week. However, with over 9 million subscribers, obviously being geek isn't for the weak of heart any more (for those who remember when Charles Atlas use to get sand kicked in his face).

A Closer Look At The Psychology Behind The Steam Summer Sale

If you play games on the PC, you know exactly what time of year it is. Steam's annual Summer Sale kicked off last week, and hundreds of gamers have already spent far more than they should, taking full advantage of the huge quantity of deep discounts.  As it turns out, it's not just the deals that keep people buying - there's a lot of psychology to the whole process, as well. 


Perforate A Personal Greeting Card With TwelveSeroSeven’s THE PUNCH CARD

TwelveZeroSeven has combined analog cards with a “digital” greeting to create this innovative, yet retro lineup of Punch Cards. They’re totally tubular, dude!

Quality Crowdfunding Your Idea Via Seedinvest

Crowdfunding big ideas and small businesses online is a concept that quickly became a mainstream idea, but if your high-quality startup needs a big-name investment, check out Seedinvest.

Empire State Building Steals Show With First-Time-Ever Light Display On July, 4, 2013

They say it doesn't matter how long you live, the world will continue to provide with "first-time experiences." That adage apparently goes for landmark buildings as well. This year with the iconic Empire State Building celebrating its 82nd birthday,  its new LED lighting system lit up the skyline in syncopation with the July 4th fireworks on the Hudson River.

Lotteria's Massive 14” Big Rib Sandwich Is A McRib On Steroids

Japan's Lotteria restaurants are celebrating the first anniversary of their popular Pork Ribs Sandwich in a BIG way with a Big Rib Sandwich! The 35cm (14”) long limited-edition pork-apalooza features three boneless McRib-style patties laid end-to-end on a sliced baguette bun.

Now Coke Is REALLY Ice Cold

Coca-Cola has come up with a new gimmick to boost their sales and it is a really cool idea. Actually it is ice cold. This summer the company brought out its newest innovation -- a Coke bottle made of ice. Now your drink will stay very cold and when you are done there is no bottle to clutter up the environment. Unfortunately for the rest of the world, the ice bottle is only available in Colombia so far.

Walmart Hosts New Contest To Get Your Awesome Product On Their Shelves!

Do you have a truly innovative product, but need to grab the attention of America’s consumer base? Walmart is ready to give a few talented innovators a leg up on the competition!

McDonald's Japan “Quarter Pounder Jewelry” Puts Luxury In Your Lunch

Want some bling with your burgers? You'll be lovin' it more than usual on July 6th, 13th and 20th when McDonald's Japan rolls out three very special Quarter Pounders but you'd better act fast: each “Quarter Pounder Jewelry” sandwich will be sold for one day only.

Going Viral Prior To Hitting Newsstands, Bert & Ernie Outed In 'The New Yorker'

On the heels of the Supreme Court's landmark decision rulings that married same-sex couples were entitled to federal benefits and clearing the way for same-sex marriage in California, Sesame Street's romantic relationship between Bert and Ernie was graphically outed on The New Yorker's magazine cover. One week prior to the official date this issue will hit newsstands, the sexual orientation of the puppets which has long been the fodder for late-night TV hosts exploded on social media channels.

Google Penguin 2.0, Why'd You Turn My White Hat Black?

Google's algorithms have hopscotched their way across the Internet for years, always trying to keep one step ahead of those so-called Black Hat SEO mavericks. Those are the digital CSI technicians whose forensics are used to investigate the crime scene of websites whose Page Ranks (PR) have taken a a brutal beating. This occurs usually after a Google algo shift, the likes of a Panda or Penguin update.

Instant DIY Videos: Latest Social Media Craze For Those Who Oughta Be In Pictures

It's becoming evident in social media circles, the written word (or even 140 characters) is just not enough. And although it's been said that a picture is worth a thousand words, to get really social these days, users just wanna be in (moving) pictures. The success of YouTube alone is testament to this growing trend.