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Marketing, Advertising and Packaging

Nicholas Cage To Act... As Chinese Automaker's Brand Ambassador

American actor, producer and director Nicholas Cage can add another line to his resume: brand ambassador. Following in the footsteps of Brad Pitt, the face of Cadillac vehicles in China, the oft-controversial and occasionally IRS-investigated Cage has signed up to flog re-badged Saabs for China's Beijing Automotive Industry Corp.

Gain Additional Clout on Klout When You Play For No Pay?

While still considered a punchline by many, for others that are happy to receive the perk of free access to American Airlines Admirals Club, Klout has been diligently trying to find ways to up its game. No longer content in just assessing one's social media score, Klout is morphing into a social network of sorts.

5 Things To Do In Picking A Product Name

Choosing a name for your product can be one of the most agonizing and challenging things that you will do when it comes to your business.  If you choose wrong, the result can be that your product fails miserably.

Google Glass Sees Its Users As Big Brother [Video]

Quicker than George Orwell's ink could dry on the page, "1984" introduced the world to a whole new level of paranoia that's kept us looking over our shoulders for the last sixty years or so. From the "Red scare" of the 1950s to Presidents justifying unjustifiable wars in the 21st Century, to the Patriot Acts's reduction of citizen rights -- right up to today's CCTV cameras surveilling us à la 'Person of Interest,' Big Brother has carved out a permanent foothold in our society.

Show Off Your Invention At The Invention & New Product Exposition, This June!

There’s still plenty of time to register a booth to showcase your latest invention at the 2013 INPEX, as you’ll definitely want to impress the various product manufacturing giants who will be combing the event for superstar innovations…

E3’s Almost Upon Us: Get Ready For The Latest Videogame Tech!

It’s that time again! Videogame enthusiasts from all over the world will be tuning in to their favorite gaming websites and video portals from June 11th through the 13th for huge reveals of brand new videogames, technology and other electronic entertainment related goodies. As always, I can’t wait!

Marissa Mayer's Intuitive Search Meets Work Ethic At The Corner Of Bing & Yahoo

What's a $36 Million-Dollar lady to do after bailing from the world's largest search engine only to join the ranks of a bit player the likes of Yahoo? A player that was losing so much market share, it needed to enter a 10-year partnership agreement with Microsoft's Bing to stop the bleeding.

Are Brits Sleeping Better - And Cheaper?

Whether you spend your nights in 1500 Thread Count luxury or the scratchy tatters of motel room sheets, the quality of the mattress is always key. Getting the best mattress isn't easy or cheap, but somehow, the brilliant Brits at WeDo Mattresses have unlocked the mystery behind inexpensive, high-quality beds so they can grab some cheeky sleep.

4 Quick Product Packaging Tips That Help To Sell your Product

In the grand scheme of things, packaging your product is equally important as coming up with a unique product that appeals to a niche market. How will you decide to package your product? What you choose can say a lot about your business whether you know it or not.

Caveat Emptor, When Rippln Comes Rippln [Videos]

Normally, MLM (multiple level marketing) pyramid schemes appeal to desperate folks who are down on their luck and/or are willing to buy into anything that promises them a quick return. It's built off a non-sustainable business model that promises payments or services, primarily for enrolling other people into the scheme, rather than supplying any real investment of sales of legitimate products and services.

McDonald's “Potato Holder” Fits Fries Above, Hands & Cupholders Below

Old & busted: cupholders. New crispy, salty and greasy hotness: the McDonald's fries holder! Designed to fit car, truck and bike cupholders not to mention pedestrian hands, the bright red plastic “potato holder” is available for a limited time from McDonald's Japan.

'iSteve' Movie Examines An Unexamined Life From The Great iBeyond

The just released movie "iSteve" is a creative spoof satirizing the life and times of Steve Jobs, in a way that not only takes liberty with the historical facts but also ironically casts in the title role the actor that helped make "Mac" a household name. That's right, while Ashton Kuthcher's portrayal of Jobs is still a way's off, Justin Long of "I'm a Mac" fame has assumed the role of iSteve in this online mockumentary, available to any and all, on a computer near you!

LEGOLAND Hotel Puts The FInal Pieces In Place

For years, LEGOLAND has been an epic destination for kids and kids at heart. With the opening of the LEGOLAND Hotel in Carlsbad, California, when the sun goes down, the fun doesn't have to stop.

Branson & Virgin Altantic Use Hard Sell To Poke The Competition

When the competition goes highbrow, what's the CEO of a competing airline to do? Well, if you're Richard Branson you might seek out advertising space that goes below the belt. That's right. . . while politicians, the likes of U.S. Representative Anthony Weiner have lost their jobs over public images pertaining to to their 'junk,' Virgin Atlantic's number one publicity junkie exposes himself to the world at large - and to boot - getting off "Scot" free (literally)!

Meet PepsiCo10: A Delicious Way To Get Digital Start-Ups Off The Ground

PepsiCo Inc. (PEP), the makers of the iconic American soda, has recently become the second-largest food and beverage corporation in the world. An abundance of innovations helped to make PepsiCo the industry giant that it is today. The Sultan of Soft Drinks hasn’t stopped striving to discover innovative start-ups across several areas to throw their support behind, leading to the creation of PepsiCo10.

Facebook Hits A Homer, While G+ Strikes Out? [Videos] [Updated]

When Facebook rounds 3rd base for a home run On April 12th -- with it's new Android app called "Home" --  one has to wonder if Google missed a golden opportunity? With a stock uptick of 3% as a result of this announcement, the new FB app is boasting its functionality to turn any compatible Android phone into a socially-smart Facebook phone.

Whole Foods' Brand Patina & Magnetic Marketing Expands Into Travel

Sometimes it takes a brand decades to use its specific combination of logo, words, font type, design, colors  and value to evolve into a lifestyle choice. The promise, look, personality and feel is the brand's patina. It transcends the commercial transaction igniting what I call 'magnetic marketing,' or the time when the buyer and seller travel on the same wavelength, where they are more tightly attracted to each other, than any other time in the customer-brand relationship cycle.

Va Va Voom - Renault Takes Test Driving To The Next Level

Who wants to test drive a new car through the same boring streets they see every day? In a recent Renault advertising campaign to promote its' new CLIO model, potential buyers are taken on an unusual test drive which ends on the streets of Paris, surrounded by scantily clad women or shirtless men. Now that's what I call taking a look under the hood!

Get Inspired @ Innovation Uncensored 2013 In NYC!

If you’d like to learn a few tips and stellar advice from industry, energy, design and other innovative juggernauts, be sure to attend the Innovation Uncensored event in New York City April 23-24!

Give Your Leads A Place to “Land”

A landing page is an important tool that is much more than just a “place holder” in your online empire. If you do not have a landing page, you may be missing out on the opportunity to engage your audience.