Social Trends

Mercedes-Benz SuperBowl Ad Inspires Tsū Tortoises & Hares

Aesop’s classic fable of the tortoise and the hare not only gets a modern-spin in its lead-up to Super Bowl XLXIX, it has also inspired users on a young upstart social network to examine who they most identify with. With six major automakers scheduled for million-dollar TV commercials for this year’s big game, Mercedes-Benz led the pack by fully revealing a minute-long commercial for the games.

Marriage-Hunting Apartments Feature A Stripper Pole In The Living Room

Japanese women looking to impress potential husbands should bring them home... but not to just any home. Each “konkatsu” apartment features a stripper pole and a bathtub right in the living room. Now that's what I call living!

Merry Sustainable Lingerie: Sexy Xmas Recycling

Read on to learn more about what a French company is doing to recycle unwanted Xmas trees. The season of giving may be over for now, but the joy of a new season of giving back to the environment has only just begun.

Tsu Welcomes Arabian King Of Morocco To Its Paying Platform

Not that this Royal needs any more riches added to his country’s coffers, this month, Roi Du Mohammed VI, His Majesty the King of Morocco selected Tsu as a viable social network for communicating to the world. And not only did his entourage follow in lock-step, the Monarch has amassed almost 30,000 followers in a little over two weeks.

Deciphering Translated English Signs In China Means Using Your Noodle

When is a noodle not a noodle? When it's a line painted on the floor of a Chinese airport or train station, of course! There's a reasonable explanation, mind you, so put away those chopsticks and get your thin yellow “lines” at a restaurant instead.

LinkedIn’s Tools To Connect Workers Goes Head-On With ‘Facebook At Work’

On the heels of my recent post titled, 'Facebook At Work,' Anti-Ts?, Anti-LinkedIn, Anti-Google+' that detailed Mark Zuckerberg’s desire to build a whole new network focused on collaborative tools for the business world, this week, LinkedIn released some news that just might make him stop him in his tracks. If not and Zuckerberg follows through with his proposed plans, it looks like us the users of both networks . . .

HBO Show Silicon Valley’s Video Compression App Mirrors Facebook Acquisition

Facebook’s social media prominence has been written about extensively in best selling books and movie scripts. Aaron Sorkin’s treatment of Mark Zuckerberg's Machiavellian rise in the blockbuster, The Social Network was box office gold back in 2010. It garnered more awards than you could shake a stick at from all major movie award shows, including the Oscars, the Golden Globes, BAFTA and The National Board of Review.

On Tsu, The ‘Tspin Challenge’ Spins Dollars For Charities

Who doesn’t remember the Ice Bucket Challenge of 2014 and the frenzy that ensued throughout the United States? It started as a grass roots effort to raise awareness and donations for the disease, amyotrophic lateral sclerosis (ALS), commonly known as the Lou Gehrig disease. Promoted widely on Twitter and Facebook, the virality of the challenge soon caught the attention of newscasters, celebrities, politicians and even motivating folks like former Presidents, George W. Bush and Bill Clinton to get involved.

The Superfluous Culture: Canadian Fashion Supporting Local Economy

Where do your clothes come from and why should you care?  Read on to learn more about one Canadian designer's influence and attitude about local manufacturing.

Leak Free: Business Has A Simple Solution To Feminine Hygiene Worldwide

The unique needs of a woman are not always recommended by men, but that matters less when there are businesses working hard to make our lives easier. A startup with the desire to better the lives of women around the world is also choosing to give back, proving they're not just about tapping into the revenue in the market.

Automatic Bike Lane Barriers Restrain Red Light Running Chinese Cyclists

A pilot project set up by traffic police in Luoyang, China seeks to curb cyclists who whether obliviously, intentionally, but either way dangerously cruise through red lights without stopping.

‘Data Scientist’ Replaces ‘Social Media Scientist’ In LinkedIn’s 2014 Top Skills List

What a difference one short year makes. In 2013, my position of ‘Social Media Scientist’ which focuses on ‘social media marketing’ for clients and publishers was the most viable job in the land. This year, not only did ‘Data Scientist’ take the top spot in Linkedin’s “Top 25 Job Skills” list, the social media marketing skill was wiped clean off the 2014 list entirely.

Reinvented Bebo, Now A Cartoon-y Chat App Vs Facebook Competitor

A viable Facebook competitor back in 2005, Bebo was snatched up by AOL three years later to give them some skin in the social networking game. But has luck would have it, or perhaps due to their lack of expertise, Bebo’s demise became well documented as it was quickly overtaken by Zuckerberg’s solid foothold in the space.

Social Media For Movie ‘The Interview’ Heightens Demand (Update)

With major media outlets pointing fingers at North Korea and their ominous cyber-terrorist public relations arm (going under the code name, ‘Guardians of Peace’) — it seems probable at this point in time Sony has been bullied into pulling the plug on their movie, The Interview.

Foursquare And Seven Years Ago. . .

Has it really been seven years since Foursquare emerged on the digital landscape and became the first location-based social network to take hold of our zeitgeist? Do you remember how check-ins and being acknowledged as a mayor of your local Starbucks distinguished you as a member of the social media elite -- and that the more places you visited, the more popular you became  — or so you thought?