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A Kinder, Gentler Mammogram? GE's Mammo NEXT

One of the last things a woman looks forward to is getting a mammogram.  First, there's the stress of wondering what the xrays will show and the Big C is, of course, what we are worried about.  And then, there's the utter (sic) humiliation and pain involved in the process of taking those radio-active pictures!

Contact Lenses Improve Quality Of Life For Animals... Really!

The mother and baby sea lions are performers at Sea World in San Diego.  Mama sea lion was becoming disoriented from blurred vision caused by cataracts, until she was fitted with intraocular contact lenses that enable her to perform again, and to see and be a role model for her newborn.

Click Happens! Young Inventors Wanted For LEGO® Click Awards 2009

Lot's of stuff can "click."  Friends click with each other, teachers can click with their students, and if there's one ingredient missing in the soup and then it's found by the chef, it's a click!  An "aha!" moment, some call it, when everything seems to fit perfectly.  LEGO® is a company that knows about clicks, in more ways than one, and they are looking for young inventors who have had their own clicks.

Pimp Your Brolly With The Burera Coiling Umbrella Handle

The Burera Coiling Umbrella Handle frees up your hands when inclement weather strikes. Students, shoppers, busy mothers and anyone fumbling for their house or car keys will appreciate this ingenious add-on that grips your shoulder like an angry anaconda in heat.

Mad Men Use Social Media To Promote Old Media

Remember the days of 'push marketing', when the Mad Men of Madison Avenue monopolized what messages were beamed out to the public. Feeding us manageable morsels of propaganda about the brands they represented, they controlled a lot of what we ate, drank, and yes... even what we thought.

At Last, A Matching Snuggie™ For Dogs!

Though I think my dog would die of heat stroke in the Snuggie For Dogs, I feel it my duty to report on its entry into the arena of dog wear.  After all, you might have a hairless dog.

10 Positively Inspiring Product Designs Win 2009 IDEA Awards

Emphasizing sustainability, functionality, aesthetics, and designs for underprivileged populations, all of the 2009 IDEA winners were deserving of their recognition. Here are 10 IDEA Gold Award winning product designs I think will inspire future product designers and manufacturers.

Sweat Proof Fabrics Biomimic Reponse Of Pine Cone To Humidity

Embarrassing underarm sweat stains on your clothing may soon be a thing of the past. And your comfort moving from arid to humid microclimates, as one does often in urban areas, may improve dramatically... and all with fabrics that biomimic the response of the pine cone to humidity.  Read why the pine cone may be the biomimetic hero of the next generation of fabrics.

Wall Street Journal Gunning For LinkedIn?

As legacy newspapers continue to seek out new ways to survive beyond their antiquated twentieth century business model, the Wall Street Journal has strapped on some big guns in an attempt to build a name in the Wild West terrain of Web 2.0. Leaked rumors indicate its jonesing for a mano-a-mano duel with LinkedIn in an attempt to attract some of that business network's 15 million monthly netizens.

Barnes & Noble Goes Mobile With Free eReader And Free WiFi!

Barnes & Noble just became my best friend.  With the addition of cafés serving yummy chocolate treats and Starbucks coffee, it was on its way; but going WiFi, all network WiFi... there's just no competition.  And then there's the new free e-gadget.....

Battle Of The YouTube Videos - Eminem vs Mariah Carey

Social Media has been used for a lot of things, but fueling the the fire of an ongoing feud is a new twist. A singer and a rapper are using the tools of social media to expose their basest instincts.

Top Ten Location-Based Mobile Social Networks

Location-based mobile social networking is growing by leaps and bounds. As smartphones proliferate around the world, more and more people are connecting to their mobiles versus their stationary computers to share experiences with others.

Seiko Earthquake Activated Wall Clock Shines When Shaken

Seiko introduces an attractive wall clock that looks good by day but acts as a life saving night light should an earthquake strike during slumber time.

Twitter 101 Just Released

As popular as Twitter is there are still a lot of folks that haven't joined ranks or have registered but dropped off due to lack of interest or understanding. While the benefits of the microblogging platform are varied, it takes users and brands time to feel adept at getting the most out of the system. Now Twitter is addressing that need by launching "Twitter 101" which will get newbies started, while allowing brands a leg-up on as to how to be successful on this social network

NHTSA Cracking Down On Large Truck Braking Regulations

Most professional truck drivers will tell you that one of the most challenging parts of their job is keeping control of such heavy loads when they need to make a quick stop. Heavy traffic and inconsiderate motorist only compound this frustration. Now, the National Highway Traffic and Safety Institute is planning on making the braking regulations even more strict, which could cause problems for manufacturers in the future.

Bizarre Bath Bomb Looks Foul, Smells Flowery

Have you always wanted to re-enact Caddyshack's iconic poop-in-the-pool scene in the privacy of your own home? I know I have, and now you can too - thanks to the most bizarre bath bomb anyone's ever seen.

Biomarkers In Cerebrospinal Fluid Predict Early Stages Of Alzheimer's

A research study with more than 1500 subjects was undertaken at the Institute of Neuroscience and Physiology, Clinical Neurochemistry Laboratory at Sahlgrenska University Hospital in Molndal, Sweden. It coorborated the findings of many small studies showing specific changes in the cerebrospinal fluid (CSF) that can predict Alzheimer's disease. The highlights are presented here....

Electronic Nose Challenges The Dog As Most Sensitive To Human Smell

While dogs are being cloned for drug-sniffing jobs in South Korea, a kind of mechanical dog is being built in Spain to biomimic the dog's sensitivity to human skin vapors. The developers are calling it the "electronic nose."

Wingless Ladybugs Promise Lasting Pest Control

Ladybug Ladybug fly away home, your house is on fire and your children will burn... Sorry kiddies, Japanese researchers from Nagoya University have produced "wingless" ladybird beetles that stay on (or near) the plants they're supposed to protect.

Old Drugs Learn New Tricks For Weight Loss Pill: Contrave®

There's a once a day pill to prevent heart attacks; maybe soon, there will be a once a day pill to fight all addictions. We're headed in that direction now, as two drugs, one used to combat drug and alcohol addiction and the other to quell nicotine addiction, have been combined to fight food cravings....