You can lead a kid to salad, but can you make him eat it? That is the question the U.S. Department of Agriculture (USDA) is exploring, providing $2 million in grants to food psychology experts to explore.
This Fall the National Collegiate Inventors and Innovators Alliance (NCIIA) has selected its first Student Ambassador team, a group of exceptional students at 14 universities that are charged with encouraging and leading the creation of socially beneficial technologies and bringing them to commercialization. No easy feat, but the NCIIA will give them plenty of support.
Koninklijke Philips Electronics has a rare esprit. It caters to people, folks like you and me, in a way many other companies don't even aspire to. This time Philips designed an airport gate that is passenger focused and friendly, rather than expedient, one that cares about our comfort and well-being, unlike the airline you are about to board.
....The trick will be to hunt your dog down when you take out your vacuum so he will let you brush his fur with a vacuum cleaner.
.... The PEACH Project was to determine if watching TV and/or using computers for non-educational purposes was the cause for psychological difficulty scores or if the scores were caused by being sedentary as a bi-product of watching TV or using the computer. The study results were surprising and should be of concern to parents.
There were 15 finalists in the previous round of the 2010 James Dyson international design contest and now there is but one: Samuel Adeloju for his invention of the LONGREACH Buoyancy Deployment System. Though the system looks like a sawed-off bazooka and the supposed emergency person operating it is depicted as warrior from Second Life, LONGREACH's highly explosive warhead is actually a rescue device.