LATEST NEWS

Hold The Pickle, Hold The Lettuce, 4Food Offers Social Media Burgers!

Most of us are now familiar with user-generated content, and how the 'wisdom of crowds' to a large extent determines our 'likes' and 'dislikes' of brand initiatives, products and services. A unique restaurant chain is building on that premise to actually allow customers to assist in the marketing of their fast-food eateries.

Social Media's 'Magnetic Marketing' Engages Customers At Time Of Purchase

The traditional tenets of brand advertising relied initially on "push marketing," where TV, billboards and newspapers were the major distribution channels. With the entré of social media and "pull marketing," the control of brand messaging shifted to the consumer. Today, "magnetic marketing" allows both the brand and customer to engage at the exact same time - at the time of purchase.

'Mobile Jet Gundam' Ready To Take To The Skies

Japan's All Nippon Airways (ANA) is about to launch a new Mother Ship: a Boeing 777-300 jet that features anime graphics of the popular Gundam robot from the anime TV series "Mobile Suit Gundam."

Droid Squeaks To Market 24 Hours Earlier Than iPhone 4

Seven months ago, the original Droid reported selling over 100,000 devices during its launch weekend. However, since that was considerably less than the 1.6 million iPhone 3GS phones sold by Apple during its June, 2009 debut - this go-around Google is initiating a preemptive marketing strike to hopefully beat Apple at its own game.

Portable Weather Meter Ranks Your Heat Stroke Risk

Health worries rise along with summer's heat, so a new portable heat stroke risk meter could be a real lifesaver. It's like having a doctor and a weatherman in your pocket!

The Mysterious Illness Hitting Gulf Workers Now Identified As 'TILT'

For a few days now, we've been hearing and reading about Gulf cleanup workers and people living close to the Gulf coming down with strange 'flu-like' symptoms.  The true diagnosis was difficult, because flu symptoms are common in the illness that's actually overcoming these workers - now patients.  It's called TILT, short for Toxicant-Induced Loss of Tolerance.  What are the causes and symptoms?

 

11 Best Of Neocon® WTF 2010 Design Awards

The Best of NeoCon WTF 2010 furniture is displayed throughout the huge Merchanise Mart and yesterday, 81 awards were distributed ranging from architectural awards to workplace technologies.  Here are 11 of my favorite winners from the NeoCon WTF 2010 competition. (No, it's not the WTF you are thinking; it's the World Trade Fair!)

 

 


A Funny Thing Happened On The Way To The Gulf Oil Spill- YouTube Tonight!

Our 'Social Media' President has engaged with various social networks to get himself elected, communicate to the public and present himself in an open and transparent way. Tonight on YouTube, he continues on that track - and the lyrics from "Something Funny Happened On The Way To Forum,"  somehow seem to play well into the proceedings and what might unfold this evening.

The Hottest Christmas Gift For Kids In 2010: KINECTIMALS Virtual Pets Video Game

Last Christmas, the Zhu Zhu Pet Hamster was the blockbuster gift for kids. This year, I predict the box office hit for kids will be the video game Kinectimals, one of fifteen new Microsoft fully-interactive "sensoring" video games for its new Kinect Xbox 360.  Kinectimals are 20 wild virtual video pets, like tigers, lions and cheetahs, that kids can play with and even train. Parents will get a kick out of this game too!

 

Twitter Places,Location-Based Social Network Integrates Foursquare,Gowalla & TomTom

Back at Chirp, Twitter set its coordinates to up the ante on becoming a major player in the location-based social network space. By acquiring Mixer Lab's GeoAPI just before the developer conference, the microblogging platform was prime to start launching local-based services. Twitter Places is one of the first.

Twitter Jockey To Compete In MTV Social Media Idol Contest

Are you up for the challenge to compete against other top social media gurus for the coveted title of MTV "Twitter Jockey?" Do you even know what that job title means?

Research Team Calls Generic Drug 'Essential' To Stop Excessive Bleeding

...."Each year about 600,000 injured patients bleed to death worldwide," said Ian Roberts, co-author of the study published in the Lancet. "It's important to remember that deaths from injuries are increasing around the world and that they usually involve young adults, often the main breadwinner in the family. The impact on the family is devastating."

 

 

I'll Take One Of Those iPads - Wrapped In Chocolate Please!

A chocolate covered iPad.  If that's not the best customized birthday gift an Apple nerd can get, I don't know what is.  That's what Kay Chung received from her husband the other day for her birthday.  Honest.

While Zynga's FrontierVille Urges Men "To Go West" It Also Appeals To Gays & Ladies

Never content to let grass grow beneath its Farmville feet, Zynga keeps broadening the playing field, gaining more and more of an edge over competitors such as Playfish and Playdom.

The Smartphone Wars In Afghanistan Seek Trillion Dollar Spoils

As oil was one of the major factors for our six-year tour of duty in Iraq, the vast deposits of minerals recently found in Afghanistan may have the same type of effect in protracting our stay in that country.