Spark.ly describes itself as the "definitive social and economic ecosystem that empowers people around the world to communicate, engage in commerce and have fun in a culturally aware and profitable virtual environment." With a BETA launch date of June 16, 2009, nobody knows yet whether that description is an illusion, bravado, grand self-promotion or truly the next big shiny thing. To date there are no blogs written, no product announcements, and no press releases to alert the media. One would think with a June 9th launch date, Spark.ly should be 'sparking' a few conversations out there? Or is this part of their master marketing plan to create buzz about their emerging online kingdom?