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Pepsi Loot & Shopkick, Social Media's First Location-based Loyalty Programs

Back in January, when I wrote, "Tasti D-Lite Program Needs Geolocation To Sell Product," I questioned why this ice-cream vendor was not 'geotagging' their tweets to enhance their loyalty program. At that time, Twitter was just rolling out its geolocation tool and Tasti D-Lite was missing an opportunity by not restricting their tweets to locations where their promotions were offered. Today, 'Pepsi Loot' the and 'shopkick' apps are the first two consumer product applications to offer location-based loyalty programs that will geo-target customers.

Relax While the 2010 Crazy Fit Massager Vibration Plate Tones You Up - Product Review

The vast majority of us do not like to exercise (and I think a lot of those who claim to like it actually don’t either).  There are constantly new machines and exercise programs coming onto the market claiming to be the quickest and easiest way to get in shape and maintain overall health.  One of these ‘big benefit for little to no effort’ machines is the 2010 Crazy Fit Massager Vibration Plate.

Kindle's New Features OutPad The iPads & OutRead The Sony Readers?

With the encroachment of eReader competition, Amazon's Kindle continually searchers for new differentiators. Whether it's enough to make a difference or its too little too late is up to the consumer.

Micello & Point Inside, Mobile Location-Based Services Navigating Indoors

Foursquare and Gowalla have literally put location-based social networks on the maps and Twitter's acquisition of GeoAPI is diligently working on making the microblogging platform a communication center for followers that are within close proximity of each other. With the assistance of GPS devices and satellites, maneuvering outdoors is no longer a difficult task. However when trying to access a similar experience indoors, the necessary geo-location technology is just beginning to emerge.

Bloggers & Twitterers Beware - Shield Laws Might Not Have You Covered!

The much debated iPhonegate pertaining to the alleged stolen iPhone 4G continues to perplex Apple, the authorities and the legal system. The Shield Law and even First Amendment rights can be challenged all the way up to the Supreme Court, as a result of this case. But perhaps the one group that may end up coming up short on this debate are those getting the least attention - the Bloggers and Twitterers!

Google & ITA Software Could Be Game Changer For OTAs & Travel Industry At Large

Lots of "buzz" cyberventilating the blogosphere this week about Google potentially acquiring ITA Software. No, not Google Buzz (that's old news) - but a buzz with further-reaching ramifications for the online travel space. ITA is the meta-search software that provides the booking functionality for Online Travel Agencies (OTAs) and even Bing Travel. If and when this happens, Google could virtually shake up and reconfigure the entire travel landscape online for at least the next decade or more.

Graphic.ly Speaking, Here Comes iPads & Social Networking For Comic Books

Since the introduction of the comic-book format in 1934, followed by graphic novels and Manga, the market for writers, illustrators and fans have grown exponentially within the last decade. While the printed format may at some point follow in the footsteps of the dying legacy newspapers, there are digital solutions emerging. Graphic.ly is an option in the social media space, while iPads, on the device end may actually take the place of the printed comic book and graphic novel, in the near future.

Is Apple's 'iCops & Robbers' A New iPhone 4G Game App?

Don't be surprised if the Case of the Missing 4G iPhone doesn't become a Game App in the very near future. It has all the components of an interactive mystery game including a large tech company kingpin, the press, a police raid, a 'deep throat' character and a hapless software engineer who doesn't have a shot in hell of ever becoming Apple's employee of the month any time soon.

Hugo Chavez & The Devil Will Fight On Social Networks

The Twittersphere is known for a lot of things  - but using it as a battlefield seems like an oxymoron. Yet, that seems like the case, now that the likes of the socialist President of Venezuela has joined its ranks. Long known for fighting opponents aggressively in the real world, Hugo Chavez is now seeking weapons of virtual destruction.

Is Cyberwar The Next Cold War?

If 'war' connotes huge conflict on a grand scale between nations, and 'détente' is a harbinger of intermittent periods of calm and high tension - could Cyberwar be the 21st Century's version of the Cold War?  George Orwell who was the first to coin the phrase "Cold War" sourced the ideological confrontation between the US and Russia. Today, Cyberwar is of equal threat, but the enemies aren't just confined to nations.

Augmented Reality Flashmobs Bring Hallucinations To Life In Amsterdam

Do you need LSD or just a delusional state of mind? It appears that neither is the case, since all you were required to bring to an Augmented Reality event in Amsterdam was a smartphone.  As a first-time 'flashmob' of this type, AR gatherings like this could become a tourism trend for other international destinations to emulate.

Mark Zuckerberg, Social Media's Howard Stern?

Use to be only the likes of Howard Stern could motivate the Federal Communications Commission to consider prohibiting access to certain communication mediums. However after Mark Zuckerberg unlocked his Open Graph 'Pandora's Box,' it looks like he might be under the same type of scrutiny with the federal government that the shock jock experienced years ago!

While Facebook Conquers The Web, Foursquare Targets TV

While Facebook seeks to own the Web and the advertising that is attached - with the launch of its most recent Open Graph, Foursquare is pursuing partnership deals with a more traditional medium. The hottest location-based social network having only reached its one million 'user' milestone has already locked up TV ad and publicity deals with HBO, Bravo, the History Channel and VH1.

Fly The Friendly Social Media Skies With iPhone 4Gs, Promoted Tweets & CS Issues

We've all heard the social media success stories of JetBlue and Southwest Airlines - so much so, that they sometimes overshadow the other airlines that are also doing exceptional jobs in taking care of the customers throughout the Twittersphere. Here are four airlines that know how much weight a tweet carries, and some are now even paying for them.

Marty Cooper, The Alexander Graham Bell Of The Mobile Phone Points To The Future

Alexander Graham Bell's invention of the telephone finally proved successful on March 10, 1876, when the first complete sentence was transmitted: "Watson, come here; I want you." Almost 100 years later, looking like an updated version of Maxwell Smart's shoe phone, Marty Cooper, the inventor of the cell phone made his first call using the device, on April 3, 1973 from the penthouse suite of the New York Hilton Hotel in midtown Manhattan.