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Reviews

Convert Google Docs To PDFs In Seconds Without Costly Software

How often have you wanted to convert a document or spreadsheet into a PDF but didn't want to invest in the costly software to do so. Products on the market like Tucows may cost at low-end, $29.50, or run as high as Adobe Acrobat 9 Pro at $699 (which of course comes with a lot of other bells and whistles). But did you know that Google Docs offers a work-around that costs you absolutely nothing?

Twitter's 'Lift In Resonance' - New Ad Model For Social Networking

The Twitterverse is abuzz today with the Twitterati cyberventilating over Twitter's decision to dip their advertising toe into the Twitterstream. While users disagree over the merits and shortcomings of such an initiative, Twitter like Google needs to claim a monetization scheme that transforms them from a free service into a profit center.

Is A Nokia Symbian Smartphone Smarter Than An iPhone?

If a mobile phone user is more likely to click on a mobile ad on one cellphone versus another, does that make that cellphone owner smarter or more gullible? The shift from button-driven cellphones with 2.8" screens to 4" touch-driven devices have changed the game, and it appears that Nokia's Symbian is leading the race. Could clicking on more ads by its users be the reason?

Use A Country-Specific Domain Extension & Distinguish Your Brand's Web Site

What sets a Web site apart from others and attracts the attention of a brand's would-be customers? One of the latest trends that's gaining traction is Web addresses that don't end in .com, .org or .edu . Opening up a number of new possibilities is securing a Web site extension from another country. Many country-specific domain extensions are available to US companies that file for that extension from the governments in those countries.

JournoTwit Turns Your Twitter Account Into A Newspaper

If you're looking to get the breakdown of your account and the news in it, you can now use JournoTwit to turn your into account into a virtual Twitter newspaper.

A New Packaging Idea for Sneakers

Will shoe boxes soon be a thing of the past?  If so, where will I keep my action figures???

TweetUp Adwords or Organic Tweets?

While not a Twitter service per say, TweetUp is a 3rd-party developer client of Twitter. Their service believes there is money to be made by charging for keywords in tweets. Similar to Google's Adwords, in theory this would offer users the opportunity to obtain higher rankings for their posts.  Similar to Google's algorithm, it also would give tweets a higher ranking, based on popularity and how often those tweets are clicked by members of the Twitterverse. It's the age-old story of 'Paid' versus 'Organic' Search.

Is Apple iGroups, iPhone OS 4 & Quattro Wireless, The Next Location-Based Social Network?

Is Apple considering building its own location-based social network the likes of Foursquare and Gowalla? A lot has been written about its recent filing of a patent application for a social networking application called iGroups. The question is - Are they too late to the party - Or based on their new operating system, do they have the best fighting chance of becoming the dominant player in the location-service space?

Magnetic Marketing In Social Media Pushes Past Push-Pull Marketing

If TV, Newspapers and Billboards is Push Marketing - and Web 2.0 and user-generated content produces Pull Marketing, what's prompting 'Magnetic Marketing?'  According to Ivan Askwith, director of strategy for the digital creative agency, Big Spaceship, "magnetic marketing is where the consumer and brand are drawn together, at the right time, without either side needing to take an aggressive action." Like a magnet, the customer and brand come together because the attraction is that strong.

Tweetie Morphs Into 'Twitter For iPhone' For 3rd Twitter Client Acquisition

So many apps. So little time. With 100 million dollars of funding burning a hole in the Twitter Troika's collective pockets, Ev Williams, Biz Stone and Jack Dorsey have been aggressively surveying Twitterville's landscapes for new purchases. It was determined a while back that a company grows by having 3rd party developers do the heavy-lifting.  And then once the product is perfected, companies like Twitter swoop on in for the acquisition. Such is the case with Tweetie.

Flinc, Hi-tech Rides For 21st Century Hitch-hikers Via Smartphones

Car Rental services require reservations, sometimes days in advance and often you're required to go to the car versus the car coming to you. Flinc turns that process on its ear with its new service launched on April 8.

Kindle vs Nook, Target vs Best Buy - eBook Readers Go Retail!

With iPad's recent entry into the eBook Reader market, its' thrown the "old school" eBook Readers into a tail-spin. So much so, that both Kindle and Nook have taken to hawking their wares in department stores. Savvy move? Or, does it diminish the value of the product in the eye of the consumer?

Steve Jobs' iPad Pays Homage To Gutenberg's Printing Press

The printing press made the mass production of printed material possible and revolutionized human communication.  Johann Gutenberg dedicated most of his entire adult life to developing moveable type and the modern printing press (introduced in 1450 A.D.) and died penniless. Steve Jobs, on the other hand will not incur the same fate having created more than $150 billion in shareholder wealth, transforming movies, telecom, music, and now literature. In so doing, he pays homage to the invention that changed our lives forever.

Ten Ways To Turn Your iPad Into A 'Tablet Rasa'

If you've purchased or are about to purchase an iPad, it might be time to start fresh and clean the slate (so of speak). The Greeks use to call it "Tabula Rasa." iPad can now call it "Tablet Rasa." If you're artistically inclined, its time to throw away your sketchbook and/or watercolors - because going forward, the iPad is all you'll need to create art.

iPad 700,000, CrunchPad 90 - JooJoo Loses Its MoJo!

The Tablet Wars emerged in the last couple of months - in advance of any product being available in the market. On Saturday, April 3, Apple's iPads literally flew off the physical and virtual shelves (at last count 700,000 were sold). Such was not the case for a would-be contender. JooJoo garnered only 90 pre-orders, 15 of which ended up being cancellations. What went wrong? For one - if you don't have brand recognition, you might want to rethink going up against one of most endeared brand names in technology.