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Money to Burn? Pay $30 Million for a Bikini


Molly Sims, model and actor (she was on the TV show Las Vegas), wore this $30 million diamond-studded bikini for the centerfold of the 2006 Sports Illustrated Swimsuit issue.

The $30 million diamond bikini was created by Susan Rosen with Steinmetz Diamonds. The bikini contains no fabric. The bikini features over 150 carats of D Flawless diamonds, including a 51 carat D Flawless Pear Shape, a 30 carat D Flawless Emerald Cut, a pair of 15 carat D Flawless Rounds and a pair of 8 carat D Flawless Pear Shapes all set in platinum. read more »

Sony Women's Walkman Glitters with Swarovski Crystals



With more and more women welcoming technology into their comfort zone, electronics manufacturers like Sony are openly catering to feminine tastes by introducing a "Women's Walkman" dressed to the nines. Some call it sexist, others say it's just targeted marketing.
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Six of the Most Expensive and Extravagant Spa Treatments in the World


Body beauty is "everything" in our society. We're caught up more on our body beauty than anything else. But in today's inventive world why get any ordinary facial or go to any ordinary spa when gold facials, wine spas and caviar shampoo can do so much more for you. Below are several of the most extravagant body beauty fixes to rejuvenate your body from head to toe. That is, if you can afford it. read more »

No More Tears For Hairy Backs!



Lasers microwave you
Electrolysis is scary
Waxing enslaves you
Doing nothing leaves you hairy
If teasing won't coax it to behave...
Buy a MANGROOMER™
And give it a shave!

(With apologies to Dorothy Parker) read more »

Got Sheilas’ (W)heels?


If you are a woman and drive in the UK, Sheilas' Wheels gots your back or rather your foot covered. Sheilas' Wheels is a car insurance company that caters to women's specific car insurance needs. Sheilas' Wheels has even gone as far as inventing a shoe that goes from flat to high heel and vise versa at the push of a button, all in the sake of safe driving. read more »

Waterproof 12V Solar Panel Review


I love solar energy, because it frees us from high electric bills and because it allows us to use the sun to power our electronics. If you want to learn about solar power the Waterproof 12V Solar Panel from Scientifics is a smart simple way to introduce you and your family to the power of the sun. It is light weight and 3 1/2 X 3 X ¾ inches in size. It is also encapsulated in a strong clear plastic shell which makes it durable, sturdy, waterproof and corrosion proof for outdoor use. In other words it can take the heat and a beating. read more »

Braun's Leggy Advertising - Inventive Marketing


To inform the public of the product without using traditional advertising, helium balloons were tied to a model's skirt, leaving only her legs exposed as she walked around the mall. read more »

The Simpsons Movie - Inventive Marketing


7-Eleven has gone all Simpsons for a month long in-store and online promotion tied to "The Simpsons Movie," which opens in theaters on July 27. read more »

Marketing for a Cause - Inventive Marketing


Last week, Wednesday, trendy shoppers lined up as early as 4:00 AM to get their hands on British designer Anya Hindmarch’s limited edition, eco-friendly $15 canvas handbag with the words, "I'm Not a Plastic Bag" across it. read more »

Chevrolet Captiva Scratch Card - Inventive Marketing


 In Great Britain, to honor the new vehicle, the new Chevy Captiva was coated with that silvery scratch card material with thousands of scratch-and-win panels beneath. read more »


Cold Coffee at McDonald's - Inventive Marketing


McDonald's, one of the world's largest fast food chains began selling plain, vanilla and hazelnut iced coffees at 700 locations in and around Chicago. For the last few months, the drinks have been sold in New York, Boston and a few other major markets.

To promote the drinks, McDonald's, with agency BBD, has displayed coffee mugs frozen in ice in Seattle.

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Wear Your Chair


Ever go to a family gathering or a party and had nowhere to sit except the floor? Well from now on BYOC- bring your own chair or should I say wear your own chair. That's right, wear your chair.

  read more »

Plantable Packaging From Cargo


Evangeline Lily mentioned it on Jimmy Kimmel. That's where I heard about it first, and though I initially tuned in to see what Lost secrets she would reveal, which she didn't, I don't regret tuning in or else I would not have learned about this environmentally friendly lipstick. Well, I wouldn't have learned about it as early.
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Up To You: A New Shopping Experience


 

 

 

 

 

 

 

 

By shopping internationally Up To You customers can expect to be introduced to amazing pieces, while taking an active role in influencing trends and refining a distinct lifestyle.
Is this a shop or something much more?
Read on to know more...
read more »

The Axe Effect Spreads to Towels : Inventive Marketing


Axe EffectAxe Effect

Axe is known for its seductive fragrances and packaging and over the years the brand has established itself as one of the leading male grooming brands in the world. What does its' advertising do for the ever so provocative brand? read more »

Fetus Coin Purse - Wacky of the Week


In my perpetual hunt for the weird, wacky and funny, I just found a purse that is made to look like an unborn fetus. Yes, that's right, an unborn fetus. read more »

Mr. Hoyos Lives A La Lata


At first glance you may think this chair is just another chair made from recycled parts, but if you look deeper you may find something more. At first glance you may be appalled when you see that the chairs environmental design consists of non-earth friendly twisty ties. Or, if you look deeper, have an open mind and patience, you may find in it instead potential, potential to have a great social and environmental impact on the world.

Carlos Alberto Montana Hoyos, a designer, who studied in Japan in Kobe Design University, knows his chair isn't perfect, but he's working on it. read more »

Inventive Marketing - Toy Story


Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article:

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Actors dressed up as "big toys" with oversized hands attached to their costumes to promote Australia's biggest Toy Sale at Target. read more »

Have Money to Burn? Pay $41,000 for a Toy


 

 

 

 

 

 

 

 

 

Japan's Ginza Tanaka Jewelers and toymaker Bandai Co. unveiled a miniature version of Japan's famous animated robot character - "Gundam."

Gundum is one of the longest running Japense animation series.

The figurine weighs in at 1,400 grams (45oz) and stands 13cm (5") tall. He is made of pure platinum which explains its name "Gundam Fixed Platinum."

At today's prices, melted down, he would go for $41,468!

Seems a little expensive for a toy, huh?

  read more »

10 Funniest Pillows


When I think of really fun pillows, I think of the ones that nature blessed women with. But for those folks who want a bit of variety in the soft places they want to rest their tired heads, I've put together a collection of 10 Fun Pillows to Suit Every Mood: read more »