STARTUP

These days, it is important to market your web presence on Google, Twitter and Facebook. These are three of the most popular and widely used platforms that people use to market their business online. Twitter has a specific advantage over other advertising platforms that many people do not know about.

If you have the old mindset that spam email and spam keywords are the best way to make money, then you are living in the past. Sure, thousands of marketers are spamming and making money, but what are they doing wrong? What is wrong with mass marketing campaigns?

One of the most important things you will do for your online business is to choose a name for your web site. It can be extremely difficult to find a name that reflects the business that you do, especially if you have a great deal of competition and most of the names you are thinking about have already been purchased.

PepsiCo Inc. (PEP), the makers of the iconic American soda, has recently become the second-largest food and beverage corporation in the world. An abundance of innovations helped to make PepsiCo the industry giant that it is today. The Sultan of Soft Drinks hasn’t stopped striving to discover innovative start-ups across several areas to throw their support behind, leading to the creation of PepsiCo10.