Advertising In Video Games

Dear Marketing Firms:

Please insert real-life products into my video gaming environments so I don't forget they exist.

Your biggest fan,

J. Barker

How "Mickey Mouse" Is Re-Branding?

While branding oneself takes time and effort to spin out a new product, re-branding can take several washes to redefine that same brand. Take for example the work United Airlines had to accomplish after breaking someone's guitar. Let alone the number of Twitter apologies issued forth by Chris Brown and Kanye West. But when others do it in reverse and run their good-guy image through a darkside wash cycle, the task might be a little easier. Such is the case with the re-engineering of one Mickey Mouse.

Transparent OLED Monitors Displayed in Japan

New for this year's FPD International, two major display manufacturers are showing off new transparent OLED technology. While it probably won't help you in real life anytime soon, it certainly is impressive to look at.

Color Light DVD Turns Your TV Into A Giant Mood Ring

Tired of a blank TV screen taking up space when you're not watching anything? Looking for ambient lighting in maximum colors for the minimum price? If so, the Color Light DVD will really turn you on!

As Seen On TV: The Ionic Whisper

I think we can all agree that breathing is a good thing, right?  Well, Bell & Howell (via As Seen On TV) has brought us a really small air purifier.  But does it work?

Top Ten Mad Men Parodies

If impersonation is the sincerest form of flattery, parodies have to be its kissing cousin. When it comes to Mad Men, one of the most intelligent and entertaining dramas on the tube today, everyone seems to want a piece of Dan Draper and Peggy Olsen...and making fun of them is...well... the icing on the cake!

GlideTV Navigator Simplifies Internet Content On Your TV

The GlideTV navigator is a must-have accessory for those that use HTPCs. Eliminating extra devices and providing more control, the remote will revolutionize your HTPC experience. 

Flying Panties Are A Thong Of Beauty

Japanese anime has been a huge influence on comic book, TV and movie animation for decades. Does it still have the power to captivate and charm? Follow the flying panties and find out!

JVC Speakers Get Diet Down To Flat Panel Size

Cutting down the footprint of your home theater system, JVC has introduced the SP-FT--speakers so thin you'll forget they're there.

Social Media Nazi Says "No Twitter For You"

Anyone that remembers the classic Seinfeld episode, "Soup Nazi" will be able to relate to  the current prohibition of Twitter and Facebook in the workplace. Working 9 to 5,  what can an employee do when he or she gets the urge to dip his or her toe in the Twitterstream? Unfortunately, there are too many Social Media Nazis out there throwing the hammer down on this type of activity.

Protect Your TV With TV Armor

Just bought a $3,000 HDTV? Consider purchasing a little protection for that valuable screen.

Consumer-Generated Ads vs Mad Men

Web 2.0 has not only ushered in social media, it fostered a movement of consumer-generated content and crowdsourcing. We can believe and trust in things we read and view if its endorsed by one of our friends, business associates or social networks chums. Traditional advertising? ... not so much! Consumer-generated content as a sea-change has gained so much traction that even advertising in a lot of respects is now controlled by the public.

Advertising In Your Face: Product Placement Slaps Consumers Around With Brand Recognition

You may not feel it, but while you're watching your favorite movie or TV show, advertisers are slapping you in the face with product imagery to keep you - as a consumer - aware of what's out there.  Want a few examples?

TV Outdoors: SunBrite Weatherproof TV

The SunBrite Weatherproof TV has nearly every feature you'd need to enjoy quality television outside. So you can get some fresh air without really lifting a finger.

TV's Going To Pot - Cannabis Planet Launches!

When someone tells you that TV is "going to pot," you can now take them literally, because "all things marijuana" has found a TV channel it can call its own!  It's the latest in a new wave of niche marketing where TV programming is devoted to one topic!