Online Car Insurance's Mascots Flo & The Gecko Are Social Media SuperStars

There's a lively debate as to whether an intangible service as mundane as online car insurance could possibly benefit from the value of social media. However, when these marketers realized that the marketing and selling of auto insurance is no different than the marketing and selling of another intangible product such as hotel accommodations, they quickly seized the opportunity with vigor - and with mascots to boot!

Did The Real 'Heisenberg' Also 'Break Bad'?

Many die-hard fans like myself, who can't get enough of the award-winning AMC TV drama, "Breaking Bad," have often thought that the alter-ego character "Heisenberg" was the invention of anti-hero Walter White, played by actor Bryan Cranston. In actuality, the chemistry professor referenced the name in Season 1 as an homage to the famous German physicist, Werner Karl Heisenberg.

The CowboyStudio Shoulder Support Pad for Video Cameras -- Is it Good? Product Review

Having worked in the film/video industry for about 20-years, I've had my experiences with camera mounts.  Some are great.  Some... well, just plain suck.  This device is quite innovative and may just be the answer to getting the jitters out of a shot without the weight of a steady-cam.

Operation Genoa vs Tailwind, HBO's 'Newsroom' Meets At The Corner of Topsy & Vine

Newsroom, the HBO hit series created and written by Aaron Sorkin predicates its storylines on actual news that's taken place in the real world, about 18 month prior. Having cut his social networking teeth on his award-winning movie, "The Social Network," Sorkin takes full advantage of weaving social media references into his yarns, whenever he can.

Google Introduces Chromecast For Your TV

Chromecast promises to provide a very low cost option to bring your online media to your TV, regardless of the device you use, from a PC, Mac, tablet or phone. Available for $35, it makes a strong competitor to current offerings.

'Pajama People' Rise Before Leona Lansing Has Her First Cup Of Coffee

In the HBO drama series, "The Newsroom," Jane Fonda plays the recurring role of Leona Lansing, the self-important CEO of the TV news show, Atlantis Cable News (ACN). Fonda views the fictional network's influence as falling "somewhere between Ted Turner (her ex-husband) and Rupert Murdoch." Playing against type and her real-life liberal bias, Lansing is a staunch Republican who feels the need to constantly remind her news team staff headed up by Will McAvoy (played by Jeff Daniels) . . .

Google Says Potayto, Bing Says Potahto, But Who's Better At Search In Topeka?

''Topeka' is the Indian word for "a good place to grow potatoes." And even though the wheat and corn crops grow in greater abundance today, two Internet search engines view the potential of this 122,000-person-town as two very different type of spuds. While one treats it like "small potatoes," the other likens it to "potatoes au gratin," or a great side dish to whet one's appetite.

NBC Desktop USB Fan Makes You Look (And Feel) As Cool As Jimmy Fallon

Are you as cool as the next host of NBC's The Tonight Show, the one and only Jimmy Fallon? Would you like to be? A Chinese online seller can make it happen, no sweat.

What is a Nut Milk Bag?

What is a Nut Milk bag?  Well, when I stumbled upon these words in search engine, my ideas ran from practical to just plain unsavory.  Don't ask.  What you should ask is if you want one... and if so, does it work?

As Seen on TV: The Pocket Hose -- Product Review

The Pocket Hose is quite innovative.  I own one.  It was given as a gift by my girlfriend's mother.  And before your minds go into the gutter, let's take a look at the actual product...

Stoneline Frying Pans -- Are They Worth It?

I cook.  I don't mean a little.  I mean a lot.  Those that know me also know that among other things I'm a Lunch Lady (well, okay... technically a Lunch Man), a caterer, and general all around foodie.  When I saw the infomercial on the Stoneline pans, I had to look into it a bit further.  I mean, how different can they be from other non-stick pans, right?

Game Of 'Social Media' Thrones Positions HootSuite As Benevolent Leader?

Attaching oneself to the popularity of a current cultural phenomenon is a tried and true promotional tactic used as far back by ad execs, the likes of Don Draper and the Mad Men. So, it didn't come as any surprise when someone in the social media space would seize the opportunity to tag on to one of the most popular TV dramas of the day: Game of Thrones.

There's A Rash Of 'Jash' On YouTube's First-Ever 'Comedy Week' [Videos]

To understand Jash, you need to know what the YouTube Channel Initiative is all about. Funded by Google with the specific goal of bringing innovative content to YouTube, it's a 100 million dollar program that kickstarted Google TV's entree into original programming.

How Star Wars Got Its Own Holiday

May the 4th is a very special day for those who are fans of Star Wars. Just like the common phrase in the movies "May the Force be with you", the phrase has since been adapted to "May the Fourth be with you", making this day into an international holiday for a movie IP.

Trash To Treasure - Amazing Celebrity Portraits

Celebrity portraits have always captured the attention of the world, but San Francisco-based artist Jason Mecier has built his career by making portraits that tell the real story behind celebrities. His mosaic portraits are made of candy, pills, lipstick, cell phones, cigarette butts, and every other object (or substance) in between.