Based on the premise that travelers can become a brand's strongest advocates, Flip.to,
the social media service for hotels, airlines and restaurants launched
its 'confirmation' component to beta customers this past year. Over 50
hotels on five continents have integrated with Flip.to to allow guests
who book online to receive incentives for communicating with their
followers on Facebook, Twitter and LinkedIn. This month, the social
media platform expands to include incentives for Web site visitors as
well.