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NEW IDEAS AND TRENDS (old)

American Farmers Eager to Fill China's Rice Bowls

Rice rice baby! China could take a big bite out of the U.S. trade deficit if they open their markets to American rice exports. It's taken years of patient and persistent negotiating but rice farmers in the United States are so close to victory they can taste it.

Robo-Rat: Robotic Brain Successfully Implanted In Mobility Impaired Rat

How far away are we from being able to restore damaged areas of the brain that cause paralysis or other motor disorders? Closer, now that researchers at Tel Aviv University (TAU) have implanted a robot in the brain of a rat that successfully restored the his mobility.

Advertising's For The Dogs Says Beneful Dog Food

What input does your dog have on your choice of dog food? Absolutely none, if you ask me.  But Nestlé, maker of Beneful Dog Foods, has other ideas.  Beneful ads are now being aimed directly at European canines.  U.S. dogs are next, you wait....

Winklevii Bust A Nut While Crackin' Joke About Arch Nemesis Zuckerberg

The not-so-dynamic duo who continually fall short in bringing down the one man who stood between them and a billion dollar social network are seeking alternate means for remuneration. That's right, the Winklevoss twins have taken to the TV airwaves to zing their arch nemesis Mark Zuckerberg in a Roll Global commercial for pistachios.

Tsunami Survival Capsules Offer Hope for Japan's Next Great Wave

Ready for the next tsunami? Then you've really got balls: enhanced fiberglass “Noah” capsule balls, to be exact. Japan's Cosmo Power designed these bright yellow survival spheres so users can escape onrushing floods and ride the relentless quake-spawned tidal waves to rescue.

Wasabi Smoke Alarm Wins 2011 Ig Nobel Prize

A Japanese research team has been awarded the 2011 Ig Nobel Prize in Chemistry for their patented invention, the Wasabi Smoke Alarm. As previously reported at InventorSpot in March of 2008, the silent alarm releases a mist of pungent wasabi oil that will wake up those with hearing disabilities in case of fire or a related emergency.

Get Smartphone: China's Counterfeiters Create an Adidas Handset

The Adidas S-808 Sneaker Flip Phone is a triumph of cellphone styling seemingly inspired by Maxwell Smart, Agent 86. Adidas, however, is less than impressed considering the Germany-based sports apparel manufacturer doesn't actually make mobile phones. Sorry about that, Chief.

New Japanese Smartphone Case Doubles as Radiation Monitor

Japan's largest mobile phone service provider, NTT DoCoMo, has produced a prototype cellphone case that adds a radiation detecting function to your smartphone.

Flag Stickers for Galaxy Phones Show Off Your Home (Button)

Samsung Galaxy smartphone owners, raise the flag when you lift your phone! 'Touch Me!' Button Stickers from Japan's Strapya World allow patriotic Galaxy S and S-II owners to customize their Android handsets' Home buttons to show off their national flag.

Coffee May Wig You Out Or Save You From Depression

Coffee seems to be the new miracle drug. A minimum of 4 cups of coffee has been shown to be effective in reducing risk of diabetes, skin cancers, and strokes (in women), among the other powers it possesses.  Now, the Harvard School of Public Health has explored the effects of the magic 4+ cups on depression among women... men have not been studied yet.

Apple 'iFoot' Shoes from China are a Logo No-No

Apple makes sneakers? Who knew? Not I, not you, and definitely not Apple Inc., holders of the logo's copyright. Not that this matters to dozens of online shoe sellers in China who've slapped the tech giant's familiar fruit on their footwear.

Flip.to Identifies Net Promoters & Streamlines Reviews On Hotel Websites

While hundreds of CRM metric systems have evolved over the years, guests have been inundated with hotel survey requests that are lengthy and antiquated. Recently, with the extensive research conducted by loyalty expert Fred Reichheld, it has been found that brands are best served when they distill the whole process down to one simple question: "Would you recommend this hotel to a friend?"

Beijing's Tallest Skyscraper Takes Energy-Saving Technology to New Heights

The 108-story China Zun building will soar 510 meters (1,673 ft) into the sky over Beijing, China, when it's completed in 5 years time. The distinctively shaped, skyline-changing building has been planned from the ground up as an eco-friendly structure featuring the latest energy-saving technology.

Nissin's 'Hybrid Ramen' Fuses Fried & Unfried Noodles

Nissin Foods, Japan's instant ramen powerhouse, has found a solution to noodle-slurpers' most trying conundrum: should ramen noodles be fried or unfried? Actually it's more of a compromise, as Nissin's hard-working ramen engineers have created the world's first Hybrid Ramen.

'Vampire Teeth' Take Japanese Cosmetic Dentistry into the Twilight Zone

The latest cosmetic dentistry trend out of Japan is “Yaeba”: Vampire Teeth. Dental Salon Plaisir, located in Tokyo's upscale Ginza district, specializes in this cosmetic procedure that lengthens, sharpens and enhances one's canines to fang-tastic proportions.